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Marketing Action Plan: Submitted by Submitted TO

This marketing action plan submitted by [NAME] to Martin Oliver, CEO of Jetts, proposes entering the Asian market over the next year. It recommends conducting market research in countries like India and China, speaking with local governments to obtain licenses, and recruiting local staff. The plan estimates costs of $1-1.5 million AUD. Key risks include disappointing customer response or strict local regulations. Performance will be measured by tracking progress on Asian market tasks and measuring customer feedback and return rates. The contingency plan addresses replacing employees if needed. Internal marketing involves training staff on customer service and motivating teamwork to achieve objectives.

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apurva gautam
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119 views

Marketing Action Plan: Submitted by Submitted TO

This marketing action plan submitted by [NAME] to Martin Oliver, CEO of Jetts, proposes entering the Asian market over the next year. It recommends conducting market research in countries like India and China, speaking with local governments to obtain licenses, and recruiting local staff. The plan estimates costs of $1-1.5 million AUD. Key risks include disappointing customer response or strict local regulations. Performance will be measured by tracking progress on Asian market tasks and measuring customer feedback and return rates. The contingency plan addresses replacing employees if needed. Internal marketing involves training staff on customer service and motivating teamwork to achieve objectives.

Uploaded by

apurva gautam
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MARKETING ACTION PLAN

SUBMITTED BY
TO

SUBMITTED

MARKETING ACTION
PLAN

Marketing Campaign

Enter
Asian
market

Conduct a research
in
few
Asian
countries like India
and China to see the
scope of Talk to the
governments
of
respective countries
to know the rules
and regulations and
get the licences and
paperwork done as
soon as possible.

Recruit
staff
and
labour from same
country as its cheap
in Asian countries
and it will be a good
benefit for Jetts as
the staff will know
well about peoples
living culture there
which will develop a
healthy relationship
between
them
eventually
benefitting business.

The
marketing

About
at

least
Manager
1
(Australia
year
-New
Zealand)

(for
conductin
g
research)

Martin
Oliver
CEO
Jetts

(for
talking to
respectiv
e
governme

From

$10000
00
to
$15000
00 AUD

(for all
the
direct
indirect
expense
s

starting
from
researc
h
to
advertis
ement,
local
govern
ment
licence
fees,
recruit
ment,
building
s
and

The
response
from the
people of
Asia can
be
disappoin
ting
which can
lead
to
cancellati
on of the
plan.

The
politics
and legal
obligatio
ns
in
some
countries
are
so
slow
or
strict
which
may arise
much
trouble
for
the
Jetts

Key Performance Indicators

Key Performance Indicators, also known as KPI or Key Success


Indicators, help an organization measure its progress towards
organizational goals. Once an organization has analyzed its
mission, identified all its stakeholders, and defined its goals, it
needs a way to measure progress toward those goals. Key
Performance Indicators are those ways of measuring the
amount of success of the business goals

Here I will set the KPIs for Jetts action plans.


For the first goal which is entering the Asian market, a KPI can
be looking at peoples feedback on this discussion and
reviews of the focus groups. Set all the tasks to be done till
setup in Asia from very beginning to end and match it with
the day to day progress, so this will be the KPI for first goal.

The second objective here is to increase the sales. So the very simple
KPI in this case will be the percentage of its income that comes from
return customers. The second KPI can be keeping the record of number
of customer assisted or registered in one month. These will give us the
idea of sale increase in that particular time.

CONTINGENCY PLANNING

In the older days contingency planning was not that


popular. Then it was only made for the disasters but now
a days businesses have to have a contingency or B plan.
It can be for the loss of data, employees, finance or
anything that needs to run the operations of an
organization. There are usually three steps of contingency
planning which are as follow

Risk assessment- This is the main step in contingency


planning. Here Jetts needs to see all the areas where they
cannot go without if the original plan fails to work. So
assess all the risky areas like if they cannot do without a
trainer so they need to write down all areas like that.

Make the plan- This step is to see what substitute can we


provide if the main plan has failed. As we took the
example of trainer so Jetts needs at least one extra on
call trainer, so in case the regular trainer calls sick or cant
make it on a day then they need to get the other trainer

Internal Marketing

Internal marketing is a process where company motivates,


aligns and empowers its employees to consistantly deliver
their best in order to achieve company objectives.

Jetts can give training classes to their employees working


in the gyms like manager, assistant manager, trainers and
all others on how to deal effectively with the different
customers. They can be taught to be presentable and
active all the time so they can motivate the customers.
They should listen and help everyone in need of
assistance.
All the staff at jetts should work as a team to achieve all of
the above three objectives. This will be the internal
marketing for jetts.

THANKYOU

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