Do you really think Amazon's proprietary data is that essential?
Even if this product were not sold on Amazon it would be easy to see that pursuing it would be profitable. It's high margin and obviously popular. It's hard to keep those facts secret for long. The fact that the project was originally sold through Amazon is really just a red herring. Companies have been entering competition with high-margin incumbents for centuries.
This is just capitalism at its finest: the world does not owe you a business model, and you cannot expect to capture excess profits on stable product lines for long. Either scale or innovate (preferably both).
Even if this product were not sold on Amazon it would be easy to see that pursuing it would be profitable. It's high margin and obviously popular. It's hard to keep those facts secret for long. The fact that the project was originally sold through Amazon is really just a red herring. Companies have been entering competition with high-margin incumbents for centuries.
This is just capitalism at its finest: the world does not owe you a business model, and you cannot expect to capture excess profits on stable product lines for long. Either scale or innovate (preferably both).