I'm assuming you live in the US: how many US consumer companies could you cite that make product that are almost useless in the US ?
For instance, would you see Tesla make mainly cars that extremely well adapted to small and tortuous old european cities ? Or would you image Apple's next iPhone line to be fully revamped to only work with Felica NFC payments, dropping credit card and Apple Pay support ?
That is kind of how electric cars are positioned in Japan, and Toyota is a Japanese company. The market exists, but is marginal and not where the country is putting its weight on (I think you'll understand why nuclear energy in Japan much more controversial than in the US)
I'm assuming you live in the US: how many US consumer companies could you cite that make product that are almost useless in the US ?
For instance, would you see Tesla make mainly cars that extremely well adapted to small and tortuous old european cities ? Or would you image Apple's next iPhone line to be fully revamped to only work with Felica NFC payments, dropping credit card and Apple Pay support ?
That is kind of how electric cars are positioned in Japan, and Toyota is a Japanese company. The market exists, but is marginal and not where the country is putting its weight on (I think you'll understand why nuclear energy in Japan much more controversial than in the US)