This applies to all Japanese car companies now. They've basically told China, "Please, take the loyal market we've built up these past 40 years. We don't need or want it. We want to die."
It makes no sense.
They're betting on ICE vehicles losing no demand and on "clean" hydrogen completely displacing all demand for electric vehicles entirely.
And a quick rundown on how clean hydrogen energy works in Japan: they burn coal or petroleum to make liquid hydrogen that will replace petroleum-burning vehicles. So instead of using fuel directly, they burn stable fuel that can be used in most cars to make unstable fuel that can't be used in any cars. Smart.
> They've basically told China, "Please, take the loyal market we've built up these past 40 years. We don't need or want it. We want to die."
It is more complicated than that.
The Chinese government in the last decade made the life of foreign automotive brand un-manageable. Most of them (outside of the luxury market) are now getting out.
They enforces rules that are clearly designed for IP leaks and takeover.
For instance: For every vehicule sold in China by Toyota and others, the source of the software need to be sent to the Chinese authorities.
This is not a market that the Japanese want to stay in: They know they are playing against someone that cheats with the rules.
What I was saying had absolutely nothing to do with the Chinese internal market. I'm talking about Chinese companies making EVs and exporting them, consuming a market Japan should've logically taken.
any source or link to the specific regulation? in know localized data storage, cross-border assessments is a must, but don't know souce code is a must.
> any source or link to the specific regulation? in know localized data storage, cross-border assessments is a must
Toyota is well known to have an entire division in Toyota China dedicated to re-develop their stack just for the local market due to this exact reason.
Toyota has plug in hybrids from which I am guessing they would remove the ICE when they feel necessary. The rest of Japanese automakers might not make it. You have to understand that America has practically banned Chinese cars from entering the market and ICE is still big going forward in America.
I'm assuming you live in the US: how many US consumer companies could you cite that make product that are almost useless in the US ?
For instance, would you see Tesla make mainly cars that extremely well adapted to small and tortuous old european cities ? Or would you image Apple's next iPhone line to be fully revamped to only work with Felica NFC payments, dropping credit card and Apple Pay support ?
That is kind of how electric cars are positioned in Japan, and Toyota is a Japanese company. The market exists, but is marginal and not where the country is putting its weight on (I think you'll understand why nuclear energy in Japan much more controversial than in the US)
This applies to all Japanese car companies now. They've basically told China, "Please, take the loyal market we've built up these past 40 years. We don't need or want it. We want to die."
It makes no sense.
They're betting on ICE vehicles losing no demand and on "clean" hydrogen completely displacing all demand for electric vehicles entirely.
And a quick rundown on how clean hydrogen energy works in Japan: they burn coal or petroleum to make liquid hydrogen that will replace petroleum-burning vehicles. So instead of using fuel directly, they burn stable fuel that can be used in most cars to make unstable fuel that can't be used in any cars. Smart.