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FMCG Case Study Smart Packaging With Brand Protection

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Mochamad Arifin Zainul
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87 views

FMCG Case Study Smart Packaging With Brand Protection

Uploaded by

Mochamad Arifin Zainul
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Case study – Smart Packaging with Brand Protection for FMCG

FMCG COMPANY INCORPORATE SMART BRAND PROTECTION SOLUTION ONTO PRODUCTS


FOR ASIA MARKET

How is Nabcore able to help Fast Moving Consumer Goods (FMCG) company to prevent loss
revenue due to fakes, and regain market share?

Overview:

PROFILE OF CUSTOMER:

A FMCG brand of products that promises to provide quality, good value products for
consumers in the lifestyle sector. Their products are being distributed across South-East
Asia. Due to their good value proposition, the products are often being counterfeited across
S.E Asia region. Consumers have difficulties to determine the genuine ones from fakes in the
market.

CHALLENGES:

• To incorporate authentication solution for easy consumer verification onto over 100
million product packaging without disrupting current production.

• Large and Fast volume production makes it difficult to implement conventional


Brand protection solution without disrupting operations.

• Cost effectiveness is needed due to high volume.

©2022 Nabcore Pte Ltd. All rights reserved.


THE BUSINESS ISSUES:

• Lack of verification features on the product for consumers to authenticate


• Lack of visibility in Supply Chain distributions.
• Loss of rightful revenue and market share due to counterfeits

SOLUTIONS:

Nabcore has worked to design and implement suitable brand protection solution onto
individual products without affecting the operations for large volume production.

We design and supply the solutions by combining both Hidden Physical Security, Overt &
Covert Digital Security technologies. This is to create a unique interlocking solution.

The solutions are printed directly onto the product packaging, suitable for High Speed
production run.

Product Authentication

• Digital Security Technology

By designing and crafting unique identity mark: The Anti-Copy Security QR code into a
normal packaging, we turn them into Smart Packaging. Consumers are able to easily
authenticate by scanning their purchase with mobile phones. In the process, brand owner
can engage with consumers and also gain visibility on distribution channels.

Visual Appearance is different from QR code. Patent pending security


watermark feature.

Highly Secure with Bank Graded Security: Anti-copy and Anti-


counterfeit

We work with customer’s appointed printer to print onto each product packaging. The
security QR code is incorporated into the design of the packaging and printed as per normal
artwork using offset machine needed for high volume operations. The requirement for
printing the code is at least 200 lines per inch (for offset printer) or 600 dpi (for digital
printer).

This requirement is achievable for the FMCG’s printing house as they are considered basic
resolution and falls within the printing machines capability. Hence, there is no additional
process step needed in implement our security code solution.

©2022 Nabcore Pte Ltd. All rights reserved.


• Physical Security Technology (Hidden)

In locations where internet connection is weak or not available, distributors and retailers are
able to verify the hidden physical security.

We proposed suitable invisible UV Security inks for cost effective and fast verification. Other
types of security inks are also deployed whenever required. Eg: Photochromatic inks.
Conductive inks. Allow brand owner and their distributors to use special device to verify.

Supply Chain Visibility

When consumers scanned fake FMCG products with copied security QR code, the locations
can be detected and display in the heatmap (as below) down to the street level. The FMCG
company would able to analyse and gain visibility on where the fake products are primarily
at. This give insights to where potential fake products are being manufactured and/or sold.

©2022 Nabcore Pte Ltd. All rights reserved.


WHY NABCORE:

• Nabcore specialize in designing, providing and implementing interlocking physical


and digital solutions for Brand Protection, Supply Chain Visibility, Consumer
Engagement across Asia.

• As a solution provider, we have deep understanding on the issues of counterfeiting


and grey marketing in the region. These issues are multi-faceted. Hence, an
interlocking solution is needed to prevent loss of rightful revenue, brand erosion and
product liability.

• We value our customer and will go all out to ensure our customers are satisfied. We
constantly upgrading the solution implemented to ensure Smarter solutions,
Empower big data analysis, Strengthen consumer engagement and Increase sales for
brand owner.

Here is a video link on the demo of our anti-copy security QR code:


http://bit.ly/anticopycode

Further details about Nabcore solutions are available at www.nabcore.com. To reach us,
please email us at [email protected].

©2022 Nabcore Pte Ltd. All rights reserved.

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