Or if they just stopped advertising it. In the UK the government tried to ban food advertising to children but there was massive lobbying from Kellogg's and they dropped it.
Regarding Kellogg's , they also started the whole "Breakfast is healthy and most important meal in the morning" BS. Since I've started intermittent fasting 16/8 (from 20.00 to 12.00) I've been loosing fat easily.
I'm interested in the 20h to 12noon fast. Is that literally nill by mouth for that period or do you have a drink of water or unsweetened tea when getting up?
I'd go for porridge at lunch on a regime like that. A younger colleague at work referred to porridge as 'warm icecream' the other day so there is hope I think.
The guy also makes great videos about bodyweight training, which I also implemented beside weights.
I usually eat dinner before 20.00, but after that nothing. Water refreshes me in the morning (I stopped with coffee 2,5 years ago and am clean since), although as written in the article above coffee ain't that big deal either.
The thing is that you get used to the "empty" feeling to the point you kinda prefer it, since you're way more focused. I also stopped drinking everything else then water, because it's the only thing that actually clenches the thirst and also supresses the "hunger" feeling (I've put hunger in quotes because actual hunger is being a day or more without food, not couple hours that many modern humans think). A great after effect is also much greater sensitivity to sugar, when you occasionally drink something sweetened like a soda or juice. You won't believe how sweet the drinks are today, when you're drinking just water for a month. This is also why I believe people keep consuming sugary products and are surprised by the amount of it inside - when your taste adapts to sugar all the time, you have no idea and as a result you might even start eating more sugary things to even taste it's sweet.
An awesome benefit is also that you're way way less obsessed with food, because you don't constantly surround your thoughts about it (like for 5-6 meals per day). Just eat 2-3 meals and that's it. Sometimes I even eat at 14.00 if I'm busy or something, not really an issue. The only caveat is to not to pig out in the afternoon. Actually after a while when you're used to being empty more, you won't even want to eat large amounts of food, specially if you're drinking water through the day.
I'm not saying it's the best thing since sliced bread, so as with everything, give it a full go for a month and check the results.
I didn't know someone does this on purpose. I just have a low appetite in the late evening and the morning, so I've been doing this for a few years now.
I heard that you you want to lose fat, you need to speed up your metabolism which means eat more often. I wonder how this works with this kind of diet.