> In a professional environment, we develop software not because it's fun, but because it supports the business and/or because it is the business.

Software is created, knowledgeable developers get bored if you don't take their needs into account, they quit, software dies, sometimes slowly enough for the business to not even notice, sometimes fast enough for business to die too.

I don't see how ignoring the problem, of developing software not being fun, does anything but harm the business.