Projects timelines are like naked shorts in the stock market. You have a capped upside but unlimited downside - things can never be done faster than instantly but they can take literally forever (i.e. just never get finished).
You are being a bit loose with the term 'unlimited' but I guess that's marketing for you. You stand to lose the difference between your strike and zero. Last time I looked that's not 'unlimited'.
I'm not really sure what you mean. If you naked short without covering with options then the price can pretty much go up forever and you cover the difference. I don't understand where zero comes into play.
Sorry, my mistake. I was thinking the option on the back of it. Yes, you are correct, for simple stocks, if the stock price rises forever you theoretically have the possibility of infinite losses. Practically I'd not use infinite, but that has busted many people.
