SPEAKING 1 – CODE S1.

1
PART 1
In this part of the test, you are asked to talk about your career plan.

 Do you have any particular ambitions or hopes for the future?

Well, perhaps 1 or 2 years later, I will apply trading intern position for Shopee which is one of biggest
trading products in Asia and I can acknowledge from senior here to enhance practical skills and
knowledge. After graduating from UEH, if I have an opportunity to work in HCM I will choose any
job which is related to my major maybe I will work for multinational company to earn a living and
help my parents to bring up my younger brother and even myself.
 What skills are important for your sort of work?
I believe we have to be responsible first because if we have responsibility, our work will be
accomplished on time which results in high quality for our company. In addition, teamwork is not only
vital for uni life but also in working life.
 What aspects of your work/study are you not so keen on?
I would say IT because there are too much formula and also scientific theory. Some assignment we
have to dowload apps which we have never used before. Therefore, I find IT is the hardest and toughest
 What is your long-term goal in your life? How would you achieve it?
To be honest, applying for trading international company is my long term passion. To contribute to
international coorporation, I have to study foreign languages as much as possible and now I’m study
French to achieve my goal.
 What opportunities are there for working abroad?
People nowadays have a variety of opportunities to work overseas. They can get scholarship of governments and
even totally free
Or they invest a sum of money
PART 2

In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the
topics from the two given below and then talk for about one minute. You have one minute to prepare your
ideas.

A: Advantages and disadvantages for companies of product endorsements?

Ad: -Spread attract
Cost money, takee time

B: How can companies create brand loyalty?.

Brand reputation by producing quality products, Connecting with your users helps you to create a sense
of belonging and community. Share your brand’s new and exciting developments, or news and opinions
in your space, to get your users enthusiastic and engaged. Understand what they need
Get leadership

Enhance customer services Offer free services

For example nike is always the most valuable sprort brands: offer free exchange and birthday gifts for their

PART 3

In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt and
then about three minutes to discuss the topic with your partner. Then, the examiner will ask you more
questions related to the topic.

For three candidates

Jeane de Brion is a jewelry company in Boston, USA. A year ago, it launched a line of jewelry with the
brand name “Cecile’. This is the name of the French designer who created the collection. Unfortunately,
the Cecile line has not achieved its sales targets because of the following reasons:

1) marketing strategy is wrong,

2) the jewelry is fairly fashionable, but not a lot different from competing products and
3) the products are not promoted in the right way and are not solid in places which reflects the high
status of jewelry.

Discuss the situation together and decide:

 What kind of marketing strategy is appropriate and effective?use advertising

 Follow –up questions

1. What do you think some people dislike about brands?

Because of low quality product their products aren’t the same as they advertised
Over advertising is one of the greatest reasons
Also, brand doesn’t improve and develop their products, I mean they don’t manufacture new
design, color or style which results in old-fashioned brands

2. Can give an example of a successful or unsuccessful jewelry brand in your country?

Ceci- you exorbitant price but the quality is not like we expected
Lack of style, color, material
3. What’s your favorite jewelry brand or any brand? And how loyal are you to the brand?
Pnj price is suitable and affordable for all walk of life. Even we can choose for any occasion
wedding, hang out or wear for fashionable reason. Service is one of reasons I am loyal to the brand
4. What action can companies take if they start to lose market share?
Drop prices

Advertise more

Lobby

Increase R&D

Cut costs

Enter new markets

5. What is your insight about this quotation, “Products are made in the factory, but brands
are made in the mind?” – Walter Landor (1913-1995), branding pioneer.

Build loyalty, fame, adversing to attract use brain to think

Product seems to be physical feature
 SPEAKING 1 – CODE S1.3
PART 1
In this part of the test, you are asked to talk about your career plan.

1. What made you decide to study?

Long term goal is success fulfill my dream and find my true passion earn a living
and short term goal
2. What are your objectives for your career?
Achieve my ambition and get high salary as much as possible. Because when I have goal or purpose to
do something, I will work more effectively. While, Salary is my motivation to work hard
3. How helpful will your studies be to your career?

4. Would you like to run your own business in the future?

State-owned although it is extremely hard

5. What characteristic would you have in order to attain your career goals?
-patient to deal with difficulties and address trouble
- curiosity and ambition are also vital -> need to exchange knowledge with senior to improve

PART 2

In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the

A: Factors do you consider when choosing an airline company.

- cancellations are an unfortunate fact of flying, but there is an undeniable correlation between
some airlines and a higher delay and cancellation rate. Price and offer -> affordable, serve
breakfast have a larger legroom
Attitude of flight attendants whether they are helpful or hospitable or not

topics from the two given below and then talk for about one minute. You have one minute to prepare your
ideas.

PART 3

In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt and

B. Travel hassles or troubles that irritate you most. Explain it!

Cancellation waste time -> do a variey of things in stead
Long queue while checking some airline company they just open a few check-in
desk
then about three minutes to discuss the topic with your partner. Then, the examiner will ask you more
questions related to the topic.

For three candidates

Business Travel Service Services (BTS) is based in Philadelphia, USA. One of its most
important clients is the largest multinational corporation Neo Tech, whose head office is also
in Philadelphia. Recently, Nanotech’s senior executives have had problems when they have
been on business trips organized by your company. The following problems are 1) hotel
inconvenience and safety problems, 2) car rental services and excessive charge problems, 3)
No receipts or declaration of the lost luggage, and 4) a diverted flight due to a weather
condition resulting in extra payment for the hotel.

Discuss the situation together and decide:

 What can BTS do to help to solve the problem?

 Should the executive in each case should deal with the problems effectively?
 What is the best solution for each executive problem?
 SPEAKING 1 – CODE S1.4
Apologize sincerely, offer free night stay for vip room, promise to upgrade and never let happen again
1.

Follow –up questions

1. Which do you think is the most prioritized problem to solve?

2. Have you traveled in business class? How was it?
3. What is your favorite method of travel to your destination? Why?
4. Which one is the best local airline company in your country? Loyalty low cancellation rate,
offer meals more than another airline afforble price
5. How do they maintain and sustain their company services?
Get leadership, the leader have to make instinctual dicision to make sure what the company need to
develop. Don’t be afraid to grow, To sustain growth, they must have the mindset of
embracing risk as your best friend.
And teamwork is extremely important

PART 1
In this part of the test, you are asked to talk about your career plan.

 What does success mean to you? I define success very simple

Success is when I can fulfill my dreams and I feel happy and satisfied with my life
They are getting favorite job or better result in education
Also, making my parents happy and proud of me is one of my great success
 \What is the thing you like the most in the world? Success because I do obtain my goal which I
have contributed for a prolong period, so I feel satisfied
 How do you take challenges? Accept, take action plan, solve carefully
 What changes in business do you expect will happen in the future?

 What characteristics would you apply to achieve success in your career?

PART 2

In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the
topics from the two below and then talk for about one minute. You have one minute to prepare your ideas.

A: The most difficult but significant change in your life.4

Move to HCM
Live independently from family especially when I got sick
It is difficult to move furniture and commodities from my home to sg bc it takes more than 5 hours
Earn a living
Turn to for advice

B: Talk about recent changes that have happened in your town, company, or
country.
Upgrade to a city level 1

PART 3
In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt and
then about three minutes to discuss the topic with your partner. Then, the examiner will ask you more
questions related to the topic.

For three candidates

The transportation business is hugely and widely demanding now due to higher fare prices of other modes of
transportation such as a motorbike, a taxi, etc. An international transport company will launch an information
technology application (ex. Grab, GoViet, Gojek) in response to the current problems and needs of
commuters to have affordable, convenient, and secure safe travel.
 SPEAKING 1 – CODE S1.5
Follow-up questions

1. In this situation, what is the most difficult to deal with?

To satisfy customers
because there are numerous grabber with different characteristics but many people they require each
criteria

2. What can be learned from this experience? How can the company manage change
more effectively in the future?
Company should train their drivers in a framework to show respect the customer
And they should have a small interview with customer to understand their need so that
they can upgrade their quality
3. What do you think are the problems that businesses face when going through change?
It’s hard to adapt new changes or environment
Difference of opinions
Lack of knowledge to deal with unexpected situation
4. Give one example of a local organization or industry that has failed to manage change.
Blackberry ignored touch screen based technology while ip and other brands launch new era
5. What are your thoughts about the new change of management from Go Viet to Gojek
company? Give some reasons why did it change?
Great and vital change in fast-spaced world because of the high transporting demand of people especially in bustling city.

Gojek allow people to use goride gocar and new function are gosend and gofood =
. extremely convenient
SPEAKING 1 – CODE S1.6
PART 1
In this part of the test, you are asked to talk about your career plan.

 What do you like about the company/school you work/study for?

Energetic environment there are many club and extra activities
 How do you get a promotion at work/in your business/country?
I usually exchange knowledge with my senior and my friends to improve myself, which results in high
quality in study
Always take action when I am advised to do something (redo my project…)
Learn from the Internet to acquire more knowledge
 What opportunities have you considered to increase your skills or qualifications?
Participate in club at universities
 Which aspects of business interest you most?
Deal with problem and understand customers’ need
 What changes in business do you expect will happen in the future?

PART 2

In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the
topics from the two below and then talk for about one minute. You have one minute to prepare your ideas.

A: Importance of showing a persons’ status in an organization.

B: Good and bad qualities of an organization.

Good: patient, innovative, ambitious to deal with unexpected
Bad: many hectic rules, decentralized, take abuse of workers

PART 3

In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt and
then about three minutes to discuss the topic with your partner. Then, the examiner will ask you more
questions related to the topic.

For three candidates

International Business Conference

The clothing brand company you work for is keen to participate in an international fashion conference
abroad. You have been asked to make recommendations about the company’s participation.

Discuss the situation together, and decide:

 how to select members of staff to represent the company at the conference

 what practical arrangements would need to be made by the company before the conference

 how the company should respond after the conference to the interest shown in its products.

Follow –up questions

1. Would you like to take part in an international business conference? (Why/Why not?)
Gain practical skills
 SPEAKING 1 – CODE S1.7
2. What are the benefits for the staff of an organization attending international conferences?
Integration is a great chance for them to improve and exchange knowledge
listen to different points of view and to learn new ideas and trends in your field.
Broaden horizons
Acquire new knowledge
3. What advantages are there for the city where an international conference is held?
Attract visitors -> become famous -> higher income from tourism
Bring new knowledge, experiences and expertise
Support economic policy in priority areas
4. How do you think international markets will help to develop a local market in the future?
- Potential customers ->
- Various products and commodities
- Save time to exchange and trading
- Richer
5. Would you prefer to work for a company where the headquarters make the major
decisions or for one in which regional offices are given considerable decision-making
powers?
Because you can listen and share your ideas, opinions to understand whether you are right or wrong to improve
yourself. And a variety of ideas can make a higher quality result than only one opinion.
Express solidarity and enthusiasm
SPEAKING 1 – CODE S1.8
PART 1
In this part of the test, you are asked to talk about your career plan.

 What kinds of work are most popular in your hometown?

Nine to five work because it is the most steady work
They don’t have to worry abt unemployed status bc almost are state-owned companies
Which aspect of your work/study do you enjoy most?
Teamwork
 Do you use computers much in your studies/work?
aYes of course I lean towards typing than writing on paper bc it saves time and it is much more
convenient. I need my laptop to get announcement or send email for my teachers and friends, so I use
laptop on a daily basis
 What changes in business do you expect will happen in the future?
I believe business will be more expand not only in domestic country but also in foreign countries
Competing will reach a higher level because there are numerous agencies, companies
Aware of disruption as well

 How easy or difficult is it to get a promotion in your company /country?

It depends on the scale, situation of the company
If people can meet the demand of the company such as being productive, contributing ideas to
launch new campaign

PART 2

In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the
topics from the two given below and then talk for about one minute. You have one minute to prepare your
ideas.

A: The effective and clever slogan that you remember from

an advertising campaign.

B: A viral campaign that has offensive advertisement practices.

 Dove: Body Positive Packaging

Famous beauty brand

Reach audience and customers target
In fact, the campaign has been running for 15 years and is widely noted as
one of the most successful marketing campaigns
However, they used the black for advertising and compared with the result-
the white after using its product

Sent wrong message

PART 3

In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt and
then about three minutes to discuss the topic with your partner. Then, the examiner will ask you more
questions related to the topic.

For three candidates

Delta Advertising agency with a reputation for creating imaginative and effective campaigns is
competing for new business. Your company is based in South Dakota, USA. It is competing for several
new contracts. It has been asked to present ideas for exciting new campaigns to the management of the
companies concerned. Concepts are required for the following new goods and services.
SPEAKING 1 – CODE S1.9

Follow –up questions

1. What special promotion will you use at the start of the campaign?
High quality and increase brand loyalty
2. Do you find advertising persuasive?
It depends on the situation
Good ad: express messages, not offensive
3. What is the most shocking advertisement you have seen?
Dove
One of the most famous beauty brands
Used the image of the black and compared with the white after using their cosmetic
Disappointed and lost customer target
4. Do you think advertising is too expensive nowadays? What are the different and
practical methods of advertising?
No, using media, article, billboard
What factors do you need to consider when preparing a business presentation?

- Have knowledge abt business bc it kinda abstract

- Pay attention to description in order not to confuse

- Use data to analyze and demonstrate

SPEAKING 1 – CODE S1.10
PART 1
In this part of the test, you are asked to talk about your career plan.

 Do you have a preference about the sort of business you would like to be in?
 Which factors are the most important to you in choosing a job or a career?
 What type of business in general do you think will be most successful in the future?
 What can you do now to succeed in your life?
 Does working in a foreign country attract you?

PART 2

In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the
topics from the two given below and then talk for about one minute. You have one minute to prepare your
ideas.

A: Types of business are making profits or losses.

B: A successful and leading foreign company has

tremendous competition in the local business market in
your country.

PART 3

In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt and
then about three minutes to discuss the topic with your partner. Then, the examiner will ask you more
questions related to the topic.

For three candidates

You are the Managing Director of BL Business Enterprise Incorporation. Your company intends
to buy one of these businesses located in your country. 1) a travel agency, 2) a sports apparel, 3)
a sports and leisure center.

Discuss the situation together and decide:

 choose one of the businesses and why you wish to buy the business
 how you will assess or evaluate the chosen business as a successful profit in the
market
 what plans do you have for its future development

Follow –up questions

1. In venturing into a start-up business, which is the easiest way to raise finance?
2. Which local or international company shares are going up or down at the moment?
3. What sort of things do big companies need to insure against in terms of acquisition?
4. Can you think of any businesses which have gone bankrupt recently?
5. What are your opinions about the bankruptcy of Uber Company? Give some definite
reasons why did it fail?