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What is an emporion and what role did emporia play in Mediterranean
archaic trade?
1. Introduction
This essay first considers useful definitions of emporia1, accounting for how
emporion sites function in archaeologically perceptible networks and the
ter
s variable use in historical sources. It also considers diachronic change
and variability of roles at settlements which might be considered emporia.
This leads away from culture-history distinctions of Greek and Phoenician
to ard
ore e ta gled
o siderations of interactions among many parties
over time with these interactions changing via
a ate e t
Horde & Pur ell,
,
i te sifi atio
a d
. This analysis of connection and
multiple sources of agency draws particularly on the work of Malkin (2011),
Dietler (2005; 2009) and Ridgway (2007).
This leads one to a definition of emporion which is closer to a function than an
ontological description. The role of emporia is to facilitate connection within
and, most clearly in the archaeological record, between networks. This is
essential to the fulfilment of microregional opportunities (Horden & Purcell,
2000; although they take a far narrower view of emporia). Emporia appear in
a broad spectrum of settlements of different origin, size, ___location and
organisation. They are ot a arro
t pe like Pola i s port of trade
.
Their initial purpose need not have been as emporia and the emporion role
may be one of several contemporaneous functions.
1
I do not italicise emporia or emporion, taking them as words adopted into English.
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2. Emporia and Networks
We must first set emporia in a conceptual context (Fig.1.).
Fig.1. Emporia serve connectivity within networks which will vary between
core types provided here and facilitate interaction between networks, which
may be similar or very different types. Source: Malkin 2011, 10 after Barabisi
2003.
The core argument of this essay is that archaic networks changed over time
and thus the emporia within them must be similarly dynamic. For example,
the Greeks may be seen to have a distributed network from 8 th Century to
early 6th Century and then a decentralised network through the rest of the
archaic and the classical period, particularly that of Phocaea (Malkin, 2011;
Figs.3&5), until the rise of the centralised network of Rome (Fig.2).
The Phoenicians on the other hand may be seen as initially a decentralised
network (driven by city-states a d ot a Phoe i ia
ide tit , ith esse tiall
state-sponsored network development in the Early Iron Age), before
entanglement with the Greek open period of a more distributed network (see
Sommer, 2007) and then the Carthaginian elements coalesce in the period of
decentralised networks (Figs.2&3).
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Indigenous networks (and one might here include the Etruscans who appear
to remain focussed on city-states - Dietler, 2007) seem to be decentralised,
with local elites. Indigenous access to the networks of Greeks and Phoenicians
is often controlled at points of interaction. That role of interaction is itself
one useful definition of emporia (very much the thesis of the Dietler & LopezRuiz volume, 2009, though they do not engage with network terminology).
The most important emporia are the nodes connecting networks. Naukratis
connects the centralised network of Egypt with the distributed early archaic
network of the Greeks. Later, Massalia connects the decentralised networks
of the Rhone, Languedoc, Hallstatt and Iberia with the decentralised network
of Phocaea (Dietler, 2005; 2009; Sanmarti, 2009).
Massalia eventually
becomes the main hub for the Phocaeans (Figs.3&4).
But emporia are more numerous than such vital nodes. Emporia are all
settlements which clearly serve the network.
Without connectivity they
would not exist. To generalise that emporia serve connectivity is not to sidestep a typological discussion. Rather it is to note that the sheer variability of
emporia: in origin, life-span, roles within network, size and population makes
a typological description of limited value (see Sommer, 2007; Malkin, 2011;
Ridgway, 2007; Dietler, 2009; 2005).
We are instead capturing a d a i : the
ide ariet of age ies respo si le
in the Mediterranean for the particular uses made of the opportunities of
ea h
i roe olog
Horde & Pur ell,
distribution in Fig.4.
A
,
. That is what creates the
o posite Mediterra ea
et ork to which
Phoe i ia s, Greeks a d i dige ous populatio s, settled a d
o ile groups,
traders and producers of commodities, mercenaries and slaves each
o tri uted
“o
er,
,
). We have multi-agent histories (Dietler,
2009) and thus interaction rather than active-passive relationships (Ridgway,
2007).
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Decentralised
Distributed
Decentralised
Centralised
Fig.2.
Chronology and the conceptual periodization by type of network,
essentially a synthesis of Malkin (2011), Ridgway (2007) and Dietler (2009) in
the conceptual framework of connectivity of Horden & Purcell. Source: Dietler,
2009, 4 annotated by P.Altern.
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Fig.3. An e a ple of de e t alisatio , Areas of commercial influence in the
Weste
Medite a ea
ased o
the diffusio
of a pho ae
(original
caption). Spheres of influence may have anachronistic connotations but seems
a useful description of the late Archaic changes to decentralised networks.
Source: Sanmarti, 2009, 71.
Fig.4. Distribution of Massaliote amphorae showing the cluster and hub forms
of a decentralised network. Source: Hermary, 2002, 67.
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Fig.5. The Phocaean network shows that decentralised networks were not just
regional spheres of influence but also Pan-Mediterranean. The impacts of
Persian expansion, refugees and piracy seem to cast the Phocaeans as agents
of terminal ha ge fo the ope
et o ks of the 9th-7th Centuries (Serra
Ridgway, 1990; Malkin, 2011). Source: Malkin, 2011, 145.
3. Early definitions and variability
The philology of the emporion has been exhaustively studied (Wilson, 1997;
Moller, 2000; Malkin, 2011; Osborne, 2007; Reed, 2003; Bresson, 2003 to
name a few). The key point to draw is that there was no consistent definition
in the historical sources and little agreement among modern scholars as to
what an emporion is.
Herodotus calls Naukratis a polis and Aegina an
emporion (Moller, 2000, 184, 77), yet one might naturally reverse the terms.
Pithekoussai is now viewed as emporion and apoikia (respectively Ridgway,
2007; Hansen & Neilsen, 2004) probably starting as one and becoming the
other as Cumae develops a chora (De Angelis, 2002).
“a t I
e ia is a
nuragic settlement which acted as an emporion (Ridgway, 2007). La Rabita
(Dietler, 2009), Sainte Blaise (Dietler, 2005), Penya Negra (Belarte, 2009),
Pyrgi (Serra Ridgway, 1990), La Picola (Rouillard, 2009) and Aldovesta
(Sanmarti, 2009) show similar traits as lo al e poria, although they may be
small incomer foundations overwhelmed by the numbers of indigenes
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attracted. Huelva was an emporion and becomes a colony (Lopez-Castro,
2006; Gonzalez de Canales et al, 2006). The latter phases Huelva into Preolo ial E porita
a d Colo ial-E porita . This diachronic change seems
the case for many Phoenician trading posts (Niemeyer, 1990). Wilson (1997)
makes a cogent argument that emporion concepts and actual roles change
over time, which suits the network periodization, Fig.2.
Of primary importance is the role in the network. The emporion/apoikia
debate and other historical distinctions are thus secondary, important for the
understanding of site-specific identity (Wilson, 1997; Ridgway, 2007).
Foundation stories, mythic or otherwise, are in any case serving connectivity
(Malkin, 2011, Chapter: Network and Middle Grounds). The earliest such
settlements in the Central Mediterranean seem to be mixed Levantine and
Euboean (Hodos, 2009; Boardman, 2006). Thus whilst it is important to study
how and where emporia caused populations to interact it is the emporia role
as network nodes which is definitional.
Many of the references of this essay provide maps with dots representing the
frogs arou d the po d
to illustrate
ultural or trade connections or
networks depending on their thesis (examples Figs.4-7). Exactly what the
origins were of the dots becomes secondary. Whether they were set up by a
city-state, spru g up arou d sile t trade (Polanyi, 1963 citing Herodotus),
served the periplous or were planned agricultural settlements on fertile
regions (like Megara Hyblaia: De Angelis, 2002 who sees the trade /
agriculture debate as false), they served the network and thus have, generally,
Far fro
eedi g to hoose
itio s… e should,
o , e surprised
the emporia functions discussed below (Fig.6).
et ee
if the
o
er ial or agraria a
ere disti guisha le Horde & Pur ell,
,
.
In the same way that Bresson (2003) and Osborne (2007) see traders across
social classes and from within each polis, so that variety of people are active
across the network. There is no need to limit ourselves, Polanyi style (1963),
to a particular definition of who was active at an emporion. Similarly there is
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no need to limit settlements to only one role (Koshelenko & Marinovitch,
2000). They can have several at the same time, some of which fall clearly
under the network functionality of emporia and some which fall outside (but
can still happen at emporia). Agriculture for local subsistence is the most
obvious of these. One might see some crafts for non-trade goods similarly
(Fig.6). Other sites may be primarily strategic but also serve as emporia
(Fig.7).
Fig.6. The incomers emporion which might be defined as primarily a trading
post on a defensible coastal position, with good harbourage and timber
sources for ship-building (Jackson, 2000) is important but only one part of the
emporion function within archaic trading networks. Indigenous sites and
those of other
olo isi g g oups a e also o
e ted odes p o idi g the
exchange of goods, of beliefs and ideas with mutual cultural impact. Emporia
in this example are points of connection to local cabotage networks as well as
supporting the import of goods from other regions (here Massalia and
Southern Iberia). Source: Belarte, 2009, 92.
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Fig.7. The Phoenician network and its key points. Note that these cover a very
wide range of settlements from the strategic Motya, Utica and Gades to
metals-focussed Huelva and the many small productive sites of Iberia. Source:
Niemeyer, 2000, 95.
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4. Emporia Roles
Once one has set definitional limitations aside and see the emporia as a
function in networks, it is immediately clear how essential emporia were to
archaic trade.
As we put the people back into history via agency and
interaction (Dietler, 2009; Ridgway, 2007), we see that network nodes
facilitate a huge range of endeavours – all of which are factors in developing
trade . These extend far beyond places and objects of exchange to include
o te t, o su ptio , the role of ati e peoples, a d a u dersta di g of
the sheer o ple it of the Mediterra ea
orld
Flet her,
indigenous element must not be underestimated.
,
. The
This is not just to
acknowledge the famous multi-lingual, multi-ethnic tablets of Penc Maho,
Emporion and Pyrgi (Sanmarti, 2009; Dietler, 2005; Serra Ridgway, 1991) but
also to give consideration to the realities of settling on foreign shores. The
incomers need to serve purposes useful to the indigenous people and their
networks (Dietler 2005; 2009).
4.1 Exchange and Production
Emporia can be the site of point to point long-distance trade, local cabotage
(Horden & Purcell, 2000), act as gateways (Arles: Dietler, 2005; Naukratis:
Moller, 2000; Pyrgi: Serra Ridgway, 1991) and provide trade-good production
(Dietler, 2005 on Massalia; Sanmarti, 2009; Belarte, 2009 in Iberia; Hodos,
2000 in Anatolia). All of these elements of trade can exist at an emporion. As
Wilson argues (1997), the physical separation of foreign trade is primarily a
Classical occurrence, with the possibility of specific exceptions like Naukratis.
The variety of activities is inherently understated in the archaeological record
(Rouillard, 2009). The periplous combined with a breadth of products lost to
us now: slaves, textiles, garum, food and timber (Fletcher, 2012) to create
mixed cargoes and crews (Greene et al, 2011; Rouillard, 2009, 138-9 review of
wrecks; Fig.9).
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Emporia literally allowed you to be closer to your customer, whether by
serving their tastes by adapting what is imported (Paleothodoros, 2007;
Osborne, 2007; Dietler, 2005) or by importing craftsmen. The latter has
striking examples: there are few imports at Kinet Hoyuk (Hodos, 2000),
Pithekoussai (Ridgway, 2007) or Cerro del Villar (Aubet, 1993).
The
technologies and styles are imported, not the pots. Dietler (2005) finds that
i ports are phased out i the ‘ho e as Massalia s raft populatio gro s. As
Cli e
dis usses for the Bro ze Age, defi i g i ports i
d a i
networks is extremely challenging.
Import substitution seems a natural development: De Angelis (2002) notes at
Megara Hyblaia several generations which seem focussed on the mother city
links, but there is a transformation in the archaeological record to a far more
diverse connectivity of a mature colony. Iberia sees the same transition
(Fig.8). As above, diachronic change means that emporia become colonies
with broader populations, roles and more complex organisation.
emporion role of connectivity remains however.
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Fig.8.
Pottery assemblages showing clear diachronic change and local
production. Emporia are no more static than the networks and populations
that they serve. Limiting definitions are not explanatory. Methodologically
o e
ight uestio “a
a ti s ha it of a e agi g
hi h
asks the a ia ilit
which is a key theme of this essay – Aldovesta and Emporion show very
different profiles, but most of the sites do approximate to these averages
(Sanmarti, 2009, 59-61). The sites considered are generally small and classic
interface facilitating emporia. Source: Sanmarti, 2009, 60.
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Fig.9. The mix of Phoenician and non-Phoenician ceramics in a single archaic
wreck site. Source: Negueruela et al, 1995, 192.
4.2 Security and Control
Grea es
follo s Miletos s trade routes o sideri g e ide e for frie d,
foe, currents, climate and coastline and ably shows the challenges seafarers
faced. Whilst risky, these would involve only a fraction of the taxes and
chances of robbery faced overland (Dietler, 2005).
Emporia are a safe harbour against pirates and can be a base for them: there
seems a link between archaic piracy and geographic expansion. Aegina and
Phocaea were famously piratical as were several other founding poleis of
Naukratis (Moller, 2000).
Although Jackson (2000) thinks raiding was
exaggerated he sees the Egyptian motive for Naukratis as a preventative
measure against piracy which may explain its Panhellenic nature. Scott (2000)
thinks that warships were only numerous in the Classical period, but raiding
does seem to have been a regular supplement to elite agricultural income.
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Malkin (2011) suggests Phocaean piracy as a catalyst for the end of the
archaic distributed network. Reed (2003) sees raiding (piracy on land) as an
essential part of elite employment.
In Herodotos the Phocaeans go to
Tartessos in warships (Malkin, 2011).
Emporia facilitate political control of trade and the ability to tax it (Purcell,
2005). The alien population and its ideas can be kept aside. This is clear in
Classical Athens (Wilson, 1997; Burke, 1992) but is probably also the basis for
Naukratis (Moller, 2000) and explains the appeal to the indigenous elites of
sites such as Pyrgi which are close but also separate (Serra Ridgeway, 1990).
It may also explain the small size of those emporia which do not develop into
colonies; they are kept that way by the locals (Belarte, 2009). Political control
stops local settlement at what otherwise is a strong population attraction of a
port.
4.3 Cultural transmission and Identity
It is not just objects which are exchanged. Alphabets and languages are key to
trade and archaic Greek expansion (Osborne, 2007; Moller, 2007) and the
earlier Phoenician (Markoe, 2000).
sedimentation of knowledge.
Written communication assists the
I dige es at e poria are
tra slator a d tra s itter of ideas fro
the outside
orld
the re ipie t,
‘idg a ,
,
145). Foxhall (1998) notes the need for consumers to know what is available,
to reate Os or e s dis ri i ati g de a d
layers of contact (von Reden, 2007).
populatio
a d i for atio
,
. This happe s ia
A diaspori network of commodity,
e ha ge
“o
er,
,
o
the
Phoenicians). He also notes that even in 4th Century AD, Punic was spoken
and the population of Numidia called themselves chanani (presumed
Canaanite).
It is this gradual but profound impact which we see in the
domestic and production architecture where local and incomer networks
meet (Figs.10-11).
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Fig.10. The transmission of Phoenician forms in Iberia is a combination of
emulation and adaptation for trading and storage purposes. Source: Belarte,
2009, 96.
Fig.11.
Belarte offers an interesting dynamic for the incomer/indigene
relationship. Imitation of Phoenician forms appears to be dropped and then
Greek forms copied after an interval where native forms reappear. Some
habits stick, like wine production, others fall away when contact is not
maintained. Source: Belarte, 2009, 99.
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A key element of this connectivity is religion, facilitated by syncretistic
practices this can move around networks (Malkin, 2011, 8; Figs.12-18).
Sometimes a network can even be understood better by their presence
(Fig.17).
Some of these sanctuaries reflect the same indigene/incomer
emulation and acculturation dynamic evidenced in Figs.10-11 taken into
symbolic form (Figs.13-15).
However, Serra Ridgway (1990) demonstrates at Pyrgi how temple sites can
reflect on specific political, cultural and economic linkages (Fig.12) rather than
gradual acculturation. The temples at Naukratis and Gravisca are surely also a
symbol of connection and tolerance whilst performing practical trading
functions (Moller, 2000; Malkin, 2011, 143, 150).
Emporia require the
demand for exchange and the acceptance of local populations (Dietler, 2009).
This is greatly facilitated by shared symbolism and shared risk management
via prayer and ritual (Figs.16-18).
Sanctuaries were frequented by a
cosmopolitan crowd with beliefs either shared or sufficiently variants on a
particularly theme (Aprhrodite, Astarte, Ute). Greeks and Etruscans donate at
sanctuaries at Gravisca (Deamos, 2009, 212). The Pyrgi temple is itself a
melange of Etruscan and Corinthian styles (Serra Ridgway, 1990, 522).
Fig.12. Plan of the sanctuary at Pyrgi, showing religion as important in itself
but also as an effective statement of connection, political and economic,
evidenced by the gold tablets. Like many other emporia sites these temples
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face the sea not the city inland. They protect the sailors and traders and
function as part of the network. Source: Serra Ridgway, 1990, 514.
Fig.13. The sanctuary at Cancho Roano shows the power of the spread of
ideas beyond the coastal emporia in its Phoenician form, a o hide alta
as
also found here (see Fig.14). Source: Celestino-Perez, 2009, 243.
Fig.14. Connectivity and the symbolism of shape Part 1. The Carambolo
sa tua
ith its appa e t o hide alta . “ou e: Dea os, 2009, 206.
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Fig.15.
Connectivity and the symbolism of shape Part 2: the Carambolo
treasure. Source: Deamos, 2009, 202.
Fig.16. Cup from Naukratis with Greek dedication to Aphrodite.
Empereur, 2002, 30.
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Fig.17. Aphrodite cult sanctuaries in the Miletos colonial network. This is a
complex compounding of risk management and identity. Sanctuaries served
spiritual and practical roles, acting as treasuries and trading bases. Their
distribution thus helps us reconstruct networks. Source: Greaves, 2000, 41.
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Fig.18. Phoenician religious rites and trading vessels in combination. Despite
the emporia network, archaic trading was a risky, and highly profitable
business. Source: Lopez-Bertrand et al., 2008, 347.
5. Conclusion
An emporion is a network node which serves the function of that network as
entrepôt or safe haven and most particularly can also serve the interaction
between networks as a gateway. It must always be understood as a site of
multiple agencies as that is a prerequisite for an emporion to last. Emporion
roles develop over time; so Massalia and Carthage become colonies whilst
Cerro del Villar disappears. Those colonies remain emporia in the relevant
functions, as does Megara Hyblaia which was always primarily the centre of a
chora.
The emporia functions within their essential purpose of connectivity were
wide ranging. The material remains of the essential mechanics of exchange or
production for exchange are only part of the story. Emporia also facilitate the
exchange of ideas, symbols, consumption patterns, craft practices and even
religion. These are the glue which holds cosmopolitan emporia themselves
together and also attaches the emporion to its local region
hi terla d
creates entirely the wrong understanding). Such vital roles invite control,
hence the tendency towards decentralised rather than distributed networks
over time, or indeed control may be the explanation of their foundation, as at
Naukratis.
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