There was an interesting article on this subject in WSJ a month or so ago...

http://online.wsj.com/news/articles/SB1000142405270230445090...

Apparently, unlike the average Facebook user, farmers are very aware of the implications of forking over their data to third parties.

of course, when it's monsanto pushing it, it's pretty clear whose interests this data collection will serve

I saw the documentary about Monsanto, pretty crazy what these farmers are going through. It's already tough enough just being a farmer, then you have to deal with those people? No thanks.

Good up Steve, happy to see another frostbitten northerner do well!

Another company that is in the same space: http://www.farmlink.com/true-harvest.html They provide benchmarking data for farmers to understand how their yield compares to other farmers.

Cool company. The story doesn't mention it but the company does all the UAV flights to collect this data for the farmer in order to perform the analysis.