That its not being treated like malware.

In the sense that people are voluntarily installing and running this malware on their computers, rather than being tricked into running it? Is that the only difference?

They are still tricked into running it, since it's normally not an advertised "feature" of any app that uses such SDKs.

I think it is funny that the mobile OS is trying to be as secure as possible, but then they allow this to run on top