A worthwhile eco-hacking campaign might be to "de-bullshit" the worst offending websites. Hack in, remove bloated bullshit, leave main content untouched.
It seems spreading the word about bloat isn't working. Might need to turn the heat up.
Bloat is a health risk in that Bullshit is a health risk. Out senses assaulted, our minds numbed and taxed with the task of defending that assault.
Anonymous should be on the case. They like the media-attention projects, but how about de-bullshitting the web for us Anonymous before it's too late?