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2025 Edelman Trust Barometer

Trust and the Crisis of Grievance

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OUR WORK

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CONSUMER INSIGHTS

Gen Z in Hong Kong 2024: Exploring Views on Brand, Purpose, and Career

As the influential power of Generation Z grows as the generation matures, the world continues to sharpen its focus on how this cohort is causing evolutions across global markets and industries.

Insights

Business - A Harmonising Force in a Polarised Asia

A growing sense of distrust, and with it polarisation, has been sweeping across our region, and the world. It feeds on itself. It is driven by a combination of increased distrust in government and media, a lack of shared identity, sense of systemic unfairness, economic pessimism, and societal fears all contributing towards a more polarised society.

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TRENDING INSIGHTS

Expert views on the political, social and economic factors influencing trust in society.
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Gen Z in Hong Kong in 2024: exploring views on brand, purpose and career

Gen Z in Hong Kong 2024: Exploring Views on Brand, Purpose, and Career

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Gen Z & Gen X in Hong Kong Influencing the Future of Communications and Marketing

Business – A Harmonising Force in a Polarised Asia

Business – A Harmonising Force in a Polarised Asia

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Warren Fernandez Named CEO of Edelman’s Asia Pacific Region

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Time poverty diminishes the bottom line and employee performance—and that will matter even more in a post-pandemic world

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Reputation as a leading indicator for value creation in Asian Private Capital

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ESG may be boring work, but it is good for us

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VidCon Recap: 3 Emerging Trends from the World’s Largest Creator Conference

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Top 5 Key Learnings from Cannes: Back in person, but far from normal

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The Rise of Trusted Influence: 3 Key Gen Z Trends to Act On

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Last Line of Defense: How Boards Must Build Trust with Stakeholders

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Education Starts With Us: Celebrating Pride in 2021

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Beyond the Bubble: Crypto’s Life After Speculation

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Time poverty diminishes the bottom line and employee performance—and that will matter even more in a post-pandemic world

Earth Day

This Earth Week, a blueprint for climate leadership

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The AI arms race has us on the road to Armageddon

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