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If you want organic growth, don't charge money for your app. Period. No one wants to pay money for something they can't even try, unless they are positive they know it will work for them. For example, I paid money for the Pure ad blocker because it had tons of positive reviews and coverage in the NYT. But this will not be you.

Make money on ads, paid upgrades (remove ads, get premium features), and subscriptions. Show that you have value first, then it becomes very clear how much more value someone can get by paying a little extra.

Especially for mobile apps, ad revenue is very high right now as freemium games and VC money has flooded the market. I get as high as $5 per click, usually around $1-2, which is much higher than it used to be.




Hi, would you mind explaining more about what type of ads you serve and which network? Thank you!


Admob, finance category apps


Do you do both banner and interstitial? What about native? I didn't know AdMob pays that well, usually they're mentioned on the low end.


Banner and interstitial, interstitial happens every 5 minutes. Often people open my app several times a day just to check their financial status, triggering an interstitial every time. I'm sure finance ads pay very well. What mobile ad networks do you recommend for higher payouts? I would love to experiment.


Thanks for the info! I appreciate it. Yeah finance ads seem to have higher payouts than most, you're in good shape. :)

I've heard Airpush is pretty good. Have you tried them?


Haven't used them, will check it out, thanks for the tip




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