Example 2 - Equity - Technology (Designed)
Example 2 - Equity - Technology (Designed)
Johanson 3, Inc.
$20,000,000
Maximum Common Stock Shares Offered: 20,000,000
Minimum Common Stock Shares Offered: 1,000,000
Price Per Share: $1.00
Minimum Investment: $5,000.00 (5,000 Shares)(1)
Johanson 3.(the “Company” or “Abbreviated Company Name”), a New York “C” Corporation, is
offering a minimum of 1,000,000 and a maximum of 20,000,000 Common Stock Shares for $1.00 per
share. The offering price per share has been arbitrarily determined by the Company
See Risk Factors: Offering Price.
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
(1) The Company reserves the right to waive the 5,000 Share minimum subscription for any investor.
The Offering is not underwritten. The Shares are offered on a “best efforts” basis by the Company
through its officers and directors. The Company has set a minimum offering amount of 1,000,000
Shares with minimum gross proceeds of $1,000,000 for this Offering. All proceeds from the sale of
Shares up to $1,000,000 will be deposited in an escrow account. Upon the sale of $1,000,000 of
Shares, all proceeds will be delivered directly to the Company’s corporate account and be available
for use by the Company at its discretion.
(2) Shares may also be sold by FINRA member brokers or dealers who enter into a Participating Dealer
Agreement with the Company, who will receive commissions of up to 10% of the price of the Shares
sold. The Company reserves the right to pay expenses related to this Offering from the proceeds of
the Offering. See “PLAN OF PLACEMENT and USE OF PROCEEDS” section.
(3) The Offering will terminate on the earliest of: (a) the date the Company, in its discretion, elects to
terminate, or (b) the date upon which all Shares have been sold, or (c) November 30, 2017, or such
date as may be extended from time to time by the Company, but not later than 180 days thereafter
(the “Offering Period”.)
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
No person is authorized to give any information or make any representation not contained in the
Memorandum and any information or representation not contained herein must not be relied upon.
Nothing in this Memorandum should be construed as legal or tax advice.
The Management of the Company has provided all of the information stated herein. The Company makes
no express or implied representation or warranty as to the completeness of this information or, in the case
of projections, estimates, future plans, or forward looking assumptions or statements, as to their
attainability or the accuracy and completeness of the assumptions from which they are derived, and it is
expected that each prospective investor will pursue his, her, or its own independent investigation. It must
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
be recognized that estimates of the Company’s performance are necessarily subject to a high degree of
uncertainty and may vary materially from actual results.
No general solicitation or advertising in whatever form will or may be employed in the offering of the
securities, except for this Memorandum (including any amendments and supplements hereto), the exhibits
hereto and documents summarized herein, or as provided for under Regulation D of the Securities Act of
1933. Other than the Company’s Management, no one has been authorized to give any information or to
make any representation with respect to the Company or the Shares that is not contained in this
Memorandum. Prospective investors should not rely on any information not contained in this
Memorandum.
This Memorandum does not constitute an offer to sell or a solicitation of an offer to buy to anyone in any
jurisdiction in which such offer or solicitation would be unlawful or is not authorized or in which the
person making such offer or solicitation is not qualified to do so. This Memorandum does not constitute
an offer if the prospective investor is not qualified under applicable securities laws.
This offering is made subject to withdrawal, cancellation, or modification by the Company without notice
and solely at the Company’s discretion. The Company reserves the right to reject any subscription or to
allot to any prospective investor less than the number of Shares subscribed for by such prospective
investor.
This Memorandum has been prepared solely for the information of the person to whom it has been
delivered by or on behalf of the Company. Distribution of this Memorandum to any person other than
the prospective investor to whom this Memorandum is delivered by the Company and those persons
retained to advise them with respect thereto is unauthorized. Any reproduction of this Memorandum, in
whole or in part, or the divulgence of any of the contents without the prior written consent of the Company
is strictly prohibited. Each prospective investor, by accepting delivery of this Memorandum, agrees to
return it and all other documents received by them to the Company if the prospective investor’s
subscription is not accepted or if the Offering is terminated.
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
TABLE OF CONTENTS
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
Exhibits:
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
▪ The Company JOHANSON 3.(the “Company”) was formed on July 21, 2017, as a
New York corporation. At the date of this offering, One Thousand
(1,000) Shares of the Company’s voting Common Stock were
authorized, issued and outstanding. The Company is in the business
of electric scooter transportation Its principal offices are presently
located at 16192 Coastal Hwy, Lewes, DE 19958. The Company’s
telephone number is (898) 210-5555. The Director or Officers of the
Company are Bugra Gergez, John Neerman, and John Sek.
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
▪ Risk Factors See “RISK FACTORS” section in this Memorandum for certain
factors that could adversely affect an investment in the Shares. Those
factors include but are not limited to unanticipated obstacles to
execution of the Business Plan, general economic factors. Some
countries may attempt to make variations of the technology, and the
technology and competitors are limited by battery power and new
materials.
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
▪ Use of Proceeds Proceeds from the sale of Shares will be used to invest in research and
development, sales and marketing, and cover operating expenses for
a minimum of six months. See “USE OF PROCEEDS” section.
▪ Minimum Offering The Company has set a minimum offering proceeds figure of
Proceeds - Escrow of $1,000,000 (the “minimum offering proceeds”) for this Offering. The
Subscription Company has established an Investment Holding Account with
Proceeds
Morgan Stanley/Dean Witter, into which the minimum offering
proceeds will be placed. At least 1,000,000 Shares must be sold for
$1,000,000 before such proceeds will be released from the escrow
account and utilized by the Company. After the minimum number of
Shares is sold, all subsequent proceeds from the sale of Shares will be
delivered directly to the Company. See “PLAN OF PLACEMENT -
ESCROW ACCOUNT ARRANGEMENT” section.
▪ Common Stock Upon the sale of the maximum number of Shares from this Offering,
Shares the number of issued and outstanding Shares of the Company’s stock
will be held as follows:
▪ Registrar The Company will serve as its own registrar and transfer agent with
respect to its Common Stock Shares.
▪ Subscription Period The Offering will terminate on the earliest of: (a) the date the
Company, in its discretion, elects to terminate, or (b) the date upon
which all Shares have been sold, or (c) November 30, 2017, or such
date as may be extended from time to time by the Company, but not
later than 180 days thereafter (the “Offering Period”.)
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
especially to the speculative nature of this investment and the limitations described under that caption
with respect to the lack of a readily available market for the Shares and the resulting long term nature of
any investment in the Company. This Offering is available only to suitable Accredited Investors, or one
of 35 Non-Accredited Investors that may be allowed to purchase Shares, having adequate means to
assume such risks and of otherwise providing for their current needs and contingencies should consider
purchasing Shares.
▪ General Suitability The Shares will not be sold to any person unless such prospective
Standards purchaser or his or her duly authorized representative shall have
represented in writing to the Company in a Subscription Agreement
that:
▪ Accredited The Company will conduct the Offering in such a manner that Shares
Investors may be sold only to “Accredited Investors” as that term is defined in
Rule 501(a) of Regulation D promulgated under the Securities Act of
1933 (the “Securities Act”), or to a maximum of 35 Non-Accredited
Investors that may be allowed to purchase Shares in this offering. In
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
▪ Other No subscription for the Shares will be accepted from any investor
Requirements unless he is acquiring the Shares for his own account (or accounts as
to which he has sole investment discretion), for investment and
without any view to sale, distribution or disposition thereof. Each
prospective purchaser of Shares may be required to furnish such
information as the Company may require to determine whether any
person or entity purchasing Shares is an Accredited Investor, or select
Non-Accredited Investor who may purchase Shares.
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
Important factors that may cause the actual results to differ from those expressed within may include, but
are not limited to:
• The success or failure of the Company’s efforts to successfully market its products and services
as scheduled;
• The ability of the Company to obtain adequate debt financing if only a fraction of this Offering
is sold;
These along with other risks, which are described under “RISK FACTORS” may be described in future
communications to shareholders. The Company makes no representation and undertakes no obligation
to update the forward looking information to reflect actual results or changes in assumptions or other
factors that could affect those statements.
RISK FACTORS
Investing in the Company’s Shares is very risky. You should be able to bear a complete loss of your
investment. You should carefully consider the following factors, including those listed in the
accompanying business plan.
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
▪ Risks Associated The Company plans on expanding its business through the
with Expansion introduction of a sophisticated marketing campaign. Any expansion
of operations the Company may undertake will entail risks. Such
actions may involve specific operational activities, which may
negatively impact the profitability of the Company. Consequently,
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
shareholders must assume the risk that (i) such expansion may
ultimately involve expenditures of funds beyond the resources
available to the Company at that time, and (ii) management of such
expanded operations may divert Management’s attention and
resources away from its existing operations, all of which factors may
have a material adverse effect on the Company’s present and
prospective business activities.
▪ Customer Base The company will begin by entering the United States market and
and Market later expand into India, Malaysia, Europe, and other regions. The
Acceptance majority of market potential is in the Asia-Pacific and Western
Europe, where the regions are estimated to continue their overall
market contribution to 4.0 M electronic bicycles by 2020.
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
▪ Risks of If the Company incurs indebtedness, a portion of its cash flow will
Borrowing have to be dedicated to the payment of principal and interest on such
indebtedness. Typical loan agreements also might contain restrictive
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
▪ Management The net proceeds from this Offering will be used for the purposes
Discretion as to described under “Use of Proceeds.” The Company reserves the right
Use of Proceeds to use the funds obtained from this Offering for other similar purposes
not presently contemplated which it deems to be in the best interests
of the Company and its shareholders in order to address changed
circumstances or opportunities. As a result of the foregoing, the
success of the Company will be substantially dependent upon the
discretion and judgment of Management with respect to application
and allocation of the net proceeds of this Offering. Investors for the
Shares offered hereby will be entrusting their funds to the Company’s
Management, upon whose judgment and discretion the investors must
depend.
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
▪ Return of Profits The Company intends to retain any initial future earnings to fund
operations and expand the Company’s business. A shareholder will
be entitled to receive revenue profits proportionate to the amount of
Shares held by that shareholder. The Company’s Management will
determine a profit distribution plan based upon the Company’s results
of operations, financial condition, capital requirements, and other
circumstances. See “DESCRIPTION OF SECURITIES” section.
▪ No Assurances of In certain cases, the Company may rely on trade secrets to protect
Protection for intellectual property, proprietary technology and processes, which the
Proprietary Company has acquired, developed or may develop in the future.
Rights; Reliance
There can be no assurances that secrecy obligations will be honored
on Trade Secrets
or that others will not independently develop similar or superior
products or technology. The protection of intellectual property and/or
proprietary technology through claims of trade secret status has been
the subject of increasing claims and litigation by various companies
both in order to protect proprietary rights as well as for competitive
reasons even where proprietary claims are unsubstantiated. The
prosecution of proprietary claims or the defense of such claims is
costly and uncertain given the uncertainty and rapid development of
the principles of law pertaining to this area. The Company, in
common with other firms, may also be subject to claims by other
parties with regard to the use of intellectual property, technology
information and data, which may be deemed proprietary to others.
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
▪ Broker - Dealer The Company’s Common Stock Shares are not presently included for
Sales of Shares trading on any exchange, and there can be no assurances that the
Company will ultimately be registered on any exchange. The
NASDAQ Stock Market, Inc. has recently enacted certain changes to
the entry and maintenance criteria for listing eligibility on the
NASDAQ SmallCap Market. The entry standards require at least $4
million in net tangible assets or $750,000 net income in two of the last
three years. The proposed entry standards would also require a public
float of at least $1 million shares, $5 million value of public float, a
minimum bid price of $2.00 per share, at least three market makers,
and at least 300 shareholders. The maintenance standards (as opposed
to entry standards) require at least $2 million in net tangible assets or
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
$1,000,000 in net income in two of the last three years, a public float
of at least 1,000,000 shares, a $1 million market value of public float,
a minimum bid price of $1.00 per share, at least two market makers,
and at least 300 shareholders.
▪ No Current There is no current market for the Shares offered in this private
Market For Shares Offering and no market is expected to develop in the near future.
▪ Compliance with The Shares are being offered for sale in reliance upon certain
Securities Laws exemptions from the registration requirements of the Securities Act,
applicable New York Securities Laws, and other applicable state
securities laws. If the sale of Shares were to fail to qualify for these
exemptions, purchasers may seek rescission of their purchases of
Shares. If a number of purchasers were to obtain rescission, Johanson
3 would face significant financial demands, which could adversely
affect Johanson 3 as a whole, as well as any non-rescinding
purchasers.
▪ Offering Price The price of the Shares offered has been arbitrarily established by
Johanson 3, considering such matters as the state of the Company’s
business development and the general condition of the industry in
which it operates. The Offering price bears little relationship to the
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
▪ Lack of Firm The Shares are offered on a “best efforts” basis by the Management
Underwriter of Johanson 3 without compensation and on a “best efforts” basis
through certain FINRA registered broker-dealers, which enter into
Participating Broker-Dealer Agreements with the Company.
Accordingly, there is no assurance that the Company, or any FINRA
broker-dealer, will sell the maximum Shares offered or any lesser
amount.
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
USE OF PROCEEDS
The Company seeks to raise minimum gross proceeds of $1,000,000 and maximum gross proceeds of
$20,000,000 from the sale of Shares in this Offering.
▪ Sale of Equity
Expenses Liabilities
Startup Operating Costs $4,434,490 Liabilities and Capital
Startup Engineering Costs $7,437,500 Current Borrowing $0
Startup Marketing & PR $3,150,000 Long-Term Liabilities $5,000,000
Startup Payroll (Inc. Contractors) $850,000 Accounts Payable $0
Cash on Hand $1,703,010 Other Current Liabilities $0
Total Startup Expenses $17,575,000
Investments
Assets Planned Investment
Office Equiptment 35,000 Owner $2,860,000
Intellectual Property 250,000 Investor 10,000,000
Total Startup Assets $285,000 Total Planned Investment $12,860,000
Startup
$20,000,000
$15,000,000
$10,000,000
$5,000,000
$0
Expenses Assets Investment Loans
Startup Expenses
$8,000,000
$7,000,000
$6,000,000
$5,000,000
$4,000,000
$3,000,000
$2,000,000
$1,000,000
$0
Startup Operating Costs Startup Engineering Costs Startup Marketing & PR Startup Payroll (Inc.
Contractors)
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
MANAGEMENT
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
Adrian
Board/Investors
Wilcourt/Legal
John Doe/CEO
Susan Kevin
Miller/COO Jones/CFO
Marketing
Sales Director Accounting
Director
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
MANAGEMENT COMPENSATION
There is no accrued compensation that is due any member of Management. Each Manager will be entitled
to reimbursement of expenses incurred while conducting Company business. Each Manager may also be
a shareholder in the Company and as such will share in the profits of the Company when and if revenues
are disbursed. Management reserves the right to reasonably increase their salaries assuming the business
is performing profitably and Company revenues are growing on schedule. Any augmentation of these
salaries will be subject to the profitability of the Business and the effect on the Business cash flows.
Current and projected Management salaries for the next 12 months are:
Personnel Forecast
2016 2017 2018 2019 2020
Contract Personnel
Accounting 1 1 1 1 1
Chief Executive Officer 1 1 1 1 1
Industrial Designer 1 1 1 1 1
Research & Development 1 1 1 1 1
Marketing Specialist 1 2 3 3 3
Payroll Personnel
Administration 2 2 3 3 3
Total Personnel 7 8 10 10 10
Personnel Salaries
Accounting 50,000 60,000 65,000 50,000 50,000
Chief Executive Officer 500,000 650,000 750,000 1,000,000 1,250,000
Industrial Designer 50,000 60,000 72,000 86,400 103,680
Research & Development 30,000 36,000 43,200 51,840 62,208
Marketing Specialist 70,000 98,000 137,200 192,080 268,912
Administration 30,000 60,000 90,000 100,000 100,000
Total Salaries $ 730,000 $ 964,000 $ 1,157,400 $ 1,480,320 $ 1,834,800
Additional Costs
Payroll Expenses 2,235 4,470 6,705 7,450 7,450
Total Salary Expenses $ 732,235 $ 968,470 $ 1,406,496 $ 2,319,044 $ 2,319,045
BOARD OF ADVISORS
The Company has established a Board of Advisors, which includes highly qualified business and industry
professionals. The Board of Advisors will advise the Management team in making appropriate decisions
and taking effective action. However, the Board of Advisors will not be responsible for Management
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
decisions and has no legal or fiduciary responsibility to the Company. Currently there are five members
on the Board of Advisors:
DILUTION
The purchasers of the Common Stock Shares offered by this Memorandum will experience an immediate
and substantial dilution of their investments. There are 10,000,000 authorized Shares of the Company of
which 3,000,000 Shares are currently issued and outstanding. The net tangible book value per share of
the Company’s ownership was approximately $0.001 at September 1st, 2017. Net tangible book value
per share of ownership is equal to the Company’s total tangible assets less its total liabilities, divided by
the total number of outstanding Shares of ownership. Upon completion of this Offering, the net tangible
book value for the Shares, which are now outstanding, will be increased with corresponding dilution for
the Shares sold to investors.
The following reflects the dilution to be incurred by the investors. “Dilution” is determined by subtracting
the net tangible book value per Common Stock Share after the Offering from the Offering price. If the
expected maximum number of Shares offered hereby is sold, of which there can be no assurance, there
will be 4,000,000 Shares of ownership outstanding with net tangible book value of approximately $0.25
per Share. This represents an immediate increase in net tangible book value from $0.001 to $0.25 per
Share to existing shareholders and an immediate dilution of from $1.00 to $0.25 per Share to purchasers
of Shares in this Offering.
CURRENT SHAREHOLDERS
The following table contains certain information as of September 5, 2017 as to the number of Shares
beneficially owned by (i) each person known by the Company to own beneficially more than 5% of the
Company’s Shares, (ii) each person who is a Managing Officer of the Company, (iii) all persons as a
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
group who are Directors and/or Officers of the Company, and as to the percentage of the outstanding
Shares held by them on such dates and as adjusted to give effect to this Offering.
The Company entered into a share option agreement with John Q. Public for 1,000 Shares at an exercise
price of $0.50 per share. The term of the agreement is 3 years.
LITIGATION
The Company is not presently a party to any material litigation, nor to the knowledge of Management is
any litigation threatened against the Company, which may materially affect the business of the Company
or its assets.
DESCRIPTION OF SHARES
The Company is offering a minimum of 1,000,000 and a maximum of 20,000,000 Shares at a price of
$1.00 per Share, $.001 par value per share. Upon completion of the Offering between 20,000,000 and
4,000,000 Shares will be outstanding. The Shares of ownership are equal in all respects, and upon
completion of the Offering, the Shares will comprise the only representation of ownership that the
Company will have issued and outstanding to date, upon close of the Offering.
Each shareholder is entitled to one vote for each share held on each matter submitted to a vote of the
shareholders.
Shares are not redeemable and do not have conversion rights. The Shares currently outstanding are, and
the Shares to be issued upon completion of this Offering will be, fully paid and non-assessable.
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In the event of the dissolution, liquidation or winding up of the Company, the assets then legally available
for distribution to the shareholders will be distributed ratably among such shareholders in proportion to
their Shares.
Shareholders are only entitled to profit distributions proportionate to their Shares of ownership when and
if declared by Management out of funds legally available therefore. The Company to date has not given
any such profit distributions. Future profit distribution policies are subject to the discretion of
Management and will depend upon a number of factors, including among other things, the capital
requirements and the financial condition of the Company.
PLAN OF PLACEMENT
The Shares are offered directly by the Management of the Company on the terms and conditions set forth
in this Memorandum. FINRA brokers and dealers may also offer Shares. The Company is offering the
Shares on a “best efforts” basis. The Company will use its best efforts to sell the Shares to investors.
There can be no assurance that all or any of the Shares offered, will be sold.
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
ADDITIONAL INFORMATION
Each prospective investor may ask questions and receive answers concerning the terms and conditions of
this offering and obtain any additional information which the Company possesses, or can acquire without
unreasonable effort or expense, to verify the accuracy of the information provided in this Memorandum.
The principal executive offices of the Company are located at 16192 Coastal Hwy, Lewes, DE 19958 and
the telephone number is (808) 260-9965.
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
Exhibit A
▪ Service Description
The applications of the cargo bikes and potential for new revenue streams are limitless. As the company
grows, new revenue streams will continue to emerge that will deliver new opportunities. At the present
time, there are three revenue streams on the bike royalties, accessory sales, and customization for the
licensees.
Junior
ENGINES(S) 1
Rhino
ENGINE(S) 2 rear
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
Urban 2 +
Urban 1
X-Plorer
MAX SPEED 3x
Accessories
The accessories will be licensed under the Johanson 3 brand and complement the style of each bike. The
company expects that accessories will account for (15%) of cumulative trike sales and will be focused
around storage equipment and protective gear. The company will distribute the accessories on the website,
directly market to Johanson 3 buyers, and enter into strategic partnerships with existing vendors.
Customization
Some enterprise buyers will use the Johanson 3 for custom applications that will require unique
modifications. Many consumers may also prefer uniquely customized trikes, which will require the licensee
to provide the additional revenue for custom design to the company. This will serve as an additional revenue
stream, but does not substantially contribute to overall revenue streams.
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
EXHIBIT A
JOHANSON 3 FINAN
▪ Financial Highlights
Gross Margin/Revenue 0% 0% 0% 0% 95% 97% 95% 95% 96% 95% 95% 95% 98% 97% 98% 97% 98%
EBITDA/Revenue 0% 0% 0% 0% -470% -181% -193% -111% -31% -10% 26% 41% 30% 30% 42% 47% 52%
Net Profit/Revenue 0% 0% 0% 0% -311% -123% -131% -77% -25% -11% 12% 22% 11% 16% 24% 37% 42%
Net Cash Flow 2356 (140) (951) (127) (185) 39 (149) (120) 76 (21) 84 77 937 1328 3567 8588 16808
Cash Balance - Ending 2391 2250 1299 1171 987 1026 877 757 833 812 896 972 972 2301 5868 14457 31264
aa
▪ Financial Indicators
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Financial Indicators
2016 2017 2018
Profitability %'s:
Gross Margin 98% 97% 96%
Net Profit Margin 11% 16% 24%
EBITDA to Revenue 30% 30% 42%
Return on Assets 11% 23% 40%
Return on Equity 11% 23% 40%
Financial Indicators
120%
100%
80%
60%
40%
20%
0%
Year 1 Year 2 Year 3
▪ Revenue Forecast
Revenue Forecast
2016 2017 2018 2019 2020
Revenue Forecast
Johanson 3 | USA 1,420,173 2,863,856 5,727,712 8,591,568 11,360,000
Johanson 3 | India - 1,420,173 2,863,856 5,727,712 8,591,568
Accessories - 639,000 1,491,000 2,769,000 4,473,000
Licensing Fees - 2,500,000 2,500,000 1,250,000 5,000,000
Johanson 3 | Europe - - 1,420,173 2,863,856 5,727,712
Johanson 3 | South Korea & Malaysia - - - 1,420,173 4,262,445
Customization - 7,423,029 14,002,741 22,622,309 39,414,725
Johanson | South America - - - - -
Total Revenue $ 1,420,173 $ 14,846,058 $ 28,005,482 $ 45,244,618 $ 78,829,450
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
Expenses
Utilities $ 12,500 $ 12,500 $ 12,500 $ 12,500 $ 12,500
Travel $ 50,000 $ 65,000 $ 84,500 $ 109,850 $ 142,805
Office Supples & Materials $ 25,000 $ 25,000 $ 25,000 $ 25,000 $ 25,000
Car Lease $ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000
Intellectual Property $ 275,000 $ 275,000 $ 275,000 $ 275,000 $ 275,000
Contract & Legal $ 75,000 $ 75,000 $ 75,000 $ 75,000 $ 75,000
Insurance $ 7,500 $ 7,500 $ 7,500 $ 7,500 $ 7,500
Office & Showroom Rental $ 140,000 $ 168,000 $ 201,600 $ 241,920 $ 290,304
United States Liability Insurance $ 5,859 $ 5,859 $ 5,859 $ 5,859 $ 5,859
Recall Insurance $ 3,662 $ 3,662 $ 3,662 $ 3,662 $ 3,662
Engineering Costs $ 650,000 $ 780,000 $ 936,000 $ 1,123,200 $ 1,347,840
Sales & Marketing $ 196,009 $ 371,151 $ 711,387 $ 1,147,990 $ 2,000,736
Other Taxes (10%) $ 392,017 $ 742,303 $ 1,422,774 $ 2,295,981 $ 4,001,472
Other Risk Insurance $ 1,464 $ 1,464 $ 1,464 $ 1,464 $ 1,464
Total Operating Expenses $ 1,849,011 $ 2,547,439 $ 3,777,246 $ 5,339,926 $ 8,204,143
Wages & Payroll $ 815,055 $ 968,470 $ 1,164,105 $ 1,487,770 $ 1,842,250
Depreciation, Amortization & Taxes $ 756,963 $ 1,017,575 $ 2,510,352 $ 2,159,276 $ 3,798,020
Net Income $ 428,135 $ 1,190,737 $ 3,429,903 $ 8,450,710 $ 16,670,281
Net Income/Revenue 11% 16% 24% 37% 42%
Revenue By Year
50000
40000
30000
20000
10000
0
2016 2017 2018 2019 2020
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
▪ Break-Even Analysis
NET UNITS NET REVENUE FIXED COST VARIABLE COST TOTAL COST TOTAL PROFIT
- $0 $1,849,011 $0 $1,849,011 -$1,849,011
500 $284,000 $1,849,011 $8,520 $1,857,531 -$1,573,531
1,000 $568,000 $1,849,011 $17,040 $1,866,051 -$1,298,051
1,500 $852,000 $1,849,011 $25,560 $1,874,571 -$1,022,571
2,000 $1,136,000 $1,849,011 $34,080 $1,883,091 -$747,091
2,500 $1,420,000 $1,849,011 $42,600 $1,891,611 -$471,611
3,000 $1,704,000 $1,849,011 $51,120 $1,900,131 -$196,131
3,500 $1,988,000 $1,849,011 $59,640 $1,908,651 $79,349
4,000 $2,272,000 $1,849,011 $68,160 $1,917,171 $354,829
4,500 $2,556,000 $1,849,011 $76,680 $1,925,691 $630,309
5,000 $2,840,000 $1,849,011 $85,200 $1,934,211 $905,789
5,500 $3,124,000 $1,849,011 $93,720 $1,942,731 $1,181,269
6,000 $3,408,000 $1,849,011 $102,240 $1,951,251 $1,456,749
6,500 $3,692,000 $1,849,011 $110,760 $1,959,771 $1,732,229
7,000 $3,976,000 $1,849,011 $119,280 $1,968,291 $2,007,709
7,500 $4,260,000 $1,849,011 $127,800 $1,976,811 $2,283,189
8,000 $4,544,000 $1,849,011 $136,320 $1,985,331 $2,558,669
$5,000,000
$4,500,000
COST-VOLUME-PROFIT
$4,000,000
$3,500,000
$3,000,000
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$0
0
1000
1500
2000
2500
3000
3500
4000
4500
5000
5500
6000
6500
7000
7500
8000
500
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
Cash Outflows
Investing Activities
New Fixed Assets Purchases $ - $ - $ - $ - $ -
Inventory Addition to Bal.Sheet $ - $ - $ - $ - $ -
Cost of Sales $ 71,009 $ 214,201 $ 500,587 $ 930,165 $ 1,497,086
Operating Activities
Salaries and Wages $ 543,370 $ 968,470 $ 1,164,105 $ 1,487,770 $ 1,842,250
Fixed Business Expenses $ 1,849,011 $ 4,032,045 $ 6,622,794 $ 9,931,888 $ 16,207,088
Taxes $ 619,380 $ 879,992 $ 2,372,768 $ 2,021,692 $ 3,660,436
Financing Activities
Loan Payments $ - $ - $ - $ - $ -
Line of Credit Interest $ - $ - $ - $ - $ -
Line of Credit Repayments $ - $ - $ - $ - $ -
Dividends Paid $ - $ - $ - $ - $ -
Year 1 Cash
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
-
Month 10
Month 11
Month 12
Month 9
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
(500,000)
(1,000,000)
(1,500,000)
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
Long-term Assets
Long-term Assets $ 250,000 $ 250,000 $ 250,000 $ 250,000 $ 250,000
Accumulated Depreciation $ 8,333 $ 16,667 $ 25,000 $ 33,333 $ 41,667
Total Long-term Assets $ 241,667 $ 233,333 $ 225,000 $ 216,667 $ 208,333
Total Assets $ 3,928,134 $ 5,118,872 $ 8,548,776 $ 16,999,485 $ 33,669,766
Long-term Liabilities $ - $ - $ - $ - $ -
Total Liabilities $ - $ - $ - $ - $ -
▪ Sensitivity Analysis
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
Gross Margin $ 2,509,713 $ 13,598 $ 44,037 $ 26,652 $ 37,313 $ 77,238 $ 73,133 $ 102,386 $ 168,340 $ 200,677 $ 305,947 $ 390,131
Gross Margin/Revenue 0% 0% 0% 0% 95% 0% 0% 95% 0% 0% 95% 0%
Expenses
Utilities $ 1,042 $ 1,042 $ 1,042 $ 1,042 $ 1,042 $ 1,042 $ 1,042 $ 1,042 $ 1,042 $ 1,042 $ 1,042 $ 1,042
Travel $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167 $ 4,167
Office Supples & Materials $ 2,083 $ 2,083 $ 2,083 $ 2,083 $ 2,083 $ 2,083 $ 2,083 $ 2,083 $ 2,083 $ 2,083 $ 2,083 $ 2,083
Car Lease $ 1,250 $ 1,250 $ 1,250 $ 1,250 $ 1,250 $ 1,250 $ 1,250 $ 1,250 $ 1,250 $ 1,250 $ 1,250 $ 1,250
Intellectual Property $ 22,917 $ 22,917 $ 22,917 $ 22,917 $ 22,917 $ 22,917 $ 22,917 $ 22,917 $ 22,917 $ 22,917 $ 22,917 $ 22,917
Contract & Legal $ 6,250 $ 6,250 $ 6,250 $ 6,250 $ 6,250 $ 6,250 $ 6,250 $ 6,250 $ 6,250 $ 6,250 $ 6,250 $ 6,250
Total Operating Expenses $ 154,084 $ 154,084 $ 154,084 $ 154,084 $ 154,084 $ 154,084 $ 154,084 $ 154,084 $ 154,084 $ 154,084 $ 154,084 $ 154,084
EBIT $ 2,355,629 $ (140,486) $ (110,047) $ (127,432) $ (116,772) $ (76,846) $ (80,951) $ (51,698) $ 14,256 $ 46,592 $ 151,863 $ 236,047
EBIT/Revenue 0% 0% 0% 0% -297% -96% -105% -48% 8% 22% 47% 57%
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Confidential Private Placement Memorandum • Regulation D Rule 506 • Johanson 3
Cash Received
Revenue
$ 2,510,224 $ 14,314 $ 45,039 $ 28,055 $ 39,277 $ 79,987 $ 76,982 $ 107,775 $ 175,885 $ 211,239 $ 320,734 $ 410,664
New Current Borrowing
$ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
New Long-Term Liabilities
$ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
Sale of Other Current Assets
$ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
Sale of Long-Term Assets
$ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
New Investment Received
$ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
Subtotal Cash Received
$ 2,510,224 $ 14,314 $ 45,039 $ 28,055 $ 39,277 $ 79,987 $ 76,982 $ 107,775 $ 175,885 $ 211,239 $ 320,734 $ 410,664
Expenditures
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Pro Forma Profit and Loss (Assembly Line Scenario)
Expenses
Utilities $ 12,500 $ 12,500 $ 12,500 $ 12,500 $ 12,500
Travel $ 50,000 $ 65,000 $ 84,500 $ 109,850 $ 142,805
Office Supples & Materials $ 25,000 $ 25,000 $ 25,000 $ 25,000 $ 25,000
Car Lease $ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000
Intellectual Property $ 275,000 $ 275,000 $ 275,000 $ 275,000 $ 275,000
Contract & Legal $ 75,000 $ 75,000 $ 75,000 $ 75,000 $ 75,000
Insurance $ 7,500 $ 7,500 $ 7,500 $ 7,500 $ 7,500
Office & Showroom Rental $ 140,000 $ 168,000 $ 201,600 $ 241,920 $ 290,304
United States Liability Insurance $ 5,859 $ 5,859 $ 5,859 $ 5,859 $ 5,859
Recall Insurance $ 3,662 $ 3,662 $ 3,662 $ 3,662 $ 3,662
Engineering Costs $ 650,000 $ 1,300,000 $ 2,600,000 $ 5,200,000 $ 10,400,000
Sales & Marketing $ 850,073 $ 2,124,053 $ 4,651,913 $ 8,296,203 $ 13,658,733
Other Taxes (10%) $ 850,073 $ 2,124,053 $ 4,651,913 $ 8,296,203 $ 13,658,733
Other Risk Insurance $ 1,464 $ 1,464 $ 1,464 $ 1,464 $ 1,464
Total Operating Expenses $ 2,961,131 $ 6,202,091 $ 12,610,911 $ 22,565,161 $ 38,571,560
Wages & Payroll $ 815,055 $ 968,470 $ 1,164,105 $ 1,487,770 $ 1,842,250
Depreciation, Amortization & Taxes $ 1,280,633 $ 2,221,522 $ 5,082,065 $ 4,872,595 $ 6,653,815
Net Income $ 1,213,640 $ 2,996,658 $ 7,287,473 $ 16,525,246 $ 28,839,813
Net Income/Revenue 14% 14% 16% 20% 21%
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