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Google Finally Launches An Airline Booking Service (And It's Great!)

larry page

Coming out of Google's $700 million acquisition of ITA, Google Flights, an airline booking service, is finally here.

Click here to check out our walkthrough >

We spent a little time with it this morning and quickly became fans. It legibly lays out flight search results and calls attention to the tickets you want based on criteria like price and travel time.

If you're a perpetual coach passenger or a first-class jetset, you'll want to check this out when you book your next flight.

Google Flights automatically sets your current city as your departure ___location. Pretty cool.

google flights

As you start typing a destination, it suggests airports.

google flights

Once you select where you're heading, it shows your route as well as the prices to fly to nearby places along the way.

google flights

Below the map, it shows us a list of available flights to our destination and their prices.

google flights

As we adjust preferences like departure and flight time, the list of ticket prices below updates dynamically. We like that $368 round trip ticket.

google flights

Clicking on it reveals details on the flight -- layover, landing time. We can browse return flights directly below that and click on the "Book" button.

google flights

Now use the arrows to select the number of tickets you want to buy at that price.

google flights

We're taken to the airline's website, where we finalize the details with them.

google flights

From here it turns into a conventional transaction with the airline -- enter passenger data and billing info and you're set!

google flights

Google puts great brainpower to work to make products like this

Simon Tong Google

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