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Citibank Market Analysis

Citibank faces various social, technological, economic, political, and environmental factors according to a STEEP analysis. Globally, populations are aging in developed nations while education and internet access are rising. Technological advances are enabling more integration of customized software. Politically, globalization is increasing cross-border transactions while financial regulation is growing. Citibank has low bargaining power from suppliers and buyers but high competitive pressure from other banks. As an established bank with a diverse product offering and focus on customer satisfaction, Citibank has strong core competencies and reputation.

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Nihar Shah
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262 views

Citibank Market Analysis

Citibank faces various social, technological, economic, political, and environmental factors according to a STEEP analysis. Globally, populations are aging in developed nations while education and internet access are rising. Technological advances are enabling more integration of customized software. Politically, globalization is increasing cross-border transactions while financial regulation is growing. Citibank has low bargaining power from suppliers and buyers but high competitive pressure from other banks. As an established bank with a diverse product offering and focus on customer satisfaction, Citibank has strong core competencies and reputation.

Uploaded by

Nihar Shah
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Citibank

M Mohanlal

STEEP Analysis
S
Social
Global Population becoming older in Rapid advance in secure Western / Developed Nations technologies Information (Boland, D 2008) Technology (Koodel, V 2005) Humans spending more time in 89 % of population has access to travel / more electronic interfaces computers ; 53 % to internet (Nguyen, VT 2007) (Mansour, M, 2010) Rising Education levels (Trigg, M Seamless integration of customized Ecological 2006) and standard software packages Global Warming Corporate Social Responsibility * Save paper / Economical Political natural resources Globalization and rise of crossIncreasing scrutiny of financial border transactions (Burriss, J. 2009) firms and procedures (SOX, 2008) Increasing competition and risk Global Unrest and crisis / war averseness (Toohey, M. 2010) Political landscape evolving into Global Financial Crisis ( driven off protectionalists from visionaries sub-prime crisis ) in US and world (Al-Barrouqh, 2011) recession

Technological

Porters Five Forces


Bargaining power of Bargaining power of Buyers Suppliers Mandatory for every Suppliers of technology business / individual to and funds are low have bank accounts Bargaining power is Globalization forces high Competitive Pressure Overall - LOW Overall - HIGH * High Competitive pressure from banks and other financial institutions Pressure through product offerings and pricing attractiveness Overall - HIGH Threat of New Entrants Threat of substitute Highly regulated industry Reputation based on trust and returns over period of years Overall - LOW products No alternative to financial products and banks Monopoly product Overall - Low

Attractive Industry due to overall Low Threat

Core Competencies
Reputation
* 100+ years * Formed through organic and inorganic growth

Product Offerings
* Diverse product offerings for different customers / regions * Global presence

Highly Competent
Experience
* Experience of successfully implementing technology * Seamless shift with technological trends

Customer Service
* Focus / Onus on customer
satisfaction * Thorough due-diligence * End to end product offerings

Bibliography
Al-Barroqh. (2011). Political Uncertanity in the Middle East. Bloomberg. Boland, D. (2008). Baby boom in the new millenium. Journal of Social Sciences . Burriss, J. (2009). Impact of globalization on business. KPMG. Koodel, V. (2005). Exponential Technological advances in the past decade. IEEE. Mansour, M. (2010). Impact of Internet on the lives of billions. SEiBT. Nguyen, V. T. (2007). Importance of inbound tourism on national economies. Journal of Economics . Toohey, M. (2010). Risk tolerance in post-GFC era. London School of Economics. Trigg, M. (2006). Education - a requirement to develop neural capabilities. Journal of Psychology .

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