Wow. I just checked out a few random other markets including Japan, and it's crazy to me that Mazda isn't doing better. They've got some really nice cars. It's bizarre. I wonder if this is by design or they just can't market for shit?
Full disclosure: I'm a Honda driver and was a Toyota driver for many years before that.
(I miss the 2010 Mazda2 I drove in Sydney for a few years, was very fun)