Facebook says that the changes could cut revenues for its Audience Network ad network by up to 50%. Facebook's Audience Network makes money by placing ads on websites outside of Facebook but does not represent the bulk of Facebook's revenue.
"This is not a change we want to make, but unfortunately Apple's updates to iOS 14 have forced this decision. We know this may severely impact publishers' ability to monetize through Audience Network on iOS 14, and, despite our best efforts, may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14 in the future," Facebook wrote in a blog post.
Even as the coronavirus has hit the advertising and marketing industries hard, martech companies have remained steady because of software as a service (Saas) business models and an uptick in demand to create websites and shift budgets.
The investigation also includes allegations about McDonald's HR department related to Easterbrook. The fast-food chain is suing him to try and force him to return a multi-million dollar severance agreement.
Former chief people officer David Fairhurst also left McDonald's in November for "conduct that was inconsistent with the company's policies and values."
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