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Well, we're very uncomfortably calling it right now.
The what-were-they-thinking Emmys fashion misstep award will go to whoever dressed 13-year-old "Modern Family" star Ariel Winter in a gown that delivered a double dose of cleavage.
But in interest of not contributing to a teen girl's Internet-fueled crying jag, we're going to do our best to leave that incident alone -- and to show Winter she's in good company when it comes to bad fashion.
BEST: Sofia Vergara now owns this shade.
BEST: Martha Plimpton got the color and cut just right.
BEST: Rachel Evan Wood seconds Plimpton's motion -- the all-sequined look is officially not just for prom.
WORST: Olivia Munn's jade satin reminds us of runner-plagued pantyhose.
BEST: Did you even recognize normally-sulky Aubrey Plaza of "Parks and Recreation"? Us, neither.
BEST: We love Kaley Cuoco's swiss-dot tulle enough to forgive her the shoes and bag.
WORST: Paz de la Huerta may have made this herself hours before the show, and we're wincing thinking of the way that self-tanner is rubbing off on it right now.
BEST: Big-screen siren Emily Blunt just outclassed all of TV.
BEST: The photos do no justice to Elisabeth Moss's ephemeral ensemble.
WORST: Later in the night, Paula Abdul would joke that she has trouble balancing. This dress is one reason why.
BEST: There's a reason Chris Pratt is leaving the carpet to wife Anna Faris and her art deco column.
BEST: Maria Bello is downright radiant.
WORST: You know a color combo is powerfully bad when it makes Julianne Hough's hair look gray.
BEST: In a totally modern way, Jayma Mays will never go hungry again.
BEST: Rashida Jones puts on an unfussy clinic in complementing skintone.
WORST: We love both of these "Glee" girls, but Amber Riley (left) is pageant gone wrong and Jenna Ushkowitz is a bad Julia Roberts remix.
WORST: Though Martin Scorsese seems thrilled with Heather Morris's overwhelming ruffles, we cannot get onboard.
BEST: Good thing Naya Rivera was on hand to show her co-stars how it's done.
WORST: Archie Panjabi's strapless number looks like it wants to run away from home.
BEST: We love Kristen Wiig's sultry bronze-and-black ombre.
WORST: For crying out loud, Gwyneth. Just connect the pieces and stop torturing the world.
BEST: Christina Hendricks twinkles without being twee.
WORST: Prepare yourself for some heated talk on "The View" tomorrow about this 13-year-old decolletage. Poor Ariel Winter.
Now check out this week's winners and losers in media.