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This is the number one best startup story I've ever heard. The keys I got out of it: (1) focus on the customer and the product not the culture itself, (2) charge and make money even if it takes bucking the norm, (3) have work-life balance as part of culture, (4) it's a blessing not to get funded too early, (5) remote workers are acceptable, (6) team building via getting together is very important, (7) use SEO and partner co-marketing.

If I could find anything wrong with this post, it would be that generating content is not always a good idea unless you know what you are doing. Many people can't do it well. It's like telling random people: "Go play some songs for us and then people will listen to your mp3s and you'll get more business." Well... yeah... if you are entertaining enough. Otherwise, it's just going to make you look bad.




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