It is indeed called EMV here, it's just not marketed as such. EMV stands for Europay, Mastercard and Visa - the original consortium who agreed the smartcard payment standard. In the UK it's marketed as "Chip and PIN", but it's all EMV.
The specifications are all available online too [1] and make for an interesting, if involved, read.
EMV are responsibly for a number of specifications, including "Chip and PIN" style payment, contactless (NFC) and CAP (Chip Authentication Program - a two factor system where users are given self-contained challenge/response card readers with which virtually every EMV card is compatible).
The specifications are all available online too [1] and make for an interesting, if involved, read.
EMV are responsibly for a number of specifications, including "Chip and PIN" style payment, contactless (NFC) and CAP (Chip Authentication Program - a two factor system where users are given self-contained challenge/response card readers with which virtually every EMV card is compatible).
https://www.emvco.com/specifications.aspx