Earlier this year, Apple released the iPhone 16e, a more affordable iPhone 16 model that starts at $599 in the United States.

iPhone 16e Feature 1
While the iPhone 16e effectively replaced the iPhone SE, it is also a first-of-its-kind device, so the release cadence for future models has yet to be established. In other words, it is unclear if Apple will release an iPhone 17e next year.

Apple only updated the iPhone SE once every few years, and a new report suggests that trend might continue with the "e" model.

The Information today outlined a long list of iPhone models that Apple plans to release in 2025, 2026, and 2027, including an iPhone 18e in the spring of 2027. The report made no mention of an iPhone 17e, so such a model is looking less likely.

From the report:

The iPhone 18 series will include updated versions of Apple’s thin iPhone, Pro and Pro Max, along with the new foldable device. In spring 2027, Apple plans to release the standard iPhone 18 and a successor to the more budget-friendly iPhone 16e, the people said.

In his newsletter last month, Bloomberg's Mark Gurman said that Apple has yet to reach a final decision on releasing an iPhone 17e.

All in all, an iPhone 17e is looking less likely as of now. But, things can change.

Related Roundup: iPhone 16e
Buyer's Guide: iPhone 16e (Buy Now)

Apple's former design chief Jony Ive long dreamed of an iPhone with a truly all-screen design, and his wish might finally become reality in a few more years.

Beyond iPhone 13 Better Blue Face ID
The Information today cited multiple sources who said that at least one new iPhone model launching in 2027 will have a truly edge-to-edge display. The device's front camera and Face ID system would both be placed under the screen.

2027 will mark the 20th anniversary of the iPhone, so the all-screen design could arrive at a significant moment in the device's history.

As a stepping stone towards this all-screen design, the report said that the iPhone 18 Pro and iPhone 18 Pro Max will be equipped with under-screen Face ID, with only a small pinhole remaining for the front camera on those devices.

The all-screen design would likely be reserved for higher-end iPhones, so it is likely coming on the iPhone 19 Pro models in September 2027.

Apple's two-generations-away iPhone 18 Pro models will likely feature under-screen Face ID, according to The Information.

iPhone Top Left Hole Punch Face ID Feature
The paywalled report today cited a source who said the iPhone 18 Pro and iPhone 18 Pro Max will have only a small hole in top-left corner of the screen, to accommodate the front-facing camera, with all Face ID hardware moved under the screen.

With under-screen Face ID, the report said the iPhone 18 Pro models would no longer have a pill-shaped cutout at the top of the screen. However, it is unclear if that means the Dynamic Island feature would be discontinued.

Display industry analyst Ross Young also previously claimed that iPhone 18 Pro models would feature under-screen Face ID, so this rumor is now backed by multiple sources. Apple is expected to introduce the devices in September 2026.

Starting in 2026, Apple plans to change the release cycle for its flagship iPhone lineup, according to The Information. Apple will release the more expensive ‌iPhone‌ 18 Pro models in the fall, delaying the release of the standard ‌iPhone‌ 18 until the spring.

Foldable iPhone 2023 Feature Iridescent Search
The shift may be because Apple plans to debut a foldable ‌iPhone‌ in 2026, which will join the existing ‌iPhone‌ lineup. The fall release will include the ‌iPhone‌ 18 Pro, the ‌iPhone‌ 18 Pro Max, an ‌iPhone‌ 18 Air, and the new foldable ‌iPhone‌.

Later, in spring 2027, Apple will release the standard ‌iPhone‌ 18 and an updated version of the iPhone 16e. The less expensive ‌iPhone‌ models will undergo manufacturing trials in India as Apple expands efforts to reduce its reliance on Chinese manufacturing.

Shifting the release schedule will make it easier for Apple to manage an ‌iPhone‌ lineup that has six devices instead of five, as The Information suggests that a staggered launch would cut down on the number of manufacturing workers that Apple needs to employ at one time.

The 2026 Pro ‌iPhone‌ models could have under-display Face ID for the first time, with the hardware needed for facial recognition embedded underneath the display. A pinhole would remain for the front-facing camera.

The foldable 2026 ‌iPhone‌ will have a book-style design with a 5.7-inch outer display when closed and an inner display close to eight inches when open.

Apple's rumored iPhone 17 Air model will have "worse" battery life compared to previous iPhone models, according to a paywalled The Information report.

iPhone 17 Air Size Feature
In internal testing, Apple determined that the percentage of users who will be able to use the iPhone 17 Air for a full day without needing to recharge the device throughout the day will be between 60% and 70%, according to the report. For other iPhone models, the report said that metric is apparently between 80% and 90%.

The reduced battery life is due in part to the iPhone 17 Air's ultra-thin 5.5mm design, which would make it the thinnest iPhone ever.

To mitigate this problem, the report said that Apple is planning to release a battery case as an optional accessory for the iPhone 17 Air.

Apple last released battery cases for the iPhone 11 lineup, followed by the since-discontinued MagSafe Battery Pack for iPhone 12 models and newer. A battery case both protects an iPhone and provides additional battery life as necessary.

The report added that Apple's supply chain is uncertain about how much demand there will be for the iPhone 17 Air, given it will be an all-new model with a unique form factor. As a result, the suppliers are initially only dedicating about 10% of production capacity for the iPhone 17 series to the iPhone 17 Air, according to the report.

The report reiterated that the iPhone 17 Air will have only a single speaker, a single rear camera, and no SIM card slot worldwide.

Apple is expected to release the iPhone 17 Air in September.

Related Roundup: iPhone 17 Air

Amazon has the AirPods Pro 2 for $169.00 this weekend, down from $249.00. Free delivery options provide an estimated delivery date of around May 8, while Prime members should get the headphones sooner in most cases.

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Compared to past sales, this is a match of the best price we've tracked so far in 2025 and it's an overall solid second-best price on the AirPods Pro 2. Amazon also has the AirPods 4 available for $99.00 during this sale, an all-time low price.



Other Amazon discounts include record low prices on 11th generation iPad, Apple Watch Series 10, M4 MacBook Air, and M3 iPad Air. If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.


Deals Newsletter

Interested in hearing more about the best deals you can find in 2025? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!

Related Roundup: Apple Deals

There's a major shakeup for the App Store in the U.S. this week, with Epic Games winning a major victory that is forcing Apple to make immediate changes in how it works with developers seeking to offer alternative methods for purchasing in-app content and subscriptions.

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This week also saw fresh rumors about the iPhone 17 lineup, while Dan and Hartley talked through all of the current Apple Watch rumors on this week's episode of The MacRumors Show, so read on below for all the details on these stories and more!

Epic Games Wins Major Victory as Apple is Ordered to Comply With App Store Anti-Steering Injunction

In a sharp rebuke, Judge Yvonne Gongalez Rogers ruled this week that Apple has been in "willful violation" of her 2021 ruling in the court battle between Apple and Epic Games, with Apple continuing to engage in anti-competitive behavior by limiting how developers can link to alternative to Apple's in-app purchasing system and charging significant fees even on purchases made outside of Apple's ecosystem.

fortnite apple featured
Apple is going to appeal, but in the meantime it must immediately cease charging commissions or fees on purchases made outside of apps and may not restrict developers' abilities to promote alternatives to users.

Epic Games CEO Tim Sweeney says the company intends to bring Fortnite back to the U.S. App Store next week, and has offered a "peace proposal" that would see Epic drop additional litigation on the issue if Apple extends the changes required by the ruling worldwide. Epic is also going to launch Epic Games Store Webshops that will allow other developers to deploy digital storefronts outside of the Apple's App Store.

iPhone 17 Pro's Scratch Resistant Anti-Reflective Display Coating Canceled

While Apple was reportedly aiming to bring an anti-reflective display coating to the iPhone 17 Pro models this year, a reliable source now tells MacRumors that the plan has been canceled for now as Apple ran into difficulties scaling up the process for the millions of devices it will need to produce.

iphone 16 display
Apple has brought anti-reflective nano-texture display options to several recent products like the MacBook Pro and iPad Pro, but so far the iPhone has been limited to a fingerprint-resistant oleophobic coating that still leaves the glass fronts of the devices susceptible to glare.

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

We're expecting at least some iPhone 17 models to see an increase in RAM to 12GB from the current 8GB, and a new rumor claims that the increase will extend to all four models in the lineup.

iPhone 17 Pro on Desk Feature
Apple had originally been thought to only include the higher RAM amount in the iPhone 17 Pro Max, though analyst Ming-Chi Kuo indicated last week that it will extend to not only the iPhone 17 Pro and the "iPhone 17 Air," but potentially even the base iPhone 17 if supply chain issues can be overcome. This week's rumor from Digital Chat Station on Weibo claims this will indeed be possible.

Google CEO Suggests iOS 19 Will Feature Built-In Gemini Integration

While ChatGPT is currently the only third-party AI service integrated into Apple Intelligence on iPhones, Apple has reportedly been open to adding other services, with Google Gemini regarded as the most likely future addition.

google gemini
As part of an ongoing antitrust trial against Google, its CEO Sundar Pichai confirmed that he has held discussions with Apple CEO Tim Cook about Gemini integration and he hopes a deal will be reached by the middle of this year. That timing would set the stage for the inclusion of Gemini in iOS 19, set to be introduced at WWDC next month ahead of a public launch in September.

The MacRumors Show: Apple Watch Series 11, Ultra 3, and SE 3 Rumors

On the latest episode of The MacRumors Show, Dan and Hartley discuss what to expect from the 2025 Apple Watch lineup when new models launch in the fall, with updates for the standard Apple Watch, high-end Apple Watch Ultra, and low-end Apple Watch SE all expected.

TMRS 144 2025 Apple Watch Lineup Thumb
They also look at the latest rumors about iPadOS 19, where a macOS-style menu bar is expected to appear on-screen when the iPad is connected to a Magic Keyboard. The iPhone could also be getting a Stage Manager-like feature when connected to an external display.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

We've still got months to go before the new iPhone 17 models come out, but a combination of dummy models and leaks have given us some insight into what we can expect in terms of camera changes.

iPhone 17 Pro Blue Feature Tighter Crop
Apple is adding new camera features, and changing the design of the camera bump for some models. You might be skeptical of dummy models, but over the years, they've proven to be a highly accurate reflection of Apple's design changes. It's case makers who suss out the info used for these dummy models, because there's big money in being the first to market with a case for a new device.

We've rounded up everything that we've heard so far about Apple's upcoming camera tweaks.

All iPhones

All four of the iPhones coming in 2025 are expected to have an upgraded 24-megapixel front-facing camera, which marks a major improvement over the current 12-megapixel front camera.

You'll be able to crop in further on selfies without a loss of quality with that size increase, plus we can also expect better low light performance and more detail in images.

iPhone 17 Pro

For the first time, the iPhone 17 Pro and Pro Max will have a trio of 48-megapixel lenses, with a 48-megapixel Fusion lens, a 48-megapixel Ultra Wide lens, and a new 48-megapixel Tetraprism Telephoto lens. The new Ultra Wide lens was introduced in the iPhone 16 Pro, and the upgraded Telephoto lens will be 2025's standout camera feature.

With 48 megapixels, it will be possible to crop in further on Telephoto images without losing detail, for even closer shots.

iPhone 17 Pro in Hand Feature 1
Apple plans to focus camera marketing on video this year, and the ‌iPhone 17 Pro‌ models could support 8K video recording, up from 4K in the ‌iPhone 16 Pro‌ models. There might also be support for dual video recording, which would let users record video with both the front and rear cameras at the same time for sharing on social media.

There have been rumors suggesting the ‌iPhone 17 Pro‌ models might have a mechanical aperture that will let users adjust the amount of light reaching the lens. Apple has only used fixed apertures to date, but a variable aperture would allow for more customizable images with a shallower depth-of-field.

Along with all of these camera improvements, it looks like there's going to be a major camera redesign. Instead of a square camera bump, Apple's going to turn it into a rectangle. There will be a horizontal camera bar across the back of the ‌iPhone 17 Pro‌ and ‌iPhone 17 Pro‌ Max, and it'll house the cameras.

The lenses are still going to be in the same general orientation, apparently, with a triangular setup that packs them close together. The flash, microphone, and the LiDAR sensor will be moved further to the right at the other end of the rectangle. It's not clear why Apple is making this design change.

iPhone 17 Air

Because of interior space constraints, the iPhone 17 Air will have just one 48-megapixel Fusion camera. It won't have the room for an Ultra Wide lens or a Telephoto lens, because Apple is making the ‌iPhone 17 Air‌ super thin. Rumors suggest it'll be just 5.5mm thick.

iPhone 17 Air Pastel Feature
The ‌iPhone 17 Air‌ is getting the same horizontal rear camera bar as the ‌iPhone 17 Pro‌, but it won't be as tall since it only needs to accommodate one lens. The camera lens will be on the left, and the flash and microphone will be on the right.

With just one camera, the ‌iPhone 17 Air‌ won't be able to capture spatial video or spatial photos, unless Apple has a new method for using a single-lens camera to capture that kind of footage.

iPhone 17

Aside from that 24-megapixel front-facing camera improvement, we haven't heard anything about the ‌iPhone 17‌. The ‌iPhone 17‌'s rear camera seems to look the same as the iPhone 16's rear camera, with two lenses in a vertical arrangement at the left side of the device.

iphone 16 teal
It doesn't look like the standard ‌iPhone 17‌ will get the same horizontal camera bar that Apple is introducing for the ‌iPhone 17 Pro‌ and ‌iPhone 17 Air‌ models.

We also haven't heard anything about sensor improvements, but that doesn't mean it's not a possibility. The ‌iPhone 17‌ is expected to continue to feature a 48-megapixel Fusion lens and a 12-megapixel Ultra Wide lens.

Read More

For more on all of the features that are coming to the 2025 iPhone lineup, we have dedicated iPhone 17, iPhone 17 Air, and iPhone 17 Pro roundups.

During yesterday's earnings call, Apple CEO Tim Cook said that the company's March quarter hadn't been impacted by Trump's tariffs because it was able to build up supply, but it will take a hit in the current quarter that ends in June. While Cook said that Apple had no updates to make on pricing at the current time, it's not clear how long Apple will be able to absorb tariff costs, especially if there are policy changes.

iphone 16 apple intelligence

Apple's Current Tariffs

U.S. President Donald Trump has levied tariffs on almost every country, but there have been so many pauses and so much back and forth on tariff policy that it's tough to keep track of.

Right now, there is a 145 percent total tariff on goods imported from China into the United States. 20 percent of that was put into place earlier this year (the fentanyl tariff), and the other 125 percent is a direct result from "Liberation Day" and retaliatory tariffs put in place in the ongoing trade war with China.

Apple has been paying the 20 percent tariff on all products that it imports from China since that tariff was put in place, but Apple has been exempted from the 125 percent additional tariff. In April, the Trump administration exempted most of Apple's devices, along with computer components, displays, TVs, and more.

There are some Apple products, such as accessories, that are not exempt from the extra 125 percent tariff in China, and Apple is paying the full 145 percent for those.

For all other countries except for China, Trump put a 10 percent tariff in place, with higher "reciprocal" tariffs on multiple countries where Apple sources device components. Those tariffs ranged from 20 percent to 46 percent, but have been subject to a 90-day pause since April 9. The pause does not apply to the baseline 10 percent tariff, so Apple would be paying a 10 percent tariff on goods imported from countries like India, Thailand, Vietnam, and the EU were it not exempt. Apple is exempt from the 10 percent tariff, and it is not paying the reciprocal tariff rates at the current time.

In a nutshell: Apple is paying a 20 percent tariff for most of the products that it imports from China. For others, like accessories, Apple is paying 145 percent.

Apple's exemption is not a permanent status and the 90-day pause is temporary, so it's unclear how policies might change in the future.

How Apple Has Mitigated Tariffs So Far

For the March quarter, Cook said that Apple saw a limited impact from tariffs because the company was able to optimize its supply chain and inventory.

Basically, Apple knew the tariffs were coming, and stockpiled devices in the United States.

Cook said Apple already sources approximately half of the iPhones sold in the United States from India, and the company expects the majority of the iPhones sold in the U.S. in the coming months to have India as their country of origin. Almost all iPads, Macs, Apple Watches, and AirPods sold in the U.S. will be sourced from Vietnam. Sourcing devices from India and Vietnam means Apple doesn't currently have to pay the 20 percent tariff for goods from China, minimizing tariff impact.

June Quarter Impact

Apple isn't able to precisely estimate the impact from tariffs in the current quarter because it is "uncertain of potential future actions prior to the end of the quarter" in June.

Cook said that if the current global tariff rates do not change, policies remain the same, and no new tariffs are added, the tariffs will add $900 million to the company's costs. Cook cautioned that this was not an estimate that could be used for future quarters because of "unique factors" benefitting the June quarter, which suggests the impact could be more severe going forward.

If there are policy changes and additional tariffs introduced, it could cost Apple more than $900 million. Cook said that much of the $900 million estimate is from the 20 percent tariff that Apple is paying for goods coming from China. $900 million is less than one percent of Apple's quarterly revenue and under two percent of Apple's iPhone sales, which is why Apple is able to absorb the current costs.

Cook said that Apple didn't know what would happen with tariffs, and he wasn't able to provide insight beyond June. He did say that Apple would continue to source U.S. devices outside of China, and that Apple's operations team has done "an incredible job around optimizing the supply chain and the inventory," which Apple will continue to do.

Starting today, the U.S. has removed the de minimus exemption that meant goods with a value under $800 were not subject to tariffs. That will impact the refurbished components that Apple receives from China for AppleCare repairs, and Apple will need to tweak its supply chain and procedures to avoid it.

The Section 232 Investigation

In mid-April, the Trump administration initiated a Section 232 investigation that will focus on recommendations to reduce dependence on foreign suppliers, and it covers rare earth metals, magnets, semiconductors, and other products that Apple uses.

Depending on the outcome of the Section 232 investigation, Trump could levy additional fees on semiconductors and equipment for manufacturing semiconductors, along with critical minerals. New tariffs on semiconductors would impact Apple.

The Section 232 investigation spans several months and we may not see any outcome from it until December 2025, after which Trump will need to decide on a solution. So we could be looking at 2026 for any kind of dedicated semiconductor tariff.

The 90-day tariff pause is shorter term, and Apple's exemption could end at any point.

Manufacturers Already Raising Prices

Other tech companies and electronic manufacturers that have not been exempted from the current tariffs give us some insight into what might happen if Apple is hit with new tariffs. Several companies have already raised prices, and there's undoubtedly more to come.

  • Xbox - The Xbox Series X is 20 percent more expensive, and it costs $600 instead of $500. Microsoft has also raised prices on other devices.
  • PlayStation - The PlayStation 5 Pro is priced at $700, up from $590.
  • MSI Claw 8 - MSI's handheld PC is $1,000, up from $900. Other products have also gone up in price.
  • DJI - DJI's Osmo Pocket 3 camera is now $799, up from $519.
  • Legion Go S - Lenovo's Legion Go S is $549, up from $500.
  • Segway - Segway upped the price of the Ninebot F3 to $1,000. It was $850 before the tariffs.
  • Bambu - The X1 Carbon 3D printer is $1,500, up from $1,200. The new H2D printer, announced right around when tariffs hit, is $2,400, up from $1,900 when it was introduced.
  • Anycubic Kobra S - Now $700, up from $550.
  • Temu and Shein - Chinese retailers are adding tariff fees to purchases. These companies will be hit hard with the end of the de minimis exemption.

How Much Could Prices Go Up?

When tariffs were first announced, there were a slew of stories suggesting the ‌iPhone‌ could cost hundreds to thousands of dollars more, but it's doubtful prices would actually increase that much. Consumers wouldn't be willing to pay those kinds of fees, plus Apple has plans to mitigate some of the tariff impact.

Apple is sourcing some components in the United States, including chips from a TSMC factory in Arizona, and it has diversified enough that if Trump lowers tariffs in India, Vietnam, Thailand, and other countries, prices won't increase as much. Apple is also sizable enough that it can negotiate some of its costs down.

Apple can certainly absorb some of the tariff impact as it is doing now, but that's not sustainable long term. With no relief, Apple will need to raise prices, and the question isn't if, but when. It's not likely that we'll see price increases mid-cycle on existing devices, but it is possible we could see a jump in cost with the debut of the iPhone 17 models.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Apple today shared a "Hands-On with Apple Intelligence" video that walks through all of the current ‌Apple Intelligence‌ features and how to use them.


The video shies away from the unavailable ‌Apple Intelligence‌ features like personalized Siri replies, and instead focuses on what's available now.

After delaying the personalized ‌Apple Intelligence‌ ‌Siri‌ features, Apple took down its ‌Apple Intelligence‌ ads that had highlighted the functionality. Apple originally published ads with unavailable ‌Siri‌ features when the iPhone 16 launched, and now it's facing lawsuits as a result from customers who expected the ‌Siri‌ features on their new ‌iPhone 16‌ devices.

Apple is working with Anthropic on an updated version of Xcode that will support AI code writing, editing, and testing, reports Bloomberg. Anthropic is best known for its "Claude" large language model and chatbot that competes with OpenAI's ChatGPT. Claude is well-known for its coding capabilities, beating out other LLMs on programming tasks.

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The new version of Xcode integrates the Claude Sonnet model, and Apple is slowly rolling it out internally for employees to use. Many companies have started adopting AI coding tools to speed up product development, and Apple can't afford to be behind. Bloomberg says that Apple was initially hesitant to use AI to create software for Apple customers, but advancements in LLMs have made the company more comfortable with expanded AI tools.

Apple's internal version of Xcode has a chat interface for programmers to request code or help with coding, and it is able to test user interfaces and help engineers locate and address bugs.

There's no word yet on whether Apple will eventually launch the software publicly, but if the company's internal testing is successful, it's possible the tool could be provided to third-party developers. Last year, Apple announced Swift Assist, an AI-powered coding companion for Xcode. Swift Assist was supposed to come out in 2024, but like the personalized Apple Intelligence Siri features, it never materialized.

As it turns out, Apple engineers testing Swift Assist found that it was making up information and could slow down app development in some situations. Apple's work with Anthropic could help with Swift Assist and future tools.

Apple has inked deals with several AI companies. OpenAI's ChatGPT is already integrated into iOS 18, it is working with Google to add support for Gemini, and now there is a partnership with Anthropic. In China, Apple is also working with Baidu and Alibaba on AI.

On this week's episode of The MacRumors Show, we look at what to expect from the 2025 Apple Watch lineup when new models launch in the fall.


The Apple Watch Series 11 is anticipated to offer hypertension detection as the device's next major health monitoring advancement, potentially with AI-powered health-coaching features. It is also rumored to offer a new chip and, on cellular models, 5G RedCap connectivity.

The Apple Watch Ultra 3 is expected to receive these new capabilities, as well as features that came to last year's Series 10 model such as a brighter display with a faster refresh rate and a redesigned metal back to facilitate faster charging. However, iPhone-like satellite connectivity features are rumored to be the biggest upgrade for this year's new Apple Watch Ultra.

The third-generation Apple Watch SE is rumored to feature a "new look," perhaps with an all-new plastic casing to bring down the device's cost. It is also likely to feature different size options, either by reducing the bezels around the display or enlarging the screens similar to the Apple Watch Series 7. It should also feature a new chip and a lower price point.

We also look at the latest rumors about iPadOS 19, where a macOS-style menu bar is expected to appear on-screen when the iPad is connected to a Magic Keyboard. The iPhone could also be getting a Stage Manager-like feature when connected to an external display.

The MacRumors Show also has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.

You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.


If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about the rumored look of the iPhone 17 "Air" and iPadOS 19's major productivity update.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as John Gruber, Mark Gurman, Kevin Nether, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

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As planned, Spotify has updated its iPhone app in the U.S. with out-of-app pricing and subscription options for its Premium plans. The latest version of the app is now available in the App Store, and the added pricing information is rolling out.

Spotify Premiumer Feature
Spotify users in the U.S. can now view pricing information for its Individual, Duo, Family, and Student plans directly in the iPhone app, and there are buttons that lead to Spotify's website, where users can complete the payment process.

For many years, Spotify has not allowed users to subscribe to Premium plans directly in its iPhone app, as the company does not want to pay Apple's 30% commission on in-app purchases. That remains the case as of today, but Spotify is now permitted to show buttons and links pertaining to out-of-app payment options, without any limitations.

Spotify shared the following statement today:

In a victory for consumers, artists, creators, and authors, Apple has approved Spotify's U.S. app update. After nearly a decade, this will finally allow us to freely show clear pricing information and links to purchase, fostering transparency and choice for U.S. consumers. We can now give consumers lower prices, more control, and easier access to the Spotify experience. There is more work to do, but today represents a significant milestone for developers and entrepreneurs everywhere who want to build and compete on a more level playing field. It's the opening act of a new era, and we could not be more ready for the show.

This monumental change comes after a U.S. judge ordered Apple to immediately allow apps to show this sort of information, as part of a lawsuit filed by Fortnite maker Epic Games. Apple is also no longer permitted to collect a 27% commission on those out-of-app purchases that are initiated through the App Store. Apple has complied with the order, but the company said it disagrees with the decision and plans to appeal.

The judge enforced these requirements after finding Apple violated a 2021 injunction by imposing too many barriers on out-of-app payment options.

Many other popular iPhone apps will likely be updated with out-of-app subscription buttons and information in the U.S. over the coming days.

Amazon this week had a huge sale across a number of Apple products, offering the best prices of the year so far on AirPods Pro 2, AirPods 4, 11th generation iPad, M3 iPad Air, Apple Watch Series 10, and M4 MacBook Air. All of these record low prices are still live today.

Best Apple Deals Feature 0007 1Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

AirPods

airpods pro 2 pinnk

  • What's the deal? Take up to $80 off AirPods
  • Where can I get it? Amazon
  • Where can I find the original deal? Right here



One of the best deals of the week is on the AirPods Pro 2, which have hit $169.00 on Amazon, down from $249.00, the best price we've tracked so far in 2025. You can also find low prices on AirPods 4 right now on Amazon.

Apple Watch

apple watch series 10 pink

  • What's the deal? Take up to $100 off Apple Watch Series 10 and SE
  • Where can I get it? Amazon
  • Where can I find the original deal? Right here




The Apple Watch Series 10 is available for $100 off this week on Amazon, while the Apple Watch SE is on sale for $80 off. These are both record low prices for each model of the Apple Watch.

11th Gen iPad

11th gen ipad pink

  • What's the deal? Take $50 off 11th generation iPad
  • Where can I get it? Amazon
  • Where can I find the original deal? Right here



Amazon introduced $50 discounts on nearly every 11th generation iPad this week, all hitting new all-time low prices in the process. Prices start at $299.00 for the 128GB Wi-Fi model.

M3 iPad Air

m3 ipad air pink

  • What's the deal? Take $100 off M3 iPad Air
  • Where can I get it? Amazon
  • Where can I find the original deal? Right here


You'll also find new all-time low prices on nearly every M3 iPad Air this week on Amazon, with $100 off these tablets.

M4 MacBook Air

m4 macbook air pink

  • What's the deal? Take $150 off M4 MacBook Air
  • Where can I get it? Amazon
  • Where can I find the original deal? Right here



If you're shopping for a new notebook, Amazon has the M4 MacBook Air available from $849.00 for the 256GB 13-inch model. All of these computers are hitting $150 off across the board, and like the rest of the deals from Amazon this week, they're new all-time low prices.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.


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Since watchOS 7 in 2020, parents have been able to pair their iPhone to their child's Apple Watch. Formerly known as Apple Watch Family Setup, and now marketed as Apple Watch For Your Kids, this option allows kids to use an Apple Watch with a cellular plan for texting, calling, and ___location sharing, even if they do not own an iPhone.

apple watch se 2022
For children, a cellular Apple Watch can be a stepping stone towards an iPhone, and Apple has now marketed that idea in a series of new ads.

On its YouTube channel in Canada, Apple has shared three short videos advertising the benefits of the Apple Watch For Your Kids feature. In each video, a child uses their cellular Apple Watch to text their parents. And in one of the videos, a parent reminds their child who is secretly at a shopping mall that they can see their child's ___location.

Three key benefits of a cellular Apple Watch for kids: texting, calling, and ___location sharing.

"Apple Watch with cellular lets your kids text, call and ___location share, all without their own phone," says each video's description.


Apple Watch For Your Kids requires a child to have an Apple Watch Series 4 or newer with watchOS 7 and later, while the parent must have an iPhone XS or later. A cellular Apple Watch is recommended for full functionality, but a limited set of features are available on Apple Watch models with Wi-Fi only.

More details are available on the Apple Watch For Your Kids page, and in a support document.

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Apple's is continually working with suppliers on successive iPhone models simultaneously, which is why we often get rumored features so far ahead of launch. The iPhone 18 series is no different, and we already have a picture forming of what to expect from Apple's 2026 smartphone lineup.

iphone 16 pro ghost hand
If you're skipping this year's upcoming iPhone 17 series, or just plain curious about Apple's plans further out, here are the rumored features that we are expecting to see in the iPhone 18 lineup next year.

Variable Aperture

Apple's iPhone 18 Pro models may feature a main camera with a variable aperture, according to analyst Ming-Chi Kuo. This would be a first for the iPhone lineup and could give users more control over how their photos look. Current iPhones – including the iPhone 14 Pro, 15 Pro, and iPhone 16 Pro – use a fixed aperture of ƒ/1.78 for the 48-megapixel main camera, meaning the lens opening doesn't change and is always fully open when capturing photos.

A variable aperture would allow users to manually adjust how much light enters the lens, similar to how traditional cameras work. This could help in bright lighting conditions, reduce overexposure, and offer more flexibility with depth of field – allowing backgrounds to appear more or less blurred depending on the aperture setting.

That said, iPhones use relatively small image sensors, so the practical impact on depth of field may be limited compared to larger-sensor cameras. Still, the feature could give advanced users more creative control, especially in challenging lighting environments.

C2 Modem

Apple plans to include its next-generation C2 modem in the iPhone 18 Pro models, according to supply chain analyst Jeff Pu. The chip will succeed the C1 modem, which debuted in the lower-cost iPhone 16e as Apple's first in-house cellular modem. The C2 is expected to bring faster speeds, improved power efficiency, and support for mmWave 5G in the United States – a feature missing from the C1.

Apple's modem roadmap is part of a long-term strategy to reduce reliance on Qualcomm, which currently supplies 5G modems for the rest of the iPhone lineup. The company has been working on developing its own cellular chips for years, aiming for deeper integration and greater control over power management and performance.

A20 Chip

Apple's upcoming A20 Pro chip, set to power the iPhone 18 Pro models, will reportedly be built using TSMC's third-generation 3nm process – the same node expected for the A19 Pro chip in this year's iPhone 17 Pro, according to analyst Jeff Pu. This suggests that year-over-year performance gains between the A19 Pro and A20 Pro may be modest, at least in terms of raw CPU and GPU improvements.

However, Pu notes that the A20 Pro will feature a more advanced packaging method known as CoWoS (Chip on Wafer on Substrate). This technology enables tighter integration between the processor, unified memory, and the Neural Engine, which could potentially enhance performance in AI-related tasks. The shift could be part of Apple's broader push to support on-device Apple Intelligence features in future iPhones, as the company ramps up its machine learning capabilities.

New Camera Image Sensor

Samsung is working on a new three-layer stacked image sensor, reportedly intended for the iPhone 18. The sensor, referred to as PD-TR-Logic, integrates three layers of circuitry, which would improve camera responsiveness, reduce noise, and increase dynamic range. The leak comes from a source known as "Jukanlosreve," who claims the sensor is being developed specifically for Apple's 2026 iPhone lineup.

Sony has long been Apple's sole image sensor supplier, so Samsung's entry would be a big shift in the iPhone’s camera supply chain. Apple analyst Ming-Chi Kuo in 2024 said he expected Samsung to begin shipping 48-megapixel Ultra Wide camera sensors to Apple for iPhones as early as 2026, which is when the iPhone 18 Pro models are expected to be released.

Under-Screen Face ID

Apple may finally introduce under-display Face ID with the iPhone 18 Pro and iPhone 18 Pro Max in 2026, according to updated information from display analyst Ross Young. Young originally said in April 2023 that the feature would arrive with the iPhone 17 Pro lineup, but revised that timeline in May 2024, pushing the expected debut back by a year.

Even with Face ID sensors hidden beneath the display, the Dynamic Island is still expected to remain – though it could shrink in size. Another possibility is that Apple will move to a single punch-hole cutout for the front-facing camera, similar to designs seen on Android flagships like the Pixel 9 or Galaxy S25. The exact implementation remains unclear, and plans could shift again as development continues.

In the wake of yesterday's court ruling in the dispute between Apple and Epic Games over Apple's policies restricting developers' ability to inform users about alternatives to making purchases through Apple's in-app purchasing system, Apple has updated its App Review Guidelines to comply with the ruling.

iOS App Store General Feature Sqaure Complement
Apple summarized the changes in an email to developers today:

3.1.1: Apps on the United States storefront are not prohibited from including buttons, external links, or other calls to action when allowing users to browse NFT collections owned by others.

3.1.1(a): On the United States storefront, there is no prohibition on an app including buttons, external links, or other calls to action, and no entitlement is required to do so.

3.1.3: The prohibition on encouraging users to use a purchasing method other than in-app purchase does not apply on the United States storefront.

3.1.3(a): The External Link Account entitlement is not required for apps on the United States storefront to include buttons, external links, or other calls to action.

Judge Yvonne Gonzalez Rogers ruled that Apple must immediately comply with the ruling even as the company moves to appeal.

The changes are currently limited to the United States given the scope of the court case, but Epic Games CEO Tim Sweeney offered a "peace proposal" pledging to drop all remaining litigation against Apple over the issue if Apple were to implement the required U.S. changes on a worldwide basis. Apple has so far given no indication that it is interested in accepting that proposal.

Following the court ruling and with Apple's policy changes, major app developers are already moving to make it easier for users to purchase or subscribe to content outside of the App Store, with Spotify already submitting an app update, Patreon indicating that it will do so, and ‌Epic Games‌ saying that it will bring Fortnite back to the U.S. ‌App Store‌.

Spotify today submitted an app update to Apple that will include information on Spotify plan costs and options to subscribe through weblinks without using the in-app purchase system. Spotify will not need to pay a fee to Apple when customers subscribe to the service using alternate payment methods in the Spotify app.

General Spotify Feature
In a blog post announcing the changes, Spotify said that yesterday's ruling "delivers the benefits that all consumers deserve around the world," calling it a great day for Spotify users in the United States. Here's what Spotify says consumers will be able to do in the updated Spotify app:

  • Can finally see how much something costs in our app, including pricing details on subscriptions and information about promotions that will save money;
  • Can click a link to purchase the subscription of choice, upgrading from a Free account to one of our Premium plans;
  • Can seamlessly click the link and easily change Premium subscriptions from Individual to a Student, Duo, or Family plan;
  • Can use other payment options beyond just Apple's payment system--we provide a wider range of options on our website; and
  • Going forward, this opens the door to other seamless buying opportunities that will directly benefit creators (think easy-to-purchase audiobooks)

Spotify said that it's "absurd" that it hasn't been able to offer these "basic services" to customers prior to now, and that "meaningful parts of Apple's anticompetitive barriers" have now been addressed, a change that is "long overdue."

According to Spotify, the decision could "unlock real opportunities for creators building their business and sharing their art with fans through Spotify." Publishers will soon be able to sell their audiobooks through the Spotify platform, for example.

Spotify, Epic Games, Patreon, and other app developers are submitting updates to the App Store with external purchase options. Apple has been ordered to allow developers to add links to external purchase options with no fee, "effective immediately."

Tag: Spotify