—christine teigen (@chrissyteigen) August 7, 2019
The comedian Billy Eichner tweeted that after many years of being a member, he was quitting Equinox because of the fundraiser.
"Money talks, especially with these monsters," Eichner tweeted. "If it's too inconvenient for u to trade one LUXURY GYM for another, then you should be ashamed. (No disrespect to the many wonderful employees at my local Equinox). Bye!"
Eicher has more than 2 million followers on Twitter.
"There are a handful of billionaires who own everything and many support Trump. Practically speaking, it's probably impossible to completely avoid them. But considering @Equinox's clientele and how they've pandered to us, this one feels particularly hypocritical and shameful," Eichner said in a follow-up tweet, referring to Equinox's marketing to LGBTQ gymgoers.
—billy eichner (@billyeichner) August 7, 2019
Eichner and Teigen were just a few of the people tweeting anti-Equinox and SoulCylce sentiments today.
—julio torres ~* (@juliothesquare) August 7, 2019
—Ron Perlman (@perlmutations) August 7, 2019
—Adam Davis (@InternAdam) August 7, 2019
—Ari (Yet Another Stallion) Fitz (@itsarifitz) August 7, 2019
SoulCycle and Equinox released similar statements on Wednesday afternoon, calling Ross a "passive investor" and saying the brands are unconnected with the fundraiser.
"We want to let you know that Equinox and SoulCycle have nothing to do with the event and do not support it," Equinox tweeted. "As is consistent with our policies, no company profits are used to fund politicians."
—Equinox (@Equinox) August 7, 2019
In addition to Equinox and SoulCycle, Ross' Related Cos. has made major investments in the dessert chain Milk Bar, the celebrity chef David Chang's Momofuku restaurant empire, the fast-casual chain &pizza, and the gym brand Blink Fitness.
