It's interesting (if not terribly surprising) how most of these Etsy businesses simply don't scale. The thought of making the same thing over and over again is really quite foreign. I sometimes forget how much leverage we have as coders.
These business could scale, if they're owners weren't so attached to making the things themselves.
I'd bet the lady selling scarves could simply design the patterns and farm the production out to a couple women paying them $30k / yr (and take home $80k+ herself).
You are misunderstanding the Etsy community. If she did that, she would lose all of the sales she is making. Because the buyers at Etsy generally only purchase when they have a reasonable certainty that the item will be produced by the original artisan, by hand.
