In 2014, Max Olesker transformed himself from schlubby everybloke into muscle-bound superhero. The idea: to investigate, first-hand, the phenomenon of the “spornosexual”, at that time the latest buzzword in mediated masculinity, male beauty and body image. Ten years later, Olesker returns to the subject, and to the gym, to ask: what happened to the spornosexual in the decade since?