Jakob Nielsen on banner blindness
I've been reluctant to discuss one of the findings from our eyetracking research because the conclusion is that unethical design pays off.
In 1997, I chose to suppress a similar finding: users tend to click on banner ads that look like dialog boxes, complete with fake OK and Cancel buttons. Of course, instead of being an actual system message -- such as "Your Internet Connection Is Not Optimized" -- the banner is just a picture of a dialog box, and clicking its close box doesn't dismiss it, but rather takes users to the advertiser's site. Deceptive, unethical, and #3 among the most-hated advertising techniques. Still, fake dialog boxes got many more clicks than regular banners, which users had already started to ignore in 1997.
Showing posts with label Jakob Nielsen. Show all posts
Showing posts with label Jakob Nielsen. Show all posts
Tuesday, August 21, 2007
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