It's not the word "Mormon" (although South Park comes to mind) but the concept of founding communities designed according to religious ideology and the implicit idea that anyone of a different religion (or of no religion) would not be welcome.
> and the implicit idea that anyone of a different religion (or of no religion) would not be welcome.
Historically, it's always been the other way around. Mormons have always tried to reach out to connect to their communities (vs. making an impenetrable fortress/cult community like FLDS), and were met with hostility due to differences in culture (i.e. polygamy, different bible beliefs, etc.). Most of the time it was the community that was not welcoming of the mormons.
This seems to be the case again here in this article with Vermont.
