Knowing that someone uses Moleskine notebooks adds nothing to the story? To me, it says a lot. Writers are taught to be specific, in part because it keeps a story interesting and makes it more vivid. I'd attribute the details to that over paid product placement. But then again I'm not an "idea man" who ignores inconvenient details when they can't be reconciled with my amazing vision based on something a lunatic scribbled on an 18th century cocktail napkin