The way the traditional car makes are offering electric vehicles as a niche side product makes no sense. There's no conviction to it. Electric shouldn't be offered as an option, like a sunroof or convertible. Its the future. The i3 is marketed like 'here's a quirky car for weird people who dont like dinosaur juice'. No wonder staff would rather work for a startup. Go to a dealership and ask them about the electric range - the dealers dont give a shit.