The 21st Century Principal

It is true. Social media, and the Internet, makes people stupid. The entire Internet is responsible for lowering the IQ of the population of the world . Perhaps, we can even blame low student achievement on these technological mind-killers.

It really didn't have to be this way. In those early days, when the Internet was filled with free content and business had not discovered a means to economically exploit its use, the Web had promise. The same was true for social media sites like Facebook and Twitter ( or X, or whatever name Musk has decided to provide his own personal ___domain of verbal garbage). These technologies provided opportunities for connecting with others and forming communities of people otherwise impossible due to factors such as distance and divisions within society. The Web provided the easy access and means to obtain information from reputable sources that had true value. Then, the "moneychangers" took over the temple of technology and it has never been the same.

Today, too many people believe the blather they read and view on the Internet and social media. Social media companies, with their algorithms of addiction will feed users with amounts of bull-splatt and provide them a "custom-fit" bubble of information so that they never, ever encounter an idea or even a thought that runs counter to their chosen views of the world.

Then there's idea...the memes on the Web that are spreading. No one seems to question the value of what's trending or even if the hype aroused about these ideas are worthy of our attention. Instead of empowering people to be informed, the Internet and social media empower people to be stupid and accept at face value what everybody is sharing.

So, what's the answer? Regulation? No, the Internet and social media has become a cesspool of misinformation, disinformation, and malinformation. These technologies are hopelessly fouled up in excrement. Even Linked-In, which likes to pretend to be above the stench with talk of business, industry and marketing, has its own odoriforousness. As a technology, it has its algorithms that hype and promote as well. What gets promoted is not what is necessarily worthy of that promotion, but simply dependent upon the skills of individuals who know how to game the algorithms to get the attention. All is lost in all of social media and the web because what gets elevated is not what is worthy of attention, but what can be manipulated to go viral.

Where does this condition of loss leave us? It leaves us with a technological media channel on par with tabloid technologies such as The Weekly World News and the National Enquirer where nonsense and half-truths get promoted as worthy of attention simply because it is sensational. To counter this we need to educate students and our communities on all these issues with the web and social media. We need to quit allowing Silicone Valley, Tech Marketers and even our own educational technologists and other tech evangelists from spreading the myth that somehow these technologies are going to save us. They are not. Instead, we need to stop them from making people stupid. We can do that by simply educating people on how these technologies work and instill within them the good, old fashion practice of verifying and being skeptical of what you read, even if it is from your best friend. Be skeptical; question it, before believing and sharing it.

Sadly, I do not think the Stupid Machine created by these technologies is going to change. There is simply too many careers and too much money to be made. These tools are the perfect marketing tools for spreading anything, even if that is nonsense. But, we need to remember that we do control the spigot of information. We can turn it off on demand. If Facebook, Youtube or even Linked-In serves up a nice plate of baloney we can toss it. We can either choose to not to participate in the blather-spreading exercises or short-circuit it by refusing to be a part of stupid. We can even engage in resistance tactics like refusing to participate or sharing or even calling out these companies for their insidious part of spreading stupidity.

None of these technologies make people stupid against their will. It requires participation. Refusing to participate or even playing by social media or web rules goes a long way in resisting the lowering of our IQs and others. 

 "No, Facebook and the other big tech companies are, plainly, tearing the social fabric to threads, and pulling people apart." Justin E.H. Smith, The Internet Is Not What You Think It Is, A History, A Philosophy, A Warning

Though Facebook and other social media companies have boasted about connecting people together, they have, in fact, been "pulling people apart." Social media as it is currently constructed, does not connect people or bring them together; it separates, divides, and polarizes. Its promotion of the sensational, the most engagement-causing content has created a machine that values nonsense, gossip, and the most outrageous over what is true.

In addition to being a misinformation propagator and spreader, it values the self-absorbed, self promoter regardless of the true worth or value of the content these "so-called influencers" spread. X, formally Twitter, is a bullsplat amplification platform that effectively spreads nonsense far and wide. Facebook facilitates and algorithmically groups people in homogenous worlds where users can escape any views or perspectives that diverge from their own small worlds. Tik Tok provides users with endless hours of nonsense in video format. Social media as a whole doesn't deserve the pedestal on which our culture has placed it, nor the amount of energy educational leaders have devoted to it.

What is even more tragic is that educators and educational leaders have accepted uncritically what the social media companies have said about the necessity and inevitability of their products. The whole social media promotion industry of social media gurus and so-called communication specialists have convinced both educational institutions and companies that they "need to be be on social media and participate or suffer irrelevance." Anyone questioning this social media dogma is branded a heretic and as being anti-tech or anti-progress. 

But it is time to begin questioning the place of all these social media platforms in our culture and society. It is also time to push for regulations of these platforms and to hold them accountable for the damage they do. We need to stop these companies from "tearing our social fabric to threads... pulling people apart" and demand that they be better contributors to society.

“Because corporations are not elected, they cannot be voted out, and yet they have become pseudogovernmental by virtue of their wealth, power, and the reach of their technological systems. Their leaders insist that they, and they alone, know what is best for us—from what information we should see to how much privacy we should retain. Increasingly, these companies have placed themselves in the role of determining how we move about in the world, literally and figuratively, and their power to define our reality increasingly extends to the power to decide elections in the US and other nations, taking away our most fundamental rights as citizens to self-determination." Mar Hicks, "When Did the Fire Start" in Your Computer Is On Fire

Over time I have come to discovery that the flaws in the architecture of all social media platforms are irreparable and can’t be redeemed. As a thoughtful and reflective critic, I have no choice but place social media on the figurative supermarket tabloid rack where the National Enquirer and Weekly World News reside. 

Facebook, Twitter, Instagram—even LinkedIn are all media doomed because of one major fundamental flaw: they presume that the individual should be able to choose the information they encounter and that those same individuals should be able to selfishly screen out the information that makes them uncomfortable and fundamentally question their lives, their beliefs, and even their place in the world. It is really ideas that disturb us, that make us uncomfortable that make us reflective and introspective. Without them, we unquestionably follow doctrine and demagogues, and become entangled in the webs of propaganda spun by authoritarian quacks.

Social media…which should really be spelled….social MEEEEEEEDIA, unfortunately has been responsible for much of polarization and partisan divide that exists in our country. It is a technology that allows individuals to live comfortably in alternative universes and in worlds of alternative facts. It also assumes too much, that those who inhabit their milieus know the difference.

Neil Postman somewhat prophetically captured this fatal flaw in social media way back in 1988 when he wrote: 

“Just as the language itself creates culture in its own image, each new medium of communication re-creates or modifies culture in its image; and it is extreme naïveté to believe that a medium of communication or, indeed, any technology is merely a tool, a way of doing.” Neil Postman, Conscientious Objections

We were, I was, naive to believe that social media was or ever would be, “Just a tool, a way of connecting.” It has “re-created” and “modified” our culture in its image, which is a culture where my own beliefs, biases, prejudices, and nonsense constantly validated. The “Me” in social media’s architecture has cultivated a society where what I believe is true and everything else and everyone else on on highways to hell. As a tool for connecting individuals with others, social media has failed colossally.

It is time to stop calling “social media” simply at “tool” with just a communicative purpose. With its algorithms and architecture, it is designed most exclusively as a propaganda tool (which in my thinking is simply a more harsh but correct characterization of the term “marketing”), and is not just a tool to disseminate information. It shoves only the information its users wish to see, only the most propagandistic ideas into the minds of its users. And, add the fact that one can “pay” to promote your posts, and you have the ability to promote ideas, not because they are beneficial or right or just or worthwhile, but because you have financial means to affect the minds of others.

One can only take a look at some of my past blog posts and see that I once believe the stories social media sites used to promote themselves as tools for individuals to connect. But I was wrong. Social media platforms are fatally constructed as they are. They are disinformation and malinformation machines and anyone using them now needs to keep all such sites figuratively located on the supermarket tabloid rack next to the National Enquirer when it comes to what you read therein. 

What is the real issue with social media? Set aside the fact that entities like Facebook are selling our personal data to the highest bidder. Ignore the practice of the perpetual eavesdropping of these companies in our personal lives. What the real issue is with social media is simple: You can't believe anything you see. You can't trust that others are who they say they are. It is a place of fiction and fantasy, distortion and misinformation. It is a place where truth is whatever users determine or think it to be.

The problem at the rotten heart of social media is best described by Margaret Wheatley in Who Do We Choose to Be? She writes:

"In humans, how we define ourselves determines our perceptions, beliefs, behaviors, values. Social media enables a culture of manufactured identities, where people create any self that ensures their popularity. In the Digital Age, identity has changed from a culturally transmitted sense of self within a group to an individual one, where you can be anything you want." (p. 19)

Any technology that allows one to "manufacture" his or her identity is problematic. While it might be acceptable to "market" oneself, in social media, truth is often the fatality. The worst quality of social media is that it allows individuals to manufacture a version of themselves that is far from who they really are. They can be someone they want to be rather than be authentic.

If there's one lesson educators need to get about social media, and share with students is this: Social media is not simply a communication media. It is a media of distortion and propaganda. It creates manufactured persons. Educators of all people should be wise enough to see this rather than buying into the hype of what this industry would have us believe.

Facebook, Twitter, Linked-In aren't simply tools of networking and connection: they are tools for manufacturing identities.