The lack of bloatware would be something of value so I would not so quickly dismiss their effort even though the website contains hype.

The community forum is where the action seems to be happening:

http://eve.community/

You can get laptops/tablets without bloatware if you buy them directly from MSFT store as "Microsoft Experience" ones don't come with crap.

If you consider windows as bloatware to begin with then buying a Linux laptop (ubuntu usually) from companies like Dell is always an option.