Comes across as an awfully bad name; I hope they change it. Sounds like they wanted "Shareshot", but it was taken. Divvy's an awkward word. Plus, it apparently means 'idiot' in Liverpudlian.
Unfortunately there aren't very many names available to startups these days. You can thank ___domain squatters for that. Once we can afford to buy something nicer we'll probably get rid of Divvy.
In the meantime we just have to take heart that the population of the liverpool metro area (850k) is 0.01% of the world's population.
In Australia a "divvy van" is slang for a police car with a cage in the back for transporting prisoners. It didn't come to mind when I thought of Divvyshot until this thread :)