Shoppers Say This ‘Long-Lasting’ $6 Lipstick Shade From the 90s Is ‘Better Than Lancome’

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If you love the 90s makeup, but not the medium-toned brown lipsticks, why not give yourself something else 90s-related? Frosty lipsticks were all the rage back then, ranging from ones that were sheer to the darker ones with a frosty tint. In 2025, they’re making a comeback, and now, so many people are snagging the ’90s favorite: the L’Oréal Paris Colour Riche Lipstick in Sugar Plum.

Part of L’Oréal’s four Houses of Colour Riche, the shade Sugar Plum has the perfect mix of a deep plum and a nude-y pink to create a shade that works with so many skin tones. While it’s a creamy lipstick, it’s also frosted, meaning it goes on smooth and gives your lips a shimmery or pearlescent finish. Plus, if you have chronically dry lips, you’ll love what’s inside the lipstick: vitamin E, omega-3, and argan oil.

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But not only are we obsessed with this 90s shade, so are Amazon shoppers!

L’Oréal Paris Colour Riche Lipstick in Sugar Plum

$6 $10 40% off

Buy on amazon

Buy on target $7

“Long lasting,” one shopper said. “Creamy, non-drying and lasts without major touch-ups.”

“Best lipstick ever. Better than Lancome. No matter what color you choose, it will not dry your lips and the price is very good as well. I used several colors and liked them all,” another shopper said.

A third shopper said, “This color was a total surprise! I was actually looking for a Lancome color that’s new and very difficult to find at $35.00…this one feels moist, goes on well and soft. It’s almost the color of my lips but with shine…very becoming!”

Now, there’s some speculation that this shade wasn’t released until 2010, but shoppers have confirmed that this shade was available back in the 1990s. One shopper even said, “I used to use this 30 years ago. I hadn’t been able to remember the color, but when I saw the name, I knew it was the color I had used years ago. The color is perfect and stays on for a long time. It’s creamy without feeling greasy. Great lipstick.”

So if you want lipstick for the ’90s revival trend, you can’t go wrong with the L’Oréal Paris Colour Riche Lipstick in Sugar Plum.

Read more for iconic 90s lipstick shades you can buy today.