This feels really clunky to me, but maybe I'm just not getting it. I'm trying to implement a more automated build/deploy process at my current place of employment and am basically modeling it off of Github's [0], which seems to have a better feel.

Obviously the quality of the process needs to be high, but when it's effortless and "fun" then everybody wins.

[0] http://githubengineering.com/deploying-branches-to-github-co...