Not to make an issue out of something so trivial, but honestly, it didn't come across as hyperbole. The general tone of the article is pretty direct and in-your-face, so it looks more like an actual attempt at estimation rather than humor, for consistency's sake.
Direct and in-your-face, perhaps, but this is also an article that says the iPad is magic, and we all know it's not literally magic. I refuse to believe we're that incapable of discerning not-so-subtleties.