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Honda Environmental Analysis

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Gerlene De La Rosa
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461 views

Honda Environmental Analysis

Uploaded by

Gerlene De La Rosa
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Honda Motor Company Ltd.

Environmental Analysis

Honda's internal environment is primarily affected by the following:

Honda has a dynamic company culture that values quality, innovation, and satisfying
customers. As a result of the company's culture, its personnel have a sense of loyalty
and pride that shows in the high-quality of both the products and the customer service
they provide. The management staff at Honda is renowned for its hands-on style, skill in
making decisions, and capacity to adjust to shifting market conditions. The management
of the business is devoted to enhancing operations and preserving its edge over
competitors.

Honda's sales and marketing tactics are made to be effective to a large number of
consumers. The name of the company is an appealing choice for many customers
because of its reputation for dependability, quality, and price. The company's operations
are distinguished by an emphasis on effectiveness, excellence, and innovation. To
enhance its production procedures and reduce expenses, the company uses modern
technology and automation.

The company's human resources policies are centered on finding, developing, and
keeping outstanding personnel. To make sure that its staff members have the abilities
and knowledge necessary for success, the corporation funds staff development and
training programs. Honda has a great financial record, with sustained sales growth and
profitability. Because of its sound financial standing, the business is able to make
investments in R&D, marketing, and market expansion.

The major factors affecting Honda's external environment are:

The Environment of Competition has a lot of established companies as well as recent


ones new to the industry making it quite competitive. Other significant automakers, like
Toyota, General Motors, Ford, and Volkswagen, compete with Honda in the automotive
industry. Environment of Technology has both opportunities and difficulties as a result
of the rapid advancement of technology in the automotive industry.

The company must stay updated with developments in sectors like connected autos,
driverless and electric vehicles, and other innovative technologies. Economic
Environment like Consumer spending, interest rates, inflation, and other economic
variables like GDP growth and inflation affect the demand for cars. Honda's sales and
profitability are liable for economic fluctuations.

The Political and legal environment has an impact on Honda's operations in regards to
laws and regulations regarding security, carbon emissions, and other matters. The
company's production procedures, marketing, and sales may be impacted by regulatory
changes.

Sociocultural Environment variables such shifting customer tastes, shifting


demographics, and environmental concerns have an impact on Honda's operations.
Honda has made investments in the development of hybrid and electric vehicle
technology, for instance, in response to the rising demand for ecologically friendly
automobiles.

The operations of Honda can be impacted by environmental variables such as climate


change, disasters, and resource limitations. To lessen its influence on the environment,
the corporation has adopted sustainable methods such as reducing back on carbon
emissions and water use.

The SWOT analysis.

Strengths include a well-known brand, a global presence, a wide range of goods, and an
investment to research and development.

Weaknesses are being dependent on the Japanese market, sensitivity to economic crisis
periods, and relatively high manufacturing expenses.

Opportunities include expansion in emerging economies, the popularity of hybrid and


electric cars, and increasing consumer demand for ecologically friendly goods.

Threats include intense competition, changing fuel prices, and shifting consumer tastes.

Porter's Five Forces Analysis:

Threat of new entrants: New competitors may be discouraged by the automotive


industry's requirement for large financial investments.

Supplier bargaining power: Honda's reliance on a worldwide supply chain may provide
its suppliers more negotiating leverage.

Customer bargaining power: Honda customers have a lot of bargaining power, especially
in markets with intense competition.

Threat of substitutes: The automobile sector is subject to major technical improvements,


which may result in the creation of new and innovative items that may replace Honda's
products.

Rivalry among existing competitors: Particularly those with a well-known brand and a
significant market presence, is difficult for Honda.
https://www.slideshare.net/MeghnaJaiswal5/hondas-strategic-management-230158778
http://fernfortuniversity.com/term-papers/pestel/nyse4/682-honda-motor-co---ltd-.php
https://ivypanda.com/essays/honda-motors-company-business-environment/
https://www.researchgate.net/publication/332866459_HONDA_STRATEGIC_ANALYSIS

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