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As a consumer I can relate to this. I subscribe to many monthly magazines including GQ and Esquire. I enjoy the publication as it is meant to be viewed, ads and all. Of course, now they're piled up and so I want to switch to digital. Sounds like a great solution.

GQ has a digital app or I can use iOS news stand. This was not a great experience as each issue took at least 20 minutes to download a gig of content. Of course, once the content is there the experience is rich and fantastic.

Based off my experiences, I really think a mobile web experience is best for reading magazines. Only the page I'm interested in would load and I shouldn't have to take up a whole gig of precious space to read an issue.

Just my two cents.




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