I think it's an offering for companies that would like to get onboard with Framework but would prefer to only have one contract / contact for their laptops and desktops.
I kid you not, I've seen managers claim that v1 is shipped while no software was deployed at all (it was just the production environment). All this just to say the project is on schedule (it wasn't !).
I've also seen in the same company rushed QA (like ignore the guys) in order to ship faster to meet the managers' KPIs and bonuses.
So yeah, shipping a project probably means something different than most developers think.