Coffee in Italy, France and other places in Europe is meant to be drink in small cups. Like a shot. I've asked for Americano in France and people are always making fun of me. But I will never understand why you would drink a shot for pleasure when a drink can last way longer. So yeah totally agree with you.
This varies a lot within Europe. In the Nordic countries, the norm is to drink larger cups of coffee, traditionally brewed filter coffee, but lately also various latte/etc. type drinks (overall, similar to what Americans drink), slowly over a longish period of time. That's embedded in cultural expectations as well: going out "for a coffee" is a popular type of casual socializing, and means sitting at a table and chatting for maybe an hour or so while you sip a coffee. Not the Italian-style 30-second outing, where you drink a shot of espresso at a bar standing up.
