How to Do 10 Hours of

Research in 20 Minutes:
The Marketer’s Guide to 

Google Gemini & NotebookLM
What’s Inside
3 The challenge of traditional research

5 How Google Gemini Deep Research Works

Using NotebookLM for AI-Driven

12
Knowledge Management

How to Stack AI Tools for a Complete

17
Research Workflow

24 Real-World AI Use Cases for Marketers

The Challenge of
Traditional Research
Traditional research sucks up your time. It's the black hole of marketing productivity where hours
disappear with minimal return.

When you're manually searching for information, you're crippling your efficiency.

“As Kieran Flanagan puts it: “What I would have done before
this is I would have gone and done a bunch of manual
research and kind of called it and copied it together... I
probably only would have gone to like 10 or 15 of those 32
websites. I wouldn't have found all 32.”

Let's be honest about traditional research:

You're settling for incomplete information

You're wasting hours that could drive revenue

You're missing insights your competitors might catch

You're falling behind while trying to keep up

For marketers who need to become experts on new topics quickly, the old way is a
competitive liability, not just an inconvenience.

How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 3
Why AI is a game changer for marketers
AI research tools aren't just better—they're in a different league altogether. They transform the
knowledge game completely.

“ieran nails it: We're talking about how you go from knowing very very little
K “ ,
about something to being a top 20% expert in knowledge in a topic in days or
weeks, not months or years.”

Here's the unfair advantage AI research gives you:

10x time compression

What took days now takes minutes—full stop

Superhuman coverage
AI processes more sources than your entire team could handle

Connect-the-dots brilliance
AI spots patterns across sources that humans simply miss

Democratized expertise
Anyone on your team can develop subject matter expertise rapidly

“ Marketers not embracing AI research are already

falling behind—and the gap is widening every
The result? As Kieran puts it, it's day. The competitive edge isn't coming next year.
“transformational in terms of your ability It's here now.

to find, access and process information.”

Ready to create an unfair advantage for yourself?
Let's dig into how these tools actually work.

How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 4
How Google Gemini
Deep Research Works
Automating research with AI
Google Gemini's Deep Research doesn't just assist your research—it revolutionizes it. This isn't an
incremental improvement; it's a complete paradigm shift.

“
Kieran doesn't mince words about its impact: “I'm a very curious person. I want to get
into the details of a topic and deep research has been an amazing way to do that.”

Here's the simple yet powerful process:

1 You ask a detailed question

2 Gemini does the hard work by

crawling dozens of sources

3 It synthesizes everything into a

comprehensive report

4 You get expert-level insights in

minutes, not days

How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 5
 Quick Steps for Automating
Research with Google Gemini:

1 Go to Google Gemini (gemini.google.com)

2 Sign in with your Google account

3 Click on "Deep Research" in the options

4 Enter a detailed research query 


(be specific about what you want to learn)

5 Wait as Gemini searches multiple sources 


(usually 3-5 minutes)

6 Review the generated report with all citations included

While other marketers are still gathering information, you're already

implementing insights and moving on to your next challenge.

How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 6
Synthesizing large amounts of information quickly
Here's why this is a game-changer: Gemini doesn't just find information faster—it processes
information at a scale no human could match.

“
Kieran highlights what makes this so powerful: “What you'll see right now is that
Gemini is working and it has researched over 32 websites on this topic. You can
see all of them there, has everything attributed and now it's in the midst of creating
my report.”

The competitive advantages are clear:

You access more sources than your competition even knows exist

You get consistent analysis across all materials

You receive organized insights ready for immediate use

You maintain credibility with proper attribution

How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 7
 Quick Steps for Synthesizing
Information with Google Gemini:

1 Examine the list of sources Gemini has processed

2 Review the structured report with main sections and subsections

3 Click "Open in Google Docs" to save the report for further 


use or sharing

4 Verify key information by checking the original 


sources if needed

“
The time savings are nothing short That's not just efficiency—it's a direct
of revolutionary. Kieran puts it competitive advantage over marketers
stuck in the old research paradigm.

bluntly: “That took about five

minutes. Before, that would have
taken me five hours.”

How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 8
Example: Conducting AI agent research in minutes
Want to see this in action? Here's how Kieran leveraged Gemini to become an instant expert on AI
agents and their marketing applications.

“
His request was direct, specific, and succinct: “I want you to do a deep research
project for me on artificial intelligence agents. I want to know what they're capable of
automating well today, what they're not capable of automating well today, when
should I use an agent versus a traditional web application? And how should I think
about how AI agents should be used in marketing?”

How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 9
Within minutes, Gemini delivered a detailed report that would have taken hours—if not days
—to compile manually.

This isn't just saving time—it's redefining what's possible for marketers who need to quickly develop
expertise across multiple domains. While your competitors are still figuring out the basics, you're already
implementing advanced strategies.

How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 10
 Kieran Flanag
an

Kipp Bodnar

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How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 11
Using NotebookLM 

for AI-Driven Knowledge
Management
Organizing research in a digital notebook
Gemini gets you the raw materials, but NotebookLM turns information into actionable intelligence.
This isn't just a note-taking app—it's a knowledge command center.

How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 12
 “
Kieran explains the core purpose: “The goal of this tool is to let you create a notebook
of lots of materials that you're trying to learn about or work with.”

What makes NotebookLM a marketer's secret weapon is its flexibility.

Your notebook becomes a centralized hub for:

Gemini research reports YouTube videos and podcasts

Web articles and blog posts PDFs and other documents

Email newsletters

Quick Steps for Creating 


a Digital Notebook:

1 Go to notebooklm.google.com 5 Import your Gemini research 


by selecting "Google Docs"
2 Click "Create a new notebook"
6 Add additional sources 

3 Name your notebook based on (articles, videos, etc.) via URL 

your research topic or direct upload

4 Click "Add Sources" to begin 7 Organize sources with labels 


importing content if needed

While other marketers struggle with disconnected research files scattered across their drives,
you'll have a single, unified knowledge base ready for action.

How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 13
Creating interactive, AI-powered summaries
Here's where most marketers miss the point: NotebookLM isn't just storage—it's an active intelligence
partner that extracts exactly what you need to know.

“ieran shows how a simple prompt unleashes this power:

K “I would
like a detailed
summary from all sources that outlines the five best uses of AI agents today. Five
examples of how to use them in your marketing and an executive summary.”

Quick Steps for Creating 


AI-Powered Summaries:
1 Add all your research sources to NotebookLM 

(reports, articles, videos, etc.)

2 Click on the prompt field at the bottom of your notebook

3 Enter a specific request 


(e.g., "Create a summary of the key points about AI agents in marketing")

4 Be specific about the format you want 


(bullet points, executive summary, etc.)

5 Review the generated summary, which will include citations 


to your source materials

How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 14
 The system responds with insights pulled from across all sources,
complete with citations. This capability lets you:

Extract critical insights in seconds, Focus on applying knowledge rather

not hours than organizing it

Create ready-to-share deliverables Generate new content based on

for stakeholders solid research

While your competitors are still reading through their research, you're already
implementing the key insights.

Audio overviews and interactive Q&A

This feature isn't just cool—it's a “
productivity multiplier that turns dead time “This is like having a personal podcast,"
Kieran explains. The system creates audio
into learning time. NotebookLM transforms
your research into an interactive podcast summaries of your research that you can
you can engage with anywhere. consume on the go.

Quick Steps for Audio Overviews:

1 After adding sources to your notebook, locate the "Generate Audio
Overview" option

2 Click to generate the overview (processing takes a few minutes)

3 Once ready, press play to listen to your personalized research podcast

4 The overview will synthesize information from all your sources

How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 15
Even more revolutionary is the interactive Q&A feature. You don't just listen—you participate.

“
When Kieran asks, “I was hoping that you could explain to me how I should be using
AI agents in my marketing strategy based on what you two know," the system
responds with relevant insights drawn directly from his sources.

Quick Steps for Interactive Q&As:

1 While listening to the audio overview, click the 

"Join Conversation" button

2 Ask your question when prompted 


(e.g., "How can I apply this to my email marketing?")

3 The AI hosts will respond with relevant information from your sources

4 Continue the conversation with follow-up questions as needed

“
Kipp highlights the practical business impact: “You can take all those documents,
have NotebookLM generate a personal podcast for you, right? A podcast that is just
for you, that you can then listen to on your walk, on your commute, wherever it may
be, and be fully prepped.”

This means turning your commute, workout, or lunch break into productive learning time—another edge
over marketers stuck in traditional research methods.

How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 16
How to Stack 

AI Tools for a Complete
Research Workflow
Step-by-step guide to using Gemini and 

NotebookLM together
Using these tools separately is powerful. Stacking them creates a research superpower that most
marketers don't even know exists.

“
Kieran doesn't hold back on his assessment: “I think Google has built the best stack of
products for research on the planet. Like, if you are trying to do great research, I think
the combination of Google Gemini 1.5 with deep research and NotebookLM is
unmatched for the ability to get a lot of information in one place.”

Quick Steps for the

Complete Workflow:
1 Start with Gemini Deep Research to gather comprehensive information

2 Export your Gemini research report to Google Docs

3 Open NotebookLM and create a new notebook for your topic

4 Import your Gemini research as your first source

How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 17
 5 Add complementary sources (articles, videos, newsletters)

6 Use NotebookLM to generate summaries across all sources

7 Create an audio overview for on-the-go learning

8 Use interactive Q&A to explore specific aspects of your research

This isn't just a better research system—it's a complete knowledge acceleration platform that
compounds your marketing intelligence advantage.

11 practical applications for content creation, 


marketing strategy, and more
These aren't just cool tools—they're business accelerators that directly impact your marketing
performance. Here's how the Gemini + NotebookLM stack transforms key marketing functions:

Content Creation Workflow:

1 Use Gemini to research a topic 4 Create audio summaries to share

thoroughly (industry trends, key points with your content team
competitor approaches)
5 Use the interactive Q&A to explore
2 Export research to NotebookLM creative angles and examples
and add examples, case studies,
and relevant media

3 Generate a content outline based

on the consolidated research

How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 18
Marketing Strategy Development:

1 Research market trends and 4 Share audio overviews with

competitive landscape with Gemini stakeholders for alignment

2 Add customer feedback, sales 5 Use interactive Q&A to test

data, and industry reports to strategic assumptions
NotebookLM

3 Generate summaries that identify

strategic opportunities

Customer Research:

1 Use Gemini to research target 4 Create audio summaries of

audience behaviors and customer insights for your team
preferences
5 Use interactive Q&A to explore
2 Import customer feedback, specific customer segments
surveys, and support tickets into
NotebookLM

3 Generate audience personas based

on all sources

“
Kipp highlights the power of this approach for customer research: “You can create
basically a custom podcast of your customer NP's and in ten minutes get the best
summary ever of what your customers do and don't like about your product.”

How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 19
Industry Analysis for New Markets:

1 Use Gemini to research industry 4 Create an audio summary for

trends, market size, and key executives considering market entry
players in a new sector
5 Use interactive Q&A to explore
2 Import analyst reports, news regulatory challenges or regional
articles, and competitor websites differences
into NotebookLM

3 Generate a comprehensive market

overview with growth projections

Competitive Intelligence Program:

1 Research competitors' product 4 Create regular audio briefings on

offerings, pricing, and positioning competitor movements for your
with Gemini sales team

2 Add earnings calls transcripts, 5 Use interactive Q&A to explore how

customer reviews, and marketing competitors address specific
materials to NotebookLM customer pain points

3 Generate a competitive matrix

highlighting strengths and
weaknesses

How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 20
Campaign Planning and Development:

1 Research successful campaigns in 4 Create audio overviews of

your industry using Gemini campaign concepts for creative
team alignment
2 Import performance data from
past campaigns, audience insights, 5 Use interactive Q&A to explore
and creative examples to potential campaign risks or
NotebookLM messaging refinements

3 Generate a summary of effective

messaging approaches and
channel strategies

Product Marketing Preparation:

1 Use Gemini to research customer 4 Create audio summaries of value

needs, competitor products, and propositions for sales enablement
market gaps
5 Use interactive Q&A to address
2 Add product specs, engineering common objections or technical
documentation, and beta user questions
feedback to NotebookLM

3 Generate positioning documents

that align features with market needs

How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 21
Social Media Content Strategy:

1 Research trending topics and 4 Create audio briefings for social

content performance patterns 
 media creators
with Gemini
5 Use interactive Q&A to brainstorm
2 Import engagement metrics, content ideas for specific
audience demographics, and high- platforms or campaigns
performing content examples to
NotebookLM

3 Generate a content calendar with

theme recommendations and
format suggestions

Events and Webinar Planning:

1 Research industry events, 
 4 Create audio briefings for event

speakers, and popular session planning teams
topics using Gemini
5 Use interactive Q&A to explore
2 Add attendee feedback, session logistics questions or
recordings, and presentation programming alternatives
materials from past events to
NotebookLM

3 Generate recommendations for

formats, topics, and speaker
selection

How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 22
SEO Content Optimization:

1 Use Gemini to research keyword 4 Create audio summaries

opportunities, search intent, and top- explaining SEO strategy to 

ranking content content creators

2 Import analytics data, search console 5 Use interactive Q&A to explore

reports, and competitor content into specific ranking factors or content
NotebookLM structure recommendations

3 Generate content briefs organized by

search intent and keyword clusters

Crisis Communication Planning:

1 Research similar crisis situations in 4 Create audio briefings for

your industry using Gemini leadership on crisis readiness

2 Add crisis response examples, 5 Use interactive Q&A to practice

media coverage, and stakeholder responses to potential media
feedback to NotebookLM questions

3 Generate response templates and

communication workflows for
different scenarios

How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 23
Real-World AI 

Use Cases for Marketers
Personalizing marketing and customer engagement
Let's get real: Personalization without AI is just guesswork. With tools like Gemini and NotebookLM, 

it becomes precision marketing.

“
The number one AI application in marketing? As Kieran puts it: “Personalizing your
marketing, customer engagement. That's the number one use case we have seen in
doing our work at HubSpot with AI.”

Quick Steps for Personalization:

1 Use Gemini to research customer segments and personalization strategies

2 Import customer data, engagement metrics, and feedback into

NotebookLM

3 Generate personalized messaging frameworks for different segments

4 Test personalization approaches with interactive Q&A

5 Implement insights into your marketing automation platform

Marketers who aren't leveraging AI for personalization aren't just missing opportunities—they're actively
falling behind competitors who can understand and address customer needs with greater precision.

How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 24
Automating social media and email marketing
AI isn't just enhancing marketing—it's eliminating the tedious tasks that drain your 

team's creative energy.

Quick Steps for 


Marketing Automation:
1 Research best practices for automation using Gemini

2 Import performance data and current workflows into NotebookLM

3 Identify automation opportunities within your existing processes

4 Create structured templates and decision trees for AI assistance

5 Gradually implement automation while monitoring performance

Smart marketers aren't asking if they should automate—they're asking what they should automate next
to free up more strategic thinking time.

AI-driven content creation and campaign management

Content creation without AI assistance is the marketing equivalent of using a typewriter in the digital age
—functional but wildly inefficient.

“ipp
K odnar cuts to the heart of the matter: “We're going to use AI and engineering to
B

automate a lot of the manual work that, quite frankly, no human likes to do. Nobody
likes writing podcast descriptions, right? What a human likes doing is coming up with
what's the topic for the podcast? What are people really going to like about it,
honing? That intro to get people hooked right off the bat, right? That's where a human
wants to spend their time.”

How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 25
 Quick Steps for 

AI-Driven Content Creation:
1 Use Gemini to research topics and gather comprehensive information

2 Import brand guidelines, past content, and performance metrics into

NotebookLM

3 Generate content outlines and drafts based on your research

4 Review and enhance AI-generated content with your unique perspective

5 Create audio summaries to brief stakeholders on content strategy

“or campaign management AI agents don't just assist—they transform the process by
F ,
“managing an entire social media campaign... generating content, then scheduling posts, and
even analyzing engagement.”

The key insight is clear: AI doesn't replace human creativity—it amplifies it by handling the grunt work.
This isn't about eliminating marketing jobs; it's about eliminating marketing busywork.

“
As ipp e plains: NotebookLM for research focused purposes especially for
K x “ ,
customer research or storytelling research is a really great tool to help you bring
everything together, get a deep understanding, and then output summaries and audio
or text to really get a condensed understanding of what's going on.”

Marketers who embrace these AI tools aren't just working smarter—they're playing an entirely different
game than their competitors.

How to Do 10 Hours of Research in 20 Minutes: The Marketer’s Guide to Google Gemini & NotebookLM 26