Beauty Potential: How Facial Beauty is Retained or Lost

​​​​​​​Table of Contents

How To Retain Facial Beauty

The Two Facial U’s

Weak Inner U, Weak Outer U

Weak inner U, stronger outer U

Strong inner U, strong outer U

Strong inner U, weak outer U

Beauty Quadrant I: Mouth Posture

A Quick Face Test

The Laws of Natural Mouth Posture

Law 1: Suction your tongue against your palate and keep it there

Teeth In the Maxilla

The Tongue Shapes the Face

Where should the tongue rest?

Law 2: Keep your teeth lightly touching

Law 3: Keep your lips sealed

Law 4: Obey these laws whenever you aren’t talking or eating

Overcoming Bad Mouth Posture Habits

Tongue Ties Can Halt Natural Mouth Posture

Mouth Posture During Sleep

Beauty Quadrant II: How to Eat...

Clamping/Biting & Tearing Food

Eat Tough, Natural Foods

Eating Meat on The Bone

How To Chew

Chewing & Tongue Exercises

Fast Eating vs Slow Eating

Mindful Eating

The Rules of How to Eat

Beauty Quadrant III: Swallowing

How Do You Swallow?

How to Swallow Correctly

Hard Swallowing Widens the Palate

Swallow Check

Beauty Quadrant IV: Body Posture

How Is Your Body Posture?

How to Get Perfect Body Posture

Achieving Good Posture

Wall Check for Standing Posture

Sitting Posture

Smartphones

Health Quadrant I: Breathing

A Quick Health Test – The Control Pause

How To Unblock Your Nose

The Cheat Methods to Air Efficiency

Exercise 1: Reduced Breathing

Exercise 2: Breathing During Movement

Exercise 3: High Altitude Walking

Intense High Altitude Training

Exercise 4: Breathing Recovery

Health Quadrant II: What to Eat

The Purpose of a Diet

The Best Diet(s)

Blood testing

Finding Intolerances & Healing the Gut - Elimination Diet

Obesity

Health Quadrant II (Continued): When to Eat

Fasting Protocols

16/8

5:2

Eat Stop Eat

Alternate Day Fasting

OMAD

Longer Fasting

Health Quadrant III: Exercise

Running

Swimming

Strength Training

Health Quadrant IV: Vitamin D

How To Produce Vitamin D - Sunshine

How To Produce Vitamin D - Diet

How To Produce Vitamin D - Supplements

Facial Development In History

What Caused This Book To Be Written...

The Skull Record Reveals Ugliness Is A Disease of Civilisation

Intergenerational Changes

Intragenerational Changes

A Unifying Theory of Facial Beauty

The Beauty & The Health Quadrants: Environmental Forces That Shape The Face

The Blueprint

How Beauty Is Retained...

Unnatural Pressures Cause Unnatural Growth

Beauty Quadrant I: Mouth Posture (Further Reading)

Native Americans Versus Industrialised Americans

Native Americans Knew Mouth Posture Shapes Faces

John Mew & Orthotropics

The Ominous Literature on Open Mouths

Mouth Posture & Me

Beauty Quadrant II: How To Eat... (Further Reading)

Forks & Chopsticks Corrupted Our Faces

What makes forks and chopsticks transform our faces?

Forks Weren't Always Fashionable

Modern Foods Are Not as Good as We Think

Jaw Shortening From Soft, Cooked Food

Human Clinical Studies on Bite Force & Facial Structure

Asymmetry & Chewing

The Danger of Juicing

How To Eat & Me

Beauty Quadrant III: Swallowing (Further Reading)

Atypical Swallowing

The Great Force - Your Tongue

Facial Force Differences Between A Natural Adult Swallow & An Atypical Swallow

Breastfeeding

Modern Feeding

Baby Led Weaning

Hollow Cheeks

Swallowing & Me

Beauty Quadrant IV: Body Posture (Further Reading)

How Body Posture Affects Facial Development

Other Effects of Body Posture

Breathing & Body Posture

Body Posture & Me

How the Face Grows

Why Do All Babies Have The Same Facial Proportions?

Facial Growth From Birth To Adulthood

Asymmetry Shows That Facial Forces Matter

Direct Facial Forces Impact Facial Development

Hierarchy of Survival - What We Need to Consume

Air

Water

Food

The Hierarchy Reflects Acts Of Consumption

Where Beauty Exists

The Beauty Bones

The Zygomatics

The Maxilla

The Mandible

Faces Can Grow in Many Different Ways – Only One of Them Is Optimal

Part II: The Health Quadrant: Chronic Inflammation

John Mew's Children Experiments

The Potentials Killer

Four Immune Systems in The Body

Three Pillars of Most Chronic Diseases

No Cell Is Safe

The Atopic Triad – Eczema, Food Allergies, Asthma & Hay Fever

Testosterone & Estrogen Ranges

Inflammation Delays Maturity

Non-Facial Potentials

Sporting Evidence

Health Quadrant I: Breathing (Further Reading)

Breathing & The Maxilla

Breathing & Health

Quantifying Overbreathing

Signs of Overbreathing

Breathing - Virtuous & Vicious Circles

Overbreathing & Inflammation

The Case For Carbon Dioxide

Oxygen Transfer

CO2 Tolerance

CO2 And You

What Decreases CO2 Tolerance?

Buteyko Breathing - Light Is Right

Exercise Is The Natural CO2 Tolerance Builder

Breathing And Me

Health Quadrant II: What to Eat (Further Reading)

The Gut

The Dial of Inflammation

Autoimmunity Leads to Chronic Inflammation

Inflammatory Foods - The Big Three

Not All Veg Is Good for All People

The Dangers in Plant Foods

Meat Is Inflammation-Free

What to Eat & Me

Health Quadrant II (Continued): When To Eat (Further Reading)

Eating Frequency

Natural Eating

Autophagy

Fasting, Autophagy & Fat Loss

Fasting Benefits

Health Quadrant III: Exercise

Exercise & Humanity

Exercise & Breathing

Exercise & Posture

Exercise & Immunity

Body Fat & Beauty

Exercise & Me

Health Quadrant IV: Vitamin D (Further Reading)

Vitamin D Blood Levels

Why Vitamin D Is Part of The Health Quadrant

Vitamin D Testing

Vitamin D Deficiency

Natural Levels of Vitamin D Throughout History

Habitable Land on Planet Earth

Sunburn & Skin Cancer

Is Sunscreen Good?

Autoimmune Diseases

Vitamin D Toxicity Fear

Breathing & Vitamin D

Nasal Mucus - How Bad Is a Blocked Nose?

Vitamin D & Me

Beauty Is Contagious - The Theory of Propinquity

Sexual Selection Is Overstated

Stone Age Competence Is Written on The Face

Why Do We Assume the Beautiful Are More Intelligent?

Are Attractive People Healthier?

Hollywood Reflects the Theory of Propinquity

The Corruption Of The Health Quadrant

A Lucky Few People Never Get Inflamed

Are Declines in Health Due to Ageing?

Beauty is Genetic! Is False

Do Genetics Play Any Role?

Healthy People Have Beautiful Faces & Disproportion Leads to Ill Health

Defining Facial Beauty

Proportion: The Marquardt Beauty Mask

The Golden Ratio - Phi

Facial Width and Height

Lower Jaw Width

Lateral Proportions

Averageness

fWHR

Symmetry

Sexual Dimorphism

How Sex Hormones Affect the Face

Beauty Is Not In The Eye of the Beholder

The Survival Of The Fittest Argument For Facial Development Doesn’t Stand Up To Scrutiny

Where Beauty Potential Is Lost On The Face...

Upper Face

Cheekbones

Upper facial width

The Maxilla

Nasolabial folds

Long philtrum

Mouth

The Lower Jaw (Mandible)

Age-Related Facial Issues

Why Traditional Dentists Are Winning

Dentistry Can Be Avoided...

Your Next Steps...

Cheats To Improve Your Potentials

Rules of Beauty Potentials

Rules of Health Potentials

Acknowledgements

References

​How To Retain Facial Beauty

Our understanding of how facial beauty forms is entirely wrong. Most believe it’s genetic; that faces are predetermined to look the way they look. This is inaccurate. In reality, faces are shaped by the forces that act on them, on our journey from babies to young adults, after we are born.

All babies have ideal facial proportions in their first months of life, because the womb’s environmental forces are so consistent from one mother to the next. This beauty is either retained or lost by forces placed on the face as we grow into adulthood. The environments of the outside world are far more changeable and far less consistent than the womb’s environment. And young, malleable facial bones are shaped by the forces placed on them. The outside environment causes most cute babies to turn into less attractive adults. Only a few retain all their beauty into adulthood.

Two quadrants define your levels of beauty and health: the Beauty Quadrant, and the Health Quadrant. When they are strong, beauty and health are retained. When they are weak, beauty and health are lost. These Quadrants are entwined. They support or undermine each other, preserving or corrupting your potentials.

Eight core environmental expectations shape the face. When they are applied as nature intended, environmental expectations are met, and the face will retain its proportions and its beauty potential. Beauty and health potentials are lost when the one or more of the tenets are consistently unmet. The order of each Quadrant tenet is weighted by its importance. Yet, all eight tenets are important, and all eight should be applied simultaneously, every day.

The Beauty Quadrant tenets are:

Mouth Posture

How You Eat

Swallowing

Body Posture

When mouth posture, swallowing, how we eat and body posture are applied correctly through our childhood, the face retains its beauty. The Beauty Quadrant shows the direct physical forces that shape the face. Consider these as correct form. These passive and active forces guide the face forwards and outwards.

When they are interfered with, the wrong kind of growth occurs; the upper and lower jaws become recessed, the face becomes thinner and vertically longer, the airway becomes squeezed smaller, and beauty potential is lost. 

Ideal, natural growth causes the face to grow forwards and outwards. Compromised, unnatural growth causes the face to grow down and backwards, leaving the jaws smaller and set further back. This causes crooked teeth, impacted breathing and a less attractive face.

Apply all the Beauty Quadrant tenets consistently to retain beauty potential.

The Health Quadrant tenets are:

Breathing

What You Eat & When

Exercise 

Vitamin D

These are the indirect forces which define how you function. A weak Health Quadrant impairs our ability to maintain good form of the Beauty Quadrant, and therefore strips away beauty potential alongside health potential. 

Poor breathing affects mouth posture, as mouth breathers cannot maintain natural mouth posture. Poor diets cause inflammation throughout the body, which often induces unnatural mouth posture. Diets also impact how much you chew – as processed food is far softer that what we’ve evolved to expect. People who suffer from vertically grown faces tend to have weaker chewing muscles than those with proportional faces. Exercise both reduces inflammation and improves body posture. Vitamin D reduces inflammation, including, importantly, airway inflammation.

There is no magic bullet. No single easy fix. Instead, these eight environmental factors work in unison to retain beauty and health potentials. The tenets either support or damage each other, and there is huge cross-pollination between them. They work in unity when the tenets are optimal - creating a potential-fulfilling virtuous circle - or in abject disunity when they are suboptimal - creating a potential-destroying vicious circle. One weak link can make the other links crumble. 

Poor function makes form worse and poor form makes function worse. If your respiratory system functions poorly and compels you to drop your mouth open to breathe, form is lost too, and ideal facial proportions can’t be retained.

As an added layer of complexity, if a face doesn’t grow proportionally, the respiratory system can become more easily compromised, as the upper airways become smaller, and are more prone to inflammation. A vicious circle is created which can be hard to break.

Beauty and health are symptoms of the Beauty & Health Quadrants being properly applied.

Figure 1 - The beauty bones of the face; the maxilla, the mandible (lower jaw) & the zygomatics (cheekbones).

Figure 2 - Faces that grow wrongly grow longer, narrower and more recessed.

Figure 3 - Faces that grow as nature intended grow shorter, wider, and more forwards.

Figure 4 - Contrast of the profile and skull structure of a face that grows as nature doesn't intend (left) and a face that grows as nature intends (right).

​The Two Facial U’s

The face can be split into two sections that highlight where beauty potential is retained or lost. (See Figure 5.) This is represented by the two U’s. These U’s reveal how different facial forces affect different parts of the face.

Figure 5 - The inner U & outer U of a face.

The inner U is the most important. It defines the growth of the maxilla, the most important bone for beauty. It’s heavily affected by the position your tongue rests in your mouth. The outer U is affected by other parts of the Beauty Quadrant.

Many people have good outer U’s and weaker inner U’s. A few people have good inner U’s and weaker outer U’s. Most people have both a weak inner U and a weak outer U. It takes both to retain all your beauty potential.

​Weak Inner U, Weak Outer U

When both the inner U and the outer U are weak, the face rotates clockwise, when you look at the profile of the right side of a face. This is caused by every aspect of the Beauty Quadrant being weak. There is no tongue support on the maxilla, so it falls down and backwards. Both upper and lower jaw recede. The face becomes longer and thinner.

Figure 6 - A well-developed face (left), a poorly developed face (middle) & a comparison showing clockwise rotation as a poorly developed face drops down and falls back.

There are two ways the lower jaw can be weak. It can either recesses or protrude. Both are less healthy and less attractive.

Figure 7 – Cheekbones are higher and wider, the dental arches are wider, and the maxilla and mandible are wider and vertically shorter in well-developed faces (left). Compare the facial bones with a poorly developed face (right).

Comparing a well-developed face with a poorly developed face highlights, for the inner U, the difference in maxilla width, forwards growth, width of the dental arches. Cheekbone projection and lower jaw width are displayed in the outer U. (See Figure 7.)

The other weakness that can form is an underbite. This is where the lower jaw grows too much and the maxilla grows too little. The cause of the lower jaw growth and the upper jaw recession is the tongue resting in the bottom of the mouth. This causes unnatural lower jaw growth. The tongue’s aversion to resting on the palate, inside the upper dental arch, causes the upper jaw to be recessed, and smaller than it should be. Underbites are caused by unnatural mouth posture. (See Figure 8.)

Figure 8 - Front and side profile of a face with an underbite (left & centre-left), the facial bones in profile (centre-right) and an overlay of an underbite (black) and a well-developed face (grey) (right).

In all cases of weak outer and inner U’s, the maxilla is recessed and vertically longer, and the lower jaw is narrower and vertically longer.

​Weak inner U, stronger outer U

Figure 9 - A reasonably attractive face (left, center-left), an overlay of the facial bones (centre-right) and a comparison with a well-developed face (right).

Many people who are quite attractive have a strong outer U, but a weaker inner U. Their mouth posture is not perfect, but they keep their mouth shut. People who develop in this way tend to have a strong lower jaw. This is usually caused by bruxism – where people clench their jaws – or by lots of chewing. Driven people tend to have strong outer U’s, as they literally grit their teeth and tackle life.

Typically, they retain reasonable forward growth of the maxilla. However, their upper dental arch is narrow, and their lower jaw is recessed in profile, but wide and well-defined when looking straight at their face. This occurs because they keep their mouth closed, but they don’t keep their tongue on the roof of their mouth. The lower teeth stay inside the upper teeth, but both jaws don’t grow forwards enough. The lower jaw is guided by upper jaw growth when the upper and lower teeth are habitually touching. A slightly deficient upper jaw leads to a slightly deficient lower jaw in these cases.

They leave a tell that their mouth posture isn’t perfect. We can see inner U weakness, to greater or lesser degrees, by looking at the projection of the upper teeth. Typically, when the maxilla is underdeveloped, upper teeth point inwards, and the upper dental arch is narrow. There is also a gap between the upper teeth and the corners of smiling lips, causing a narrow smile. The worst case is developing a gummy smile, as the upper jaw drops down, causing gums to show when smiling. (See Figure 10.)

Figure 10 - A well-developed upper dental arch with straight teeth (left). A moderately narrow smile & inclined teeth (centre-left). A poorly developed, narrow upper dental arch with crooked, inclined teeth (center-right). A poorly developed upper dental arch, inclined teeth and gummy smile (right).

​Strong inner U, strong outer U

People who have retained all their beauty potential have strong inner and outer U’s. They conform to the Beauty Quadrant completely. They have forward-grown upper and lower jaws, great proportions, and they look beautiful.

​Strong inner U, weak outer U

Strong inner U and weak outer U’s occur when the maxilla quite forwards, but the lower jaw is slightly recessed. The difference can be subtle.

It’s worth looking at the shift from subtle recession to obvious recession. When the outer U becomes longer, narrower and more recessed, the inner U becomes weaker too. The decline is obvious when we look at a side-by-side example. (See Figure 11.)

Figure 11 - Strong inner & outer U (left), strong inner U & slightly weak outer U (center), relatively strong inner U & weak outer U (right). The nose projects the same amount when we measure from forehead to nose tip in all of these, but jaw recession makes the nose look bigger (centre & left).

​​​​Beauty Quadrant I: Mouth Posture

If the wind changes your face will stick like that

​​​​A Quick Face Test

As you read this now, freeze your face. Don’t change a thing about your facial posture. Don’t move a muscle. Notice what your face is doing. Notice the position of your tongue in your mouth. Are your lips sealed? Are you breathing through your nose? Are your upper teeth lightly touching your lower teeth? Is your tongue pressed lightly against the roof of your mouth?

If you answered yes to all of these questions, you currently have good, natural mouth posture. If your mouth is open, your tongue isn’t on the roof of your mouth, your teeth aren’t aren’t touching, and your lips aren’t sealed, your mouth posture is unnatural.

Next time