Nobody knows exactly, but it sounds like true. We have seen many cases that the search results for "radio" contain apps which do no have "radio" in any places. The new Apple's algorithm indexes some external sources.
I'd recommend to start designing what you expect users to do in your service. For instance, when I visit your site as a new user, what do you want me to do?
Also I'd recommend to start from paper prototyping before writing codes. Once you build strong user flows, then hire/order design issues.
Thanks so much for the feed back! This is about the 5th or 6th iteration (2nd live web site)
> when I visit your site as a new user, what do you want me to do?
I knew this but lost track of it along the way, and have added a prominent prompt to login. I am aware of elance, but I had not thought of using it for this.
I think the only option is to set up a C-Corp in Delaware, if you want to be a fast-growing venture business (rather than privately-held small business).
Paperwork is not a big issues because you can find attorneys easily.