I'd say you're getting a lot more at a much cheaper price with Occulus Rift than you did with Glass. I think the point is charge more if that's what it takes to create a good experience. Google charged a lot more and the experience was awful. I used it for 1 week and to me Glass seemed like something that was a year or two from being ready for release. The extra expense didn't get you a killer experience.
Glass in mass production was supposed to be a $200 - $299 device from industry estimates at the time. One report claimed it contained $80 in parts. That's a lot of leeway to push itself into the low end of the tech enthusiast market, if Google ever really wants to make it a consumer item.
The Oculus is an amazing and wholly novel experience, the Glass is a completely underwhelming one. I don't think Google could sell many of them, even at a much lower price point.