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Concept Paper Template 2023 12 Bronte

This paper aims to examine how local businesses can leverage mobile payment methods to gain a competitive advantage. It recognizes that while mobile payments are widely used by large corporations, their adoption among small, locally-based businesses in remote areas has been low. The study seeks to identify factors that influence local businesses' use of mobile payments, such as perceived risks, payment characteristics, and personal innovativeness. It will survey 478 local Kenyan businesses to determine how these factors impact their adoption of mobile payment methods and ability to achieve competitive superiority. The research is expected to be completed within 3 weeks using a cross-sectional survey design and both quantitative and qualitative data analysis methods.

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Jodelyn Mae Singco Cangrejo
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1K views

Concept Paper Template 2023 12 Bronte

This paper aims to examine how local businesses can leverage mobile payment methods to gain a competitive advantage. It recognizes that while mobile payments are widely used by large corporations, their adoption among small, locally-based businesses in remote areas has been low. The study seeks to identify factors that influence local businesses' use of mobile payments, such as perceived risks, payment characteristics, and personal innovativeness. It will survey 478 local Kenyan businesses to determine how these factors impact their adoption of mobile payment methods and ability to achieve competitive superiority. The research is expected to be completed within 3 weeks using a cross-sectional survey design and both quantitative and qualitative data analysis methods.

Uploaded by

Jodelyn Mae Singco Cangrejo
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

LEVERAGING ON MOBILE PAYMENT METHODS TO GAIN COMPETITIVE

ADVANTAGE BY LOCAL BASED BUSINESSES

A Concept Paper
presented to the
Senior High School Department
Southern Christian College

In Partial Fulfillment of the Course


English for Academic and Professional Purposes

Submitted by:

Dela Cruz, Juan Carlos B.


Dela Cruz, Juan Carlos B.
Dela Cruz, Juan Carlos B.
Dela Cruz, Juan Carlos B.
Dela Cruz, Juan Carlos B.

Submitted to:

Juan Carlos B. Dela Cruz, LPT

NOVEMBER 2023
Introduction
Mobile payment methods have popularity with big businesses operating in large towns
and cities across the world. These payment methods enable the business customers to access
their cash at the point of sale and do not need to have physical money to complete their
transactions. This study will therefore help in understanding the mobile payment methods
preferences for the local based business and how and why these preferences have failed to
prevail. The research will therefore address that gap that is viewed as the low uptake of mobile
payment methods by the local based businesses which are essentially operating in remote areas
and to bridge the gap of strategic implementation of information technology systems in business
to gain competitive advantage.

Purpose of the Study


It is estimated that more than 5 billion people have access to mobile phone devices and
that out of this figure about a third of the population is based in local areas. Further, the village-
based businesses do not have immediately access to the physical money banking system as they
are located kilometers away. Porter (2011) notes that in order for businesses to achieve and
sustain superior performance, they must be able to implement systems that are competitively
superior. The concept will therefore be intended to identify the salient factors that local
businesses can apply in leveraging on mobile payment methods to gain competitive advantage.

Preliminary Literature Review


Several studies have concluded that mobile payment methods is one of the major factors
put in place by businesses in gaining competitive advantage, however this has also, not been
achieved in remote areas. As a result, Onyango et al. (2014) in their study on mobile phone
technology and the evident performance of micro and small enterprises, concludes that there is
an impact on the use and implementation of mobile phone technology to achieve the full
business performance. The literature and conclusions from the scholars however fail to answer
specific questions that related to leveraging on mobile payment methods to gain competitive
advantage for local based businesses. Most of the studies were focused on businesses and
companies in towns and cities with the area of interest majoring on performance whether
competitively or not. This study will therefore be focused on the factors of consideration for
leveraging on mobile payment methods to gain competitive advantage by local based businesses.

Objectives of the Study


The research paper seeks to achieve its general objective of leveraging on mobile
payment methods to gain competitive advantage by focusing on the following specific
objectives:
1. To determine the influence of perceived risks on the use of mobile payment methods to gain
competitive advantage by local based businesses.
2. To determine the influence of M-Payment characteristics on the use of mobile payment
methods to gain competitive advantage by local based businesses.
3. To assess the influence of personal innovativeness on use of mobile payment methods to gain
competitive advantage by local based businesses.
Research Question and Hypotheses
This research attempts to answer the following questions:
1. Does perceived risks influence the use of mobile payment methods to gain competitive
advantage by local based businesses?
2. Does M-Payment characteristics influence the use of mobile payment methods to gain
competitive advantage by local based businesses?
3. Does personal innovativeness influence the use of mobile payment methods to gain
competitive advantage by local based businesses?

Proposed Methodology
The study intends to use cross sectional survey design in determining the leverage on
mobile payment methods to gain competitive advantage by local based businesses. The study
will sample 478 local based businesses registered in Kenya which are mainly registered and
operated in village area settings. The study will collect both primary and secondary data, and the
quantitative data generated will be analyzed using descriptive statistics which will include
percentage distribution, mean and the frequency counts. The qualitative data from the study will
undergo transcription and reported in themes and sub-themes.

Proposed Research Timeline


The project is expected to be completed in 3 weeks with the following indicated as the
activity’s durations for every section of the research project:
Research Section Duration
1. Title 1 day
2. Introduction 1 day
3. Purpose of the Study 2 days
4. Preliminary Literature Review 3 days
5. Objective of the Study 1 day
6. Research Questions and Hypothesis 1 day
7. Research Methodology 1 day
8. Data analysis interpretations and discussions 1 week
9. Summary conclusion and recommendations 2 days
10. Reviewing work for final submission 2 days

References
Porter, M. E., (2011). Competitive advantage of nations: creating and sustaining superior
performance. Simon and Schuster Publishing, 7 (3), 150-162.
https://doi.org/10.57200/apjsbs.v19i0.189

Onyango, R. A., Ongus, R. W., Awuor, F. M., & Nyamboga, C., (2014). Impact of adoption and
use of mobile phone technology on the performance of micro and small enterprises
in Kisii Municipality Kenya. World Journal of Computer Application and
Technology, 2 (2), 34- 42. http://dx.doi.org/10.7575/aiac.ijels.v.8n.1p.127

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