Razer's First US Store Upstaged the New Apple Store in San Francisco

Razer Store SF — Razer fans seemingly came out of nowhere. Business Insider/Alexei Oreskovic

2016-05-21T20:53:51Z

Razer is a company that makes PC game equipment for hardcore gamers.

Although relatively unknown to nongamers, the Southern California-based company enjoys a truly cult-like following, often being called the "Apple of the gaming industry." In its last round of funding, Razer was reportedly valued at $1.5 billion.

And on Saturday, when it opened its first ever US-based store in downtown San Francisco, Razer lived up to its reputation: Its fanatic customers formed an Apple-like long line around the corner, stealing some of the spotlight from the new Apple Store that opened in San Francisco this week as well.

Here are a few photos we were able to take from the scene:

The new Razer store opened in the Westfield mall located on 5th and Market Street in downtown San Francisco.

A massive line formed in front of the store ...

... it literally went around the block.

Some people got in line at 5 p.m. Friday and camped out, we were told.

This is the entrance.

The first few hundred people in line apparently got free goodies, like a special gaming keyboard, scarves, etc.

Here's a closer look at one of the free keyboards given out. Razer is known for its high-end gaming accessories, special keyboards, headphones, and a plug-in GPU that gives a laptop more horsepower.

The two-story retail store covers nearly 1,300 square feet. There were a lot of gaming stations to showcase its products.

There was this special photo booth for Razer fans to get a picture taken at the grand opening. To celebrate its first ever store, Razer will be running special events and contests like this all weekend.

This $1.5 billion PC gaming company's first US store stole some of the spotlight from the new Apple Store in San Francisco

The new Razer store opened in the Westfield mall located on 5th and Market Street in downtown San Francisco.

A massive line formed in front of the store ...

... it literally went around the block.

Some people got in line at 5 p.m. Friday and camped out, we were told.

This is the entrance.

The first few hundred people in line apparently got free goodies, like a special gaming keyboard, scarves, etc.

Here's a closer look at one of the free keyboards given out. Razer is known for its high-end gaming accessories, special keyboards, headphones, and a plug-in GPU that gives a laptop more horsepower.

The two-story retail store covers nearly 1,300 square feet. There were a lot of gaming stations to showcase its products.

There was this special photo booth for Razer fans to get a picture taken at the grand opening. To celebrate its first ever store, Razer will be running special events and contests like this all weekend.

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