The 21st Century Principal

Since I joined Twitter in 2008, I've seen it evolve and transform in ways that I liked and in ways I did not. I've also evolved as a Twitter user and social media user in general. But recently, I really took time to examine my Twitter feed, and I really did not like what I was seeing.

If your feed is perhaps like mine, there were about 8 to 10 people who tweeted so often and prolifically, they dominated my feed. I would scroll down, and see multiple tweets, retweets, and likes from these same people over and over and over again. They were actually preventing me, unless I scrolled through their endless contributions to my feed, from seeing many of the others I follow. It's as if these individuals were "yelling so loudly, they were drowning out all the other voices I've purposely followed.

What did I do to resolve this issue? It was rather simple actually, I unfollowed these feed dominators. I took some time and examined my timeline and observed these shouters and simply clicked the unfollow button.

Now, I've begun to see some of the long lost individuals that I followed that had all but disappeared from my timeline. Like a room with a lot of shouters trying to scream ever louder to be heard, I got rid of the "chief-noise-makers." Now, I can once again see many of those who might have something more substantial to say.

Admittedly, I was once one of those shouters myself. I tweeted, retweeted as fast as I could click the Tweet Button. But with time, I've come to some conclusions about Twitter specifically and social media generally: How can anyone hear anything with all the shouting going on that room known as Twitterverse? I also come to realize that by constantly blasting the world with my Tweets, I really wasn't contributing anything substantial to the conversation, as if such conversations are even possible on Twitter. I really did not have that much substantially to say that required such constant clicking.

Perhaps fundamentally, that's what's wrong with Twitter and other social media. It's more about establishing a "presence" or "being seen" rather than heard, I mean really heard. True conversations happen when you get rid of the shouters, those who dominate the conversation. That's a just enough reason for me to unfollow those bombard my timeline with their tweets, and its reason enough to Tweet seldom but with substance. Maybe, then, we can really and truly connect.

US Secretary of Education Arne Duncan recently posted this tweet on Twitter:


In response educators and parents everywhere are posting their own “Whatifs” using the hashtag, #whatif,” and attaching @arneduncan. Judging by the #whatif stream, I suspect many educators are expressing quite a bit of frustration regarding Duncan’s education policies. But I wanted to just take a moment and look at what’s problematic about Duncan’s tweet.

First of all, it clearly indicates that he is still in “silver-bullet” search mode. He thinks that out there somewhere are some magical measures that will magically transform schools from being “unsuccessful” to “successful.” Time and again, his entire career as a secretary of education has been one long search for the magic of school reform. What he has never uunderstood was that reform on a national scale can’t be imposed from his office. He should have taken those lessons from No Child Left Behind; instead, he’s imposed a much more severe “measure and punish” tactics that have elevated testing above everything else that matters in public education. Schools are struggling for a variety of reasons. Some of those reasons aren’t due to education policy; they’re due to economic policies that are leaving many in this country behind in income. When Duncan asks the question about identifying what made 5 best schools successful, he automatically assumes that what those schools did to make them successful will automatically apply to all schools. That is at the heart of his “silver-bullet” search, and that’s why there has been nothing out of this Department of Education that will survive once they vacate the premises. Duncan has only searched for quick-fixes without really helping school districts get down to the hard work of improving education.

Secondly, I suspect, Duncan identifies “successful” as those schools with the highest test scores. For the length of Duncan’s tenure, he and his department have repeatedly made it known that high test scores and value-added measures equal success, so why would we believe he would suggest anything different? The problem is that Duncan’s definition of success requires reducing teaching and learning to statistics, when everything we know about learning as educators tells us that tests only measure a miniscule portion of what students learn. Duncan’s Twitter question is actually a statement of his faith. We all know what his “identify” entails. It entails subjecting kids at all levels to tests and then using those tests to judge the quality of everything in a school. Once again, Duncan failed to see the lessons of No Child Left Behind.

Perhaps Duncan was attempting to truly rally educators with his Tweet, but unfortunately, this late in his tenure that’s not going to happen. There are too many educators who have absolutely no confidence in his ability to lead. Judging by all the #whatifs posted since Duncan’s, there are a great deal of educators angry about his education policy. His federal mandates, though he avoids calling them that, have forced states to do more testing than ever. Perhaps Duncan’s tweet should be:

“What if I have been wrong about all this testing? What if my measure and punish education culture I’ve created has actually harmed schools?"

I won’t wait to see this Tweet; however, because it will not happen. Duncan believes in everything he’s done. Why else would someone tour the country and spend so much time promoting what they’ve done? He has repeatedly made the mistake of thinking himself a salesman instead of an education leader.

Is there anyone like myself who sometimes feels just a twinge of guilt when blocking the latest troll that responds to your tweet? Part of me believes that in the interest of fairness I should hear what they have to say; that it's OK for someone to disagree. But a bigger part of me wants to draw the line. Often these "trolls" as they are called do not really add anything to the discussion or conversation; they simply engage in name calling and derogatory language. They aren't interested in exchanging ideas. They are only interested in promoting their "rightness" or righteousness.

One of the biggest problems we have as a society today is the lack of civil discourse. I know, I have been guilty from time to time too, of letting my passion for what I believe in get in the way of engaging in a productive conversation. Taming that passion is hard, especially when you believe in something so completely. Yet, when those passions rule, we end up with virtual Twitter Town-Hall Meetings where no one is doing anything but yelling at each other. That is often the result of those exchanges with those trolling Twitter and looking for a fight to pick. So why do we continue to engage in them?

We need civil discourse more than ever because of the major issues we face: climate change, depletion of natural resources, pollution, and a host of problems bearing down on us globally. Yes, I am well aware that there are those who are unable, incapable, or unwilling to engage in a civil conversation about these issues. There are even those working hard to deny that these are really problems and that they even exist.Yet, that does not mean we can't work to foster an atmosphere where civil discourse can happen, even on Twitter? As a Twitter user, here's some of the measures I plan to take to do my part.

1. Before I Tweet, I will reflect just a moment and ask, "Is what I'm tweeting about people or about ideas? Is it helpful discourse or harmful?" I can disagree with Arne Duncan and Pearson about the direction public education is taking. I can even criticize what looks to be an agenda of corporatizing public education, but what I need to refrain from doing is attacking the person. We can be miles apart from someone philosophically and not see them as an enemy. We need not be guilty of being so attached to our desire to be right that we belittle others. Reflect then Tweet is pretty solid advice.

2. Block the trolls and those who do not engage civilly. I give myself permission without remorse to block those who break into the conversation with name-calling and personal attacks. Calling someone a "loon" or otherwise belittling them is not fitting discourse, and we need to give ourselves permission to walk away. If such people want to be heard, let's engage in discourse about ideas, not personalities. In the future, I give myself permission to block those who do not engage in conversation civilly. As a society, those with rigid mindsets and strongly attached to being right are not subject to being convinced by argument any way, so why engage them?

3. I must always remember no one really owns an idea, opinion or perspective. We become so attached to our perspective, we scream to the word "it's mine" when we approach discourse with a rigid mind. In reality, an idea or opinion is just that. Being open-minded means being flexible and open to the real possibility that we might be wrong. This is sometimes so difficult for me personally. I want to be right so I work hard to make it so, but where things go wrong is when being right become more important than the truth. Also, things go wrong when being right means more than being compassionate to the people around us. As I engage in online discourse through Twitter, Facebook, and elsewhere may I remember that being open-minded, being compassionate is more important than being right.

We don't have to allow those wanting to turn the Web into a Townhall where people shout at each so loudly neither side is hearing the other to do that. It's perfectly OK to "block the trolls" and refuse to engage in conversations with those not willing to be civil in their discourse, but we also must be aware of when we ourselves slide into that mode too.

There is a certain amount of crafting that occurs when one constructs a message designed for Twitter. Sure, you can indiscriminately post tweets about the coffee you're drinking at Starbucks, the steak your having at a restaurant, or the shoes you just purchased. Posting on Twitter is quite easy. Posting in a manner that gets your tweets noticed is a bit more difficult. What you must do to get the attention of the Twitter stream is master the art of engaging others using 140 character or what I call Twitter-bites.

The art of tweeting as I've come to experience it ultimately means getting others to notice what you have to say. This means simultaneously having something of substance to add the Twitter conversation and keeping it concise. There's no room for the long-winded. Twitter is designed for the short, pithy sayings that capture ideas and thoughts concisely. It is a place to share and engage others in 140-character bite-sized conversations about what is of interest to you.

So what are some tips for getting the Twitterverse, tweetworld, or whatever you call to notice what you have to say? Here's some ideas for starters.

1. Be controversial and courageous. This means you are respectful but you say what everyone else is thinking but is afraid to say. You are controversial when you tweet about the controversial; when you state the seldom-held positions on a topic. You are courageous when you are willing to tweet about those controversial topics others see as off-limits. If you want others to notice what you say, be controversial, but respectful and courageously say what's on your mind.

2. Be witty and pithy. This means you aren't necessarily humorous in the sense that you act as a stand-up comedian on a cyber stage. Being witty can mean simply being inventive and quick in what you say. Twitter's 140 characters make wittiness an even greater challenge. Being pithy means being concise but forceful in your message. Look for language, style, and words that get straight to what you want to say. To get your tweets noticed, try being witty and pithy.

3. Be inventive with language. This can be the most fun in tweeting. Inventing phrases, words, and language in general can get you noticed  For example, one of my favorites invented by someone else but tweeted was calling the Obama Administration's Race to the Top program "No Child Left Behind 2.0." I still remember that new name even though it was about four years ago. Combining words, inventing new words or phrases will get others to notice what you tweet. Being inventive with language when you only have 140 characters is a must.

4. Share a resource, a story, a video or a picture, but add a bit of commentary. Being a commentator on Twitter is particularly challenging. Often sarcasm doesn't come through clearly. Making definitive statements can come across more mean than intended. But, adding commentary and opinion will cause others to respond, whether they agree or disagree. Adding a bit of commentary often causes others to respond to what you're sharing.

The English teacher in me is fascinated by the "Art and Composition of Tweeting." Writing was what drew me to teaching that subject to begin with. Looking at "Tweeting" from a composition standpoint makes sense. I would assume one tweets in order to have others read what is said, otherwise one is only talking to herself. It is possible to compose tweets that others will respond to and notice. It just takes a bit of thought and crafting.

"In a linked world and a relationship economy, isolation costs too much," writes Jeff Jarvis in his book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live. Jarvis's argument is clear: In today's digital world, the cost of not being connected is too great. We live in what he also refers to as a "relationship economy" where value is derived from the quality of our relationships, and these relationships come from our sharing of ourselves with others on the web. He was speaking mostly of businesses, but I would argue that what he says also applies in general to education, and to educators specifically. We, as 21st century educators, also participate in a "sharing economy" where our value is based on the quality of relationships we make through "Web Presence" established through Twitter, Facebook, LinkedIn, blogs, and other content sharing outlets. 

The problem is, too many school administrators and teachers still remain on the sidelines. They haven't engaged in the "relationship economy with other educators" so, even though they might have a Twitter account, it sits idle most of the time. Some may even view their timeline on occasion, but they miss one important piece of fostering digital relationships or connections: they do not interact and exchange through sharing. Without participation, no relationships are created, online or offline. As Jarvis so aptly points out,

"It's the same in the digital world as the real one: If you stay in your room all day, you'll never meet anyone and never know whom you've missed. It's Tinker Bell in reverse: Each time you don't share, a relationship loses its wings."

Being a digital leader is much more than boasting that you have a Twitter account or school Facebook page. If these are not used to share, relationships can't possibly be formed. To form solid 21st century relationships with other educators, you must share. This means you must give up the fear of being "public." To become a connected educator you must make a step outward and connect by sharing knowledge, ideas, tips, resources, or whatever you can to contribute to the global education conversation.

As Jarvis points out, we can't really be wallflowers or lurkers and engage the relationship economy of a linked world. To foster relationships, we have to "come out of our rooms" and engage others through the media. "To make connections we must be public and share." Moving to use the media to become public and share in order to form new relationships is a powerful New Year's Resolution!

I am a heavy Chrome browser user. It's not usual for me to operate with multiple tabs open throughout the day. I might have one open to my Blog, another in Facebook, another in my Gmail, and so on. When the version of TweetDeck you're using is the Chrome Browser App, it also normally operates within a Chrome tab. You have to click on a TweetDeck Chrome tab to view the program. It is possible though, to change how the Chrome TweetDeck app behaves so that it functions more like a separate Windows application.

Of course you could install the Desktop version of TweetDeck and solve this problem. But I have noticed lately, that Twitter seems to update the Web or Chrome version first when there are new features. This means some of TweetDeck's newest features are available in the Chrome App way before the Desktop app. For example, right now, in the Chrome Browser app, the TweetDeck columns have handles and you can simply click on and drag your those columns into any order you wish. I'm sure this will be available at some point in the desktop version, but for now, it is only available in the Chrome app version.

If you would like to have your Chrome TweetDeck app behave more like a separate Windows application, here's how you do that, and you can create a shortcut to your desktop, start menu, or taskbar in the process.



Four Easy Steps to Get Chrome TweetDeck App to Behave Like a Windows App

1. Open your TweetDeck  App in your Chrome browser and it will appear as a tab below like the illustration below. This is how TweetDeck in Chrome normally operates, as a tab all to its own.

Chrome Tweetdeck Tab View

2. After TweetDeck Chrome loads, go to your Chrome Settings button in the top right-hand corner. When you click on the settings button, your drop-down menu appears like below.

Chrome Browser Settings Menu

3. Select "Tools" from the Menu. Then, select “Create Application Shortcuts.”  A dialogue box will appear like the one below. You can choose to pin the Application Shortcut to your Desktop, Start Menu, or Taskbar. Once you select the way you want he shortcut to appear, simply click the "Create" button. Your icon will appear as you have selected, and TweetDeck will open in its own window instead of a tab.

Chrome Application Shortcut Dialogue Box

4. Your Chrome TweetDeck app now operates from a separate window, just like the desktop app. Just click on the icon you created to access your Chrome TweetDeck app from now on.

Chrome Tweetdeck Running

This Chrome trick makes your TweetDeck Chrome App operate as its own application.

“Social media has offered us a platform where we can learn from and with the smartest people we ‘meet’ from around the world, whenever we need to or are ready to go.” Scott McLeod & Chris Lehman The School Leader’s Guide to Social Media

Personal Learning Networks existed long before there was an Internet. I am perhaps showing my age, but my first “Personal Learning Network” used very little of the technologies we use now. It basically involved colleagues down the hall, perhaps a teacher or two in other buildings or other schools, and my yearly subscription to the English Journal. That learning network was rounded out by the occasional book title I picked up at the bookstore or at a conference. One summer that “Personal Learning Network” extended to other educators during a two-week participation in the National Writing Project at Appalachian State University. The connections made in those days were primarily face-to-face, through-the-phone, and through print. The quality of my “Personal Learning Network” then was as dependent upon my efforts to make connections then as it is now. Sharing with other teachers was a central part of that networking system too.

Many years later, educators now have at their disposal, the most powerful tools for developing and maintaining professional learning networks in history. Yet, many educators---principals, teachers, and superintendents---have yet to fully utilize these tools. Their “Personal Learning Networks” are globally-atrophied and non-vibrant because they either are afraid of engaging in using these 21st century tools of PLN creation, or they have convinced themselves that it is all a fad and will fade in a few years. While individual tools may come and go, the notion of “connecting with others, instantaneously and globally," is here to stay. Humankind has tasted the fruit of being able to interact with others globally with technology, and will only demand better tools and better ways of doing it.

For those school leaders who have not yet taken the plunge into the 21st century world of social media and “Globally-Vibrant Personal Learning Networks,” here’s  baby-steps to get you started today. No need to be afraid. Trust yourself and that natural, inner-thirst for wanting to learn, to guide you in taking your first steps in connecting with other educators globally.

Start by setting up a Twitter account. I realize even saying the word “Twitter” immediately sends some administrators, educators and other school leaders into fits of “near-profanity” and disgust. I can sympathize. After you have dealt with 15 incidents in one day of students and perhaps staff members using Twitter, or Facebook, in a less than acceptable manner, your view of the medium can be just a bit tainted. Still, Twitter, despite its “cutesy and dare I say less-than-dignified sounding name,” is the easiest social media tool to begin using. Besides, mention Facebook to some administrators, and they go into convulsions of disgust, so we won’t stretch it that far. Here’s some pointers in getting started with your “Personal Learning Network Development Program” using Twitter.

• Set up your Twitter account first. I would suggest finding a “Twitter-enthusiast” in your school, because I get there's just about one every school by now. Have them help you set up your account. Perhaps they can even suggest some educators you can begin following.
• Once your account is set up, begin simple. Respond to a few Tweets-of-Interest. Participate in a “Twitter Chat” such as #edchat, satchat, or #ncadmin. Don’t be afraid to join in and share your thoughts, but keep in mind the 140 character limit. This is actually good: hard to be long-winded when you only have so few words to do it. You can’t hardly show off that complicated vocabulary either. You have to think concisely and be direct. Over time, the more you Tweet, the more you will build what I call your “Twitter-stamina.”
• Occasionally, share out a “juicy quote” from your professional reading. The really good quotes are the ones others can’t help but reply to.  A “well-tweeted” quote will immediately get others to connect with you. Blast it out! See who responds.
• You can’t be a “lurker” for the rest of your life. Get out there in cyberspace and share. The currency of Personal Learning Networks are ideas. You have something to contribute, so get off your lurker-cushion and share how your school has solved a particularly thorny issue.
• Finally, when you hear the “social media horror stories” don’t react with a vow of social-media celibacy, after all, we don’t swear off phones when someone uses them irresponsibly, nor do we take a vow against writing when someone writes a threatening note. Realize that social media is a way to connect with others. Like all media designed for fostering connections, it can be used for good or ill.

As educators we no longer have to be stuck in the stone-age when it comes to developing and maintaining Personal Learning Networks. Every educator---teachers, principals, superintendents, college professors---can have a vibrant, global learning network. It’s time to take your first steps into the 21st century where social media tools make connecting easy.

I personally haven't been pleased with TweetDeck since Twitter took over its development. Initially, it repeatedly crashed. Then, recently, it was taken down due to a rather large security hole. Finally, I have had serious issues with it not updating my tweets. It basically would sit idle on my desktop and not update for long periods of time.

I've tried several alternatives. Those include Hootsuite, Seesmic, and even Yoono. Between crashes, lack of real-time Tweet updates, and quirky features, none of these seem to be an effective replacement.


Then I stumbled upon the Australian Twitter client called MetroTwit. I have been using it for some time, and it hasn't crashed, and it has provided some of the same features that I once admired in TweetDeck.

MetroTwit is available in a free version that includes advertisements (You can decide which stream displays these) and support for only one account. It is also available with a paid version that includes multi-account support and no advertisements for less than 20 dollars. So far, MetroTwit has been able to deliver for me what the new TweetDeck fails to do. Download and try MetroTwit here. It might be a reliable alternative to TweetDeck.

Sheryl Nussbaum-Beach writes in her book, The Connected Educator: Learning and Leading in a Digital Age, "We can reach out to our network, harvest the collective wisdom found there, and then bring it back to the school."  Sheryl Nussbaum-Beach is right. There is a great deal of collective wisdom on the web, and those in a position to tap into that network of wisdom and expertise are those who know how to engage effectively in 21st century social networking tools. School leaders who continue to ignore or dismiss this powerful microblogging tool, are literally missing out on an excellent opportunity to join in the collective wisdom of thousands of educators who are already connected. Setting up a Twitter account is rather easy to do, but using it as a networking tool is a complicated process that takes time and effort.

To administrators who have added getting their Twitter account established to their 2012 Things to Get Done Resolution List, I offer these 5 Common Sense Tips to help in that endeavor.

Establish separate Twitter accounts for your personal-professional use and for your school or district.  I realize many administrators and educators establish Twitter accounts using their school name or district affiliation, and that is the only account they use. This practice is not an issue as long as the Tweets generated using this account represent the business and interests of the organization. I prefer having separate accounts for my school and for myself, and I try to make it clear that any Tweeting done with my personal-professional account is not as an agent of my school. I might refer to my school or colleagues occasionally, but my @21stprincipal account is not the official account for my school. My school has its own account, and all communication that issues from that account is official school business. For me, at least, it is an important distinction. Having separate accounts is a way for me use Twitter more effectively.

Establish very clear purposes for each of your Twitter accounts. Once your Twitter accounts are established, it is important to make sure each has its own clear purpose. To be honest, my personal-professional Twitter account, @21stprincipal, came about as I began experimenting with Twitter. I’ve had the account as far back as 2008, and my purpose in setting it up was not to serve as a way communicate in my school role. It was established, at least initially, as a way to experiment with the medium. Its purpose has evolved over the subsequent years to become a way to engage other educators in a professional learning network, and to engage individuals elsewhere in a discussion about education and other issues of interest. My school Twitter account has two main purposes. One is to share events and happenings at the school. It is a communication tool that allows me and my teachers to communicate quickly and easily with the community. Secondly, it is a promotional tool as well. It allows me to promote our school to an ever growing and wider community. My two Twitter accounts serve two entirely different purposes based on my role either as an agent of the school or as an interested educator and individual engaging with others outside of the school.

Engage in meaningful conversations through thought-provoking Tweets. Once you have establish a Twitter account, you have to use it. I would suggest posting more than your current ___location or what you’re eating for lunch though. Often, being thought-provoking just means posting an interesting quote from a book you’re reading, or a statement made by a public figure. These kinds of statements, or questions, often engage others who comment back. In a short time, it is easy to get caught in a two, three or many-way conversation with other Tweeters. Engaging, thoughtful tweets go a long way in getting you connected with others on Twitter.

Participate in Twitter chats such as #edchat or #leadershipchat. There are actually a large number of events called “Twitter Chats” happening throughout the week, and at different times. To participate in these events, you need only include that chat’s hashtag with your tweet and those in the chat can follow your contributions too. (Here’s a description of hashtags and how they work for those who’ve never used them.) Many Twitter chat events, like the weekly #edchat that occurs every Tuesday at 12 noon and 7 pm, engage a sometimes rather dizzying number of participants, but the fun is in engaging in the conversation, not to mention that once the chat is over, you can obtain a copy of the entire conversation to review later. Twitter chats are opportunities to engage others in conversations that matter to you.

Share your thoughts, resources, and reading with your followers. As I mentioned earlier, thought-provoking tweets are important. But engaging others using Twitter is rather simple. You can use it to share your thinking on the latest reform efforts. You can share some web resources you’ve found. You can share favorite quotes from a book you’re reading. You can even retweet (which means to resend) those tweets that you find useful or otherwise worth sharing. The truth is you have to share a bit of yourself with others to grow a professional learning network. That means sharing more than what you had for lunch.

TweetDeck crashes seem to be fixed with Twitter’s update to version 1.1. Earlier this week I posted that TweetDeck fans might want to wait before downloading and installing the new TweetDeck native Windows app. It constantly crashed when I used it on my Windows 7 64-Bit laptop, and it crashed on the Windows XP computer I used at work as well. As of today, I have installed the updated version that came out today and have not had any crashes. Still, there are some features from the old Air version I miss. Hopefully, Twitter will find a way to include them in their new desktop app. Here’s just a few that I and others have stated they would like to see included.

• The input Windows at the top of the screen is gone and is replaced with a button, that when clicked, a pop-up window appears. I personally liked the input window at the top and would like to see it placed there again. There are times when I need to look back at a Tweet as I am posting one. I can’t do that now because the pop-up input screen is in the way.
• There is no right-click menu. I miss this one, especially when I want to paste a link in a post. I have to resort to using Ctrl-V for pasting, but I suppose I can get used to that.
• The size of the columns and window are fixed and can’t be adjusted. I often adjusted the column sizes to fit the screen when I had multiple windows open for multiple apps. That’s not possible with the new fixed TweetDeck window and columns.
• Some have complained about not being able to customize the colors of the new TweetDeck interface. Honestly, I rarely used this feature, but we all like to personalize things, so I could understand some missing this feature.

New TweetDeck Screen

Ultimately, I am happy I can now run TweetDeck without it crashing every five minutes or so, but Twitter, needs to realize that besides stability, there were other features that made TweetDeck a fan of so many.

If you are thinking about upgrading your Adobe Air Tweetdeck app to the new Desktop Tweetdeck from Twitter, WAIT! This is one time I think it will pay to hold on to your old Tweetdeck until Twitter has had time to work out all the bugs in their new version of Tweetdeck that ditches Air and operates natively in Windows.

I downloaded, installed and tested the new Tweetdeck on my Windows 7 machine, and like a lot of Tweetdeck fans, I immediately noticed a number of my favorite features gone from the new version. Others have better captured those missing features than I. (“The New Tweedeck Is Tweet Trash”, “Twitter Buys Tweetdeck, Takes Several Steps Backwards”.) Some have even posited some interesting theories as to why Twitter has so drastically changed Tweetdeck, Four Unfortunate Ways Twitter Is Killing Tweetdeck.

Personally, I am a Tweetdeck fan from way back. It is one of application always running on my desktop, but that did not happened with this new version. It CRASHED so many times over a week’s period I lost count. I tried all the usual fixes. The uninstall/reinstall routine, the anti-virus setting adjustments, the desktop adjustments, etc. It still crashed. I looked for help and support online and found none. I messaged the @Tweetdeck developers through Twitter and two days later I got this message, “Thanks for the information; we’ve filed this bug with an engineer and hope to have it resolved soon. Stay tuned!” Meanwhile,  Tweetdeck the New will not run on my 64-Bit Windows 7 laptop. So I reinstalled Tweetdeck the Old and have not had a single problem since.

Tweetdeck the Old Screen

I’ve relearned an old lesson you would have thought I knew by now, “New does not necessarily mean better.” That is perfectly illustrated in what Twitter has done to my beloved Tweetdeck app. 

There is a bit of art in composing engaging and thoughtful tweets. The ultimate question as a tweet composer is, "How can I say what I want to say in only 140 characters? And, how can I convey tone and mood through as few words as possible?"  The real fun of tweeting is trying to communicate the most you can with as little as possible, but you only know you have communicated it successfully when someone responds to your latest tweet.

Of course, like anything we write, what good is what we tweet if we do not have an audience? How can we possibly feel good about what we tweet if no one ever responds to us? The ultimate positive feedback as a Twitter user is to have someone respond to something we've tweeted, or have someone re-tweet our last post. If all you do is post tweets and no one ever reacts, are you really engaging in the art of microblogging? It seems to me you're only yelling in the darkness and you don't even get the satisfaction of an echo.

How can one really engage in connecting with others using Twitter? Here's some ideas that move beyond posting "What's happening?" Perhaps some of these will help you engage in art of Tweeting for Engagement.

• Compose a tweet on something controversial. Sometimes the best responses I have gotten using Twitter are posts that capture a rather controversial topic. Of course a bit of caution is in order. Controversial doesn't mean offensive. Controversial is expressing an idea not readily accepted or thought about. Post a Tweet that goes against the grain of what others are tweeting and see what happens. Don't be rude or offensive. Post your thoughts in a matter of fact manner.
• Post a provocative and powerful quote. This is one of my favorites since I am always reading anyway. I collect quotes constantly. Sometimes I'll post a thought-provoking statement by an education researcher and see what happens. This is an extremely effective way to get an education conversation going on Twitter.
• Post a thought-provoking and engaging question. This is similar to the quote Tweet. The difference is that you post a question that has no simple answer, or if it has an answer, it is provocative. Questions beg for a response, especially those questions you know your followers are likely to have opinions about.
• Share link to a thought-provoking and controversial article. By far there's nothing like a provocative article or blog post to stir up Twitterverse. Share a study that seems ludicrous. Point out a blog post that is likely to cause an eruption. Twitter is an excellent place to provoke debate where everyone is limited to 140 characters so it's easy to get a word in edgewise, even the shy person.
• Respond to other's tweets with questions or additional responses. As you read through your timeline, find a tweet that begs for a response. Tweet out a question that demands an answer. Or, post a response that is sure to engage the other person in an exchange of ideas.

When I talk with other educators and administrators, I still encounter quite a bit of skepticism about the educational and professional potential of this social media device. Usually, that skepticism centers around the belief regarding its ability to have any kind of impact on an educator professionally. Many wonder, “How can anything enlightening or educational come from posting 140 character messages during the course of the day?” It turns out, a great deal can come from connecting professionally with other educators through Twitter.


Perhaps one of the most difficult things to get a school administrator to do with Twitter is move and grow beyond just using it as another messaging system along with the Web page and phone messaging system. But using Twitter for this use alone completely discounts the greatest impact it can have on them personally and professionally. Such uses leave the “social” out and turns Twitter into just a medium for communication. Which is fine if that is your intention, but I am no longer sure you are engaging in social media use.

Twitter’s networking potential is enormous. There are few other Web tools that can literally connect a user with others around the globe. Educators who have Twitter accounts sitting idle, are not engaging in the power of this simple but powerful networking tool. They are not engaging is a social use of Twitter. In a sense, you might say they really are not using social media at all.


But what can a new Twitter user do to engage this social media tool in earnest? There have been quite of few posts across the blogosphere that dealt with this advice. I have posted a few times on this topic myself. With almost 3 years of Tweeting, what advice would I offer new administrators and educators engaging in the use of Twitter for the first time or trying to take a Twitter account out of idle? Well, perhaps here’s some Twitter advice from my latest experiences in Tweeting that might make that happen.

• Pay attention to the content of what  you share through Twitter. As I’ve grown and become what I hope is a more seasoned Tweeter, I have cut back on the quantity of what I’m tweeting when I share resources. I have tried to share more articles and resources that I find interesting and I think others will find interesting. I try to share interesting quotes from books or articles I’m reading. These days I pay closer attention to the content of what I’m Tweeting.
• Realize that there is nothing wrong with posting thoughtful and provocative Tweets. Obviously you need to protect yourself professionally and not post something that reflects negatively on your organization, but provocative tweets engage others in a Tweeting exchanges that can be informative. It helps to make sure your Twitter account does not in any way connect you to your employer or the school where you work. When I Tweet as the 21stprincipal, I am not Tweeting in my capacity as principal of a school. I have tried to make sure the 21stprincipal is a separate personality. I might refer to things happening on the job, or some of the successes I have experienced in my job, but what I say as 21stprincipal is my own personal and professional opinions and ideas and not those of the organization for which I work. It still means I must exercise caution.
• Don’t use Twitter to share what you’re eating for lunch, or what you’re watching on TV. Well, truth is, sometimes that’s OK, but if that is the entire substance of your Tweets, then I doubt many will find your Tweeting engaging. Try to Tweet to share professionally and thoughtfully.
• Try to master the art of saying a great deal with 140 characters. As a former English teacher who loves words, this is perhaps the most fascinating thing to me about Twitter. Trying to find a way to say the most with the least words and in a powerful way is both fun and challenging. Yet, that is what you need to do with Twitter. Expressing your thoughts or opinions with only 140 characters takes a great deal of thought. Trying to convey tone through a Tweet can be equally challenging. There have been many times a Tweet that I thought was humorous was taken seriously by others. I failed to convey the tone of the Tweet to readers and had to clarify with other tweets. Still, there is an author’s joy inside when the Tweet I’ve composed captures my sentiments entirely on a topic, idea, or issue.

In the end, I suppose Twitter could simply be a way for one to share out that they are having a hot dog at the City Diner, or sitting in front of the TV watching a movie. And, I’m also sure it can be an effective announcement system for events at the school. Still, I think those uses actually leave the “social” out of the media description of Twitter. To be social with Twitter, you’ve got to engage people socially, and you can’t do that with bland Tweets about what you had for lunch or about the dance your school is having Friday night.

My two favorite tools for engaging and connecting with others are Twitter and Blogging, which will be the main focus of a training session I will be sharing next week. With Twitter I have connected with educators as far away as Saudi Arabia, India, and Australia. In my "Life Before Twitter" these kinds of connections would have been impossible. This is quite a contrast from my first classroom where I did not have a phone. The only connection to the world beyond those four walls was the intercom system, which sometimes worked and sometimes did not. Now, with Twitter, I can message other people who share my interests no matter where they are. And Twitter has also enabled me to connect with leaders in education that I would not have been able to network with in the past.

Blogging has served to accentuate the connections in my professional learning network in many ways. First of all, after reading my blog posts, others have freely shared their own ideas, thoughts, and comments with me. This makes posting to a blog a two-way or many-way conversation, with others giving me feedback and ideas. Secondly, with blogging, I have found myself engaged in our international conversation regarding education reform and educational issues of the day. It is through these exchanges that my own passion for public education is kept alive.

There is a global conversation occurring about education and we only need to engage a few tools like Twitter and blogging in order to be a part of it.

Here's my Prezi for the presentation next week.

This Australian Broadcast Corporation program on "The Psychology of Twitter" provides an interesting discussion on many aspects of Twitter. The discussion by this panel of users is an interesting look in where we are now with Twitter, its pitfalls, and how social media might evolve. While it is rather than lengthy, the discussion about Twitter is fascinating and worth the view.

"Twitter is for old people, is the attitude of many young people."

"Twitter allows users to connect with people anywhere in the world, and carry on a conversation."

"Trying to get to the dis-information on social media networks is problematic. Individuals or companies can create false identities to communicate information." 

"Interesting period of time when social media is losing its innocence."

"Use common sense about who you follow on Twitter. If they have a 'Jack-the-Ripper' avatar, it's probably not a good idea to follow them."

The other day, someone asked me to explain to him why I thought it was so important for administrators specifically, and educators generally to become Twitter users. He had a Twitter account, but still did not see much use for it. He knew I used it regularly, so I really think he was looking for an argument. He really wanted to make sure I knew of his belief that "Twitter is a waste of time." I might not have convinced him entirely, but here's the 3-Point argument I made as to why educators need Twitter.

1. Twitter provides me with a regular flow of educational ideas and resources. My Diigo bookmarks collection is a testament to this. By following so many educators, the level of access to educational resources has exploded, and it continues to grow as my connections in Twitter grows.
2. Twitter has provided me with a network of educators that spans the globe. When I started teaching 20 years ago, I would not have dreamed of being able to exchange ideas with a teacher in Australia or an IT director in Saudi Arabia. Twitter has made this possible. I have a level of global connection not possible without it.
3. Twitter allows me to be part of the global conversation about education. This is one of my favorite aspects of using Twitter. I can contribute to world-wide discussions on the nature of education. Again, this was not possible when I started in education.

In the end, I'm not sure he believed that Twitter could do all these things for him, and perhaps he's right. I suppose microblogging is like any technology: we often limit its possibilities when we let ourselves be guided by doubt rather than exploration.