If you click on links we provide, we may receive compensation. Shopping Beauty Products 10 Beauty Products Shoppers Call ‘Magic in a Bottle’: Hair Growth Oils, Eye Creams, and More We’re talking tried-and-true favorites from Maybelline, RoC, and Mielle Organics By Averi Baudler Averi Baudler Averi Baudler is a senior shopping writer for PEOPLE who focuses on fashion, celebrity style, beauty, sales, and trends. People Editorial Guidelines Published on March 27, 2025 07:00AM EDT Photo: Amazon (4) Amazon is currently brimming with impressive deals, which means it’s time to save big across every category — including beauty. We dug through thousands of products and found the best discounts on creams, oils, cleansers, and more beauty essentials that help diminish fine lines, stimulate hair growth, and more. We even found savings on a PEOPLE Tested-approved concealer and a vitamin C serum with more than 97,900 perfect ratings. The one thing each product has in common? Amazon shoppers can’t stop calling them “magic” in their reviews. Ready to score products from Maybelline, RoC, Mielle Organics, and more popular brands? Keep scrolling to shop standout beauty deals at Amazon starting at just $7. “Magic” Beauty Products Available at Amazon 80,200+ Perfect Ratings: Mielle Organics Rosemary Mint Strengthening Oil, $7 with Prime (orig. $10) PEOPLE Tested Pick: RoC Retinol Correxion Eye Cream, $22 (orig. $30) Elemis Pro-Collagen Marine Cream, $119 (orig. $140) Gold Bond Age Renew Neck & Chest Firming Cream, $12 (orig. $16) Pura D’Or Anti-Thinning Biotin Shampoo & Deep Conditioner, $40 Biodance Bio-Collagen Real Deep Mask, $15 with Prime (orig. $19) Banila Co Clean It Zero Original Cleansing Balm, $20 with Prime (orig. $29) TruSkin Vitamin C Serum, $19 with Prime (orig. $22) Maybelline Instant Age Rewind Eraser, $9 (orig. $11) La Roche-Posay Toleriane Purifying Foaming Facial Cleanser, $18 15 Showstopping Amazon Deals I Wouldn’t Pass Up as a Shopping Writer — Starting at $15 RoC Retinol Correxion Eye Cream Amazon $30 $22 at Amazon Our team of testers loved this undereye cream for its ability to reduce puffiness, alleviate redness, and improve the appearance of fine lines and wrinkles with regular use — and Amazon shoppers agree. “I use this faithfully and contribute its usage to keeping my wrinkles at a [minimum],” one reviewer shared. “RoC does magic in keeping my 70-year-old skin looking decades younger!” Mielle Organics Rosemary Mint Strengthening Oil, $7 with Prime Amazon $10 $7 at Amazon “[I] wish I could order this stuff by the gallon,” one five-star reviewer said of this PEOPLE-tested hair growth oil, which has amassed more than 80,200 perfect ratings on Amazon.“[My] scalp has improved dramatically. I feel like there’s not as much breakage/fallout, and my ends are fuller,” they continued. Gold Bond Age Renew Neck & Chest Firming Cream Amazon $16 $12 at Amazon Snag one of the best skin tightening creams we tested on sale today. The product earned high marks for its creamy consistency and hypoallergenic formula. Over 30,000 Amazon shoppers have added it to their carts in the past month alone, with one reviewer noting that the “magic” cream made their neck feel and look “smoother and tighter overnight.” Biodance Bio-Collagen Real Deep Mask, $15 with Prime Amazon $19 $15 at Amazon Whether you’re preparing for an upcoming flight or could use some extra moisture, this collagen-infused “magic mask” will leave your skin “feeling so plump and soft and moisturized with a gorgeous glow,” per one reviewer. Pura D’Or Anti-Tinning Biotin Shampoo & Deep Conditioner Amazon $40 at Amazon Join the 20,000+ Amazon shoppers who have added this anti-thinning shampoo and conditioner duo to their beauty routines in the past month by grabbing it on sale. Packed with 17 key nourishing ingredients that will help reduce the appearance of thinning hair, including tea tree oil, argan oil, and vitamin E, there’s no wonder why thousands of reviewers swear by these “magical” formulas for fuller, stronger strands. Elemis Pro-Collagen Marine Cream Amazon $140 $119 at Amazon If you’re in the market to splurge, this wrinkle cream was one of the best we tested for mature skin, thanks to its ultra-hydrating formula and thick texture. Not only did it help make fine lines less noticeable, but it also acted as a hydrating barrier that prevented new wrinkles from forming. Banila Co Clean It Zero Original Cleansing Balm, $20 with Prime Amazon $29 $20 at Amazon Removing your makeup at the end of the day won’t feel like a chore with this cleansing balm, which one shopper called “magic in a tub.” Its gentle, vitamin C- and acerola berry-packed formula melts away makeup, leaving skin feeling soft, clean, and hydrated — and today, you can grab it for 30 percent off. TruSkin Vitamin C Serum, $19 with Prime Amazon $22 $19 at Amazon There’s a reason why this vitamin C serum has racked up more than 97,900 perfect ratings from Amazon shoppers: It reduces the appearance of dark spots while leaving skin looking and feeling “brighter,” “smoother,” and “more luminous,” according to reviews. Maybelline Instant Age Rewind Eraser Amazon $11 $9 at Amazon “The real magic of this concealer is in the formula itself,” one Amazon reviewer shared of this PEOPLE Tested-approved product, which is infused with powerful ingredients like goji berry and Haloxyl. “With continued use, you'll notice a real difference in the look and feel of your under-eye area,” they added. La Roche-Posay Toleriane Purifying Foaming Facial Cleanser Amazon $18 at Amazon The base of any great skincare routine starts with a quality cleanser, and this one from La Roche-Posay has earned high praise from Amazon shoppers who highlight its “light and airy” texture and “gentle yet effective” formula in their reviews. “This product is like magic in a bottle,” one user wrote. “My face feels extremely clean, soft, and renewed once I’ve used this.” See More from PEOPLE Shopping I’m a Loungewear Snob, and I Reach for This Alo Set More Than Anything Else in My Closet I’m a 5-Foot Shopping Writer, and I Found the 14 Best Petite Clothes for Spring at Amazon Even Meghan Markle Can’t Resist the Popular Lip Sleeping Mask I’ve Been Using for 7 Years