The interesting thing about the article is that the NoSQL movement has succeeded in reaching outside the database nerd circles! To get some insight in the actual trade-offs and uses cases for non-RDBMS database systems, this article is a much better read: http://thinkvitamin.com/dev/should-you-go-beyond-relational-...
I really find it refreshing that more people start questioning "relational model" databases. The discussion here inspired me to write a little on what the problem actually is with relationships in RDBMS, read it here: